AB InBev
Brouwerijplein 1,
Leuven, 3000,
Belgium
Leuven, 3000,
Belgium
32 16 27 61 11
Consumer Packaged Goods
AB InBev Technographics
AB InBev Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AB InBev and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 143885 AB InBev employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AB InBev has purchased the following applications: FIS GETPAID for AR Automation in 2008, UKG Workforce Central Absence Manager (ex Kronos Workforce Absence Manager) for Absence and Leave Management in 2015, MaintainX Software for Computerized Maintenance Management (CMMS) in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AB InBev is running and its propensity to invest more and deepen its relationship with FIS Global , HighRadius , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AB InBev revenues, which have grown to $59.77 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AB InBev intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AB InBev Tech Stack and Enterprise Applications
AB InBev ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FIS Global | Legacy | FIS GETPAID | AR Automation | ERP | n/a | 2008 | 2008 |
In 2008, AB InBev implemented FIS GETPAID as an AR Automation application to centralize accounts receivable operations for its Belgium business unit. The deployment supported a Belgium-based operational team of eight responsible for accounts receivable, payrolls, and draught installations sales and purchase, with SLA oversight and regular reporting to the L5 manager.
FIS GETPAID was configured to manage customer payments, outgoing runs, and balance reporting, serving as the core AR processing and reconciliation engine. A designated super key user acted as technical contact, managed escalations, and supervised a structured testing phase involving 30 testers, while owning change request elaboration and feasibility evaluation.
The implementation integrated with SAP-ERP/ISP, AS400, and Costumer1 to exchange payment, accounts and ledger data, enabling coordinated handoffs between Sales and Finance. The implementation team organized conference calls and stakeholder meetings to provide visibility on migrated activities and to facilitate alignment across sensitive Belgian business stakeholders.
Governance centered on a formal testing and change control workflow, escalation paths to the technical team, and ongoing SLA management between operations and the L5 manager. Operational coverage emphasized AR functional disciplines including customer payments processing, outgoing run scheduling, and balance reporting, with centralized oversight and structured communication channels.
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AR Automation | ERP |
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2021 | 2021 |
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ERP Financial | ERP |
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2018 | 2019 |
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ERP Financial | ERP |
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2019 | 2019 |
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Expense Management | ERP |
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2016 | 2016 |
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AB InBev HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UKG | Legacy | UKG Workforce Central Absence Manager (ex Kronos Workforce Absence Manager) | Absence and Leave Management | HCM | n/a | 2015 | 2015 |
In 2015 AB InBev implemented UKG Workforce Central Absence Manager (ex Kronos Workforce Absence Manager) as its Absence and Leave Management solution. The deployment targeted standardized absence lifecycle processing to govern leave requests, accruals and policy enforcement across hourly and salaried employee populations.
UKG Workforce Central Absence Manager was configured to manage core functional modules including leave request processing, accrual calculation engines, configurable absence plans, manager approval workflows and employee self-service for request submission and balance visibility. The implementation emphasized rules-based policy enforcement, audit trails and configurable reporting to support compliance monitoring and operational transparency.
Architecturally the solution was designed to centralize absence recordkeeping and provide role-based access for HR administrators and people managers, while automating the absence lifecycle from request to approval and record maintenance. Governance and process updates formalized approval workflows, exception handling and policy version control, with operational ownership established in HR operations and workforce administration.
As context for expected capability, Kronos documented that SAB Miller India deployments delivered end-to-end automation, real-time visibility into workforce metrics, reduced manual reporting effort and improved employee self-service, illustrating the functional outcomes associated with UKG Workforce Central Absence Manager implementations.
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Succession and Leadership Planning | HCM |
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2022 | 2022 |
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Time and Attendance | HCM |
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2015 | 2015 |
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Workforce Management | HCM |
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2015 | 2015 |
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AB InBev ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MaintainX | Legacy | MaintainX Software | Computerized Maintenance Management (CMMS) | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, AB InBev implemented MaintainX Software as a Computerized Maintenance Management (CMMS) to digitize frontline maintenance and asset workflows across its facility footprint. The deployment focused on replacing paper based work orders and clipboards with a mobile first SaaS platform that centralized task issuance and documentation for technicians and line operators.
MaintainX Software configuration emphasized rapid creation of standard operating procedures and work orders, putting documentation, learning resources, and communication tools at mobile workers fingertips. Functional capabilities implemented included work order management, SOP authoring, asset records and operating documentation, plus in app communications to coordinate maintenance technicians and supervisors.
The MaintainX SaaS architecture provided cloud hosted synchronization to ensure consistent SOPs and work order templates across sites, and the platform is trusted by thousands of companies in more than 20 countries including AB InBev to manage hundreds of thousands of physical assets. Operational scope centered on frontline and industrial operations where equipment and facilities require routine maintenance and incident response.
Governance changes focused on shifting maintenance accountability to documented workflows, centralizing SOP governance and instituting mobile driven task completion and verification by frontline staff. MaintainX reports a 98% customer retention rate and positions the MaintainX Software Computerized Maintenance Management (CMMS) capability as a single system of record for frontline maintenance teams.
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AB InBev AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Generative AI Platforms | AI Development |
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2020 | 2020 |
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AB InBev AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2024 | 2024 |
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AB InBev Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Warehouse | Analytics and BI |
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2009 | 2009 |
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AB InBev Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Blockchain Platform | Blockchain |
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2020 | 2020 |
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Blockchain Platform | Blockchain |
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2019 | 2019 |
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Blockchain Platform | Blockchain |
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2019 | 2019 |
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Blockchain Platform | Blockchain |
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2018 | 2018 |
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AB InBev Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2024 | 2024 |
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AB InBev Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Contract Lifecycle Management | Content Management |
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2015 | 2016 |
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Digital Asset Management | Content Management |
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2015 | 2015 |
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Digital Signing | Content Management |
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2021 | 2021 |
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AB InBev SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Inventory Management | SCM |
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2008 | 2008 |
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Real-Time Transportation Visibility | SCM |
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2020 | 2020 |
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Transportation Management | SCM |
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2020 | 2020 |
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Transportation Management | SCM |
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2012 | 2013 |
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Warehouse Management | SCM |
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2013 | 2013 |
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AB InBev CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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PR and Media Communication | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2020 | 2020 |
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AB InBev IT Asset Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Asset Management (ITAM), SaaS Spend Management | IT Asset Management |
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2023 | 2023 |
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AB InBev ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2017 | 2018 |
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IT Service Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2024 | 2024 |
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IT Service Management | ITSM |
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2023 | 2023 |
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AB InBev Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Sourcing | Procurement |
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2012 | 2012 |
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Supplier Relationship Management | Procurement |
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2015 | 2015 |
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AB InBev TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AML, Fraud and Compliance | TRM |
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2023 | 2023 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Treasury Management | TRM |
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2012 | 2012 |
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AB InBev PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2019 | 2019 |
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Apps Development | PaaS |
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2022 | 2022 |
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Robotic Process Automation | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2016 | 2016 |
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AB InBev IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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AB InBev CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at AB InBev
| First Name | Last Name | Title | Function | Department | Phone | |
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Director of Operations | Director | Finance | |
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Chief Financial & Technology Officer | CXO | IT | |
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Chief Sustainability & Procurement Officer | CXO | Procurement | |
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Senior Director, People Human Resources | Director | HR | |
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Chief Supply Officer | CXO | Supply Chain | |
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VP Procurement & Sustainability Europe | VP | Procurement | |
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Vice President Supply Europe | VP | Supply Chain | |
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Global Sourcing Director | Director | Procurement | |
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Supply Chain Director | Director | Supply Chain | |
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Vice President, Indirect Procurement | VP | Procurement | |
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Director Supply Chain Planning | Director | Supply Chain | |
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Chief People Officer | CXO | HR | |
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Senior Director IT | Director | IT | |
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Director Payroll | Director | Finance | |
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Collections Specialist | Manager | Finance | |
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Credit Manager BELUX | Manager | Finance | |
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Finance Director | Director | Finance | |
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Head of Forecasting & Commercial Supply | Director | Finance | |
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FP&A Business Cycle Manager | Manager | Finance | |
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IT Operations Manager | Manager | IT | |
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Data Analyst and Administrator of company's intranet (Coveo search for Salesforce) | Manager | Marketing | |
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Salesforce Administrator | Manager | Marketing | |
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IT Operations Manager BNFL & ZHQ | Manager | IT | |
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Junior Digital Transformation Manager | Manager | IT | |
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Digital Transformation Lead | Data & Analytics | Manager | IT | |
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Apps Being Evaluated by AB InBev Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from AB InBev IT executives and key decision makers. This section highlights AB InBev's latest recorded technology evaluations, including Mindbody Business for Gym Management on 2026-01-13, SAP EWM (Extended Warehouse Management) for Warehouse Management on 2025-11-07, and Perceptyx Platform for Employee Engagement on 2025-10-28. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the AB InBev digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2026-01-13 | AB InBev | Evaluated | MINDBODY | Mindbody Business | Gym Management | ERP Services and Operations |
| 2025-11-07 | AB InBev | Evaluated | SAP | SAP EWM (Extended Warehouse Management) | Warehouse Management | SCM |
| 2025-10-28 | AB InBev | Evaluated | Perceptyx | Perceptyx Platform | Employee Engagement | HCM |
| 2025-09-25 | AB InBev | Evaluated |
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Analytics and BI | Analytics and BI |
| 2025-06-05 | AB InBev | Evaluated |
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EPM | EPM |
| 2024-08-13 | AB InBev | Evaluated |
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Warehouse Management | SCM |
FAQ - APPS RUN THE WORLD AB InBev Technographics
AB InBev is a Consumer Packaged Goods organization based in Belgium,
with around 143885 employees and annual revenues of $59.77 billion.
AB InBev operates a diverse technology stack with applications such as
FIS GETPAID, UKG Workforce Central Absence Manager (ex Kronos Workforce Absence Manager) and MaintainX Software,
covering areas like AR Automation, Absence and Leave Management and Computerized Maintenance Management (CMMS).
AB InBev has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as FIS Global, UKG and MaintainX.
AB InBev recently adopted applications including
Kore.ai in 2024, Woxi muralapp in 2024 and ServiceNow ITSM in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AB InBev’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates AB InBev’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AB InBev technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.