Rotorua, 3010,
New Zealand
Arawa Park Hotel Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Arawa Park Hotel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 85 Arawa Park Hotel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Arawa Park Hotel has purchased the following applications: New Relic APM for Application Performance Management in 2023, Myma Digital Multi-Channel Chatbot for Chatbots and Conversational AI in 2024, Cloudflare CDN for Content Delivery Network in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Arawa Park Hotel is running and its propensity to invest more and deepen its relationship with New Relic , Myma Digital , Cloudflare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Arawa Park Hotel revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Arawa Park Hotel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2023 | 2023 |
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Myma Digital | Legacy | Myma Digital Multi-Channel Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2024 | 2024 | In 2024, Arawa Park Hotel implemented Myma Digital Multi-Channel Chatbot. The Myma Digital Multi-Channel Chatbot is deployed on the Arawa Park Hotel website and serves as the hotel's primary Chatbots and Conversational AI touch point for guest inquiries and pre-arrival engagement. Deployment uses a web-embedded conversational interface that exposes guided FAQ flows and structured booking inquiry capture, aligning the application to reservations and guest services workflows. The scope is focused on front desk, reservations, and guest communications for the 85 employee leisure and hospitality operator based in New Zealand. Myma Digital Multi-Channel Chatbot was configured with category-aligned capabilities including intent-driven conversation paths, fallback response handling, and human handover triggers to staff. Operational ownership rests with hotel operations who maintain the response scripts and knowledge base, supported by routine review cycles for conversational content and escalation rules. Conversation logs and basic analytics are collected for operational monitoring and iterative tuning of conversational flows, while governance emphasizes scripted escalation to human agents and periodic content updates to reflect seasonal or promotional changes. |
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2024 | 2024 | ||
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Content Delivery Network | IaaS |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Customer Engagement, Customer Loyalty | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2023 | 2023 |
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Customer Support | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2023 | 2023 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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eCommerce Fraud Protection | eCommerce |
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2023 | 2023 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Hotel Property Management | ERP Services and Operations |
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2023 | 2023 |
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Reservation and Booking Management | ERP Services and Operations |
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2023 | 2023 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Payment Processing | ERP Financial Management |
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2023 | 2023 |
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Payment Processing | ERP Financial Management |
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2023 | 2023 |
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