Congleton, CW12 1DY,
United Kingdom
Anthesis Technographics
Anthesis Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Anthesis and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 91 Anthesis employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Anthesis has purchased the following applications: Microsoft 365 for Collaboration in 2017, Zoominfo Platform for Account Based Marketing in 2024, Freshservice for IT Service Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Anthesis is running and its propensity to invest more and deepen its relationship with Microsoft , Zoominfo , IFS or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Anthesis revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Anthesis intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Anthesis Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Anthesis implemented Microsoft 365 as its Collaboration platform. The company website explicitly references use of Microsoft 365, indicating a public-facing acknowledgement of the deployment within the professional services firm context.
The Microsoft 365 deployment provides cloud-hosted collaboration and productivity capabilities, including enterprise email, document and content management, file synchronization and real-time communication typical of the suite. Configurations are organized around tenant administration, role-based access control and SharePoint site structures to support project-based teams and corporate functions within Anthesis.
Governance emphasizes collaboration controls, content lifecycle policies and usage governance to align with professional services delivery and internal knowledge management. Anthesis Microsoft 365 Collaboration therefore supports internal collaboration, document workflows and team communications across the organization, and Microsoft 365 is presented as a core collaboration layer on the company website.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2024 | 2024 |
In 2024, Anthesis deployed Zoominfo Platform for Account Based Marketing on its corporate website. Anthesis uses Zoominfo Platform for Account Based Marketing to support marketing and demand generation functions, orienting site-level data capture toward account targeting and qualification.
Configuration emphasized website visitor identification, firmographic and contact enrichment, and intent signal capture to enable account selection and personalization workflows. The Zoominfo Platform was instrumented across public site pages to surface company-level insights and to populate enrichment feeds used in marketing qualification processes.
Operational ownership rests with marketing and demand generation teams, aligning ABM planning, content personalization, and lead qualification around platform data. Governance steps include standardizing enrichment and contact hygiene processes and defining scripted handoffs for sales qualification, reflecting a focused Account Based Marketing operational model for a professional services firm.
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CRM | CRM |
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2014 | 2014 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | Freshservice | IT Service Management | ITSM | n/a | 2022 | 2022 |
In 2022, Anthesis implemented Freshservice for IT Service Management. The deployment leverages Freshservice as a cloud SaaS service desk, and Anthesis exposes Freshservice functionality on their public website to provide a customer facing self service portal and web based intake for support requests.
The implementation centers on core ITSM modules including ticketing for incident and request management, a knowledge base for self help content, and a service catalog with workflow automation to route and prioritize work. Operational coverage is focused on internal IT support for Anthesis employees while also extending a web portal experience to external users via the website. Governance has been organized around a centralized service desk model with role based access and automated workflows to standardize request intake and resolution processes.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Anthesis
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|---|---|---|---|---|---|---|
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Apps Being Evaluated by Anthesis Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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