Gurugram, 122015,
India
ART Housing Finance Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by ART Housing Finance and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 ART Housing Finance employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ART Housing Finance has purchased the following applications: Surbo for Chatbots and Conversational AI in 2019, Microsoft 365 for Collaboration in 2017, Sinch Engage (formerly MessageMedia) for Customer Engagement in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ART Housing Finance is running and its propensity to invest more and deepen its relationship with Surbo , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ART Housing Finance revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ART Housing Finance intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Surbo | Legacy | Surbo | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, ART Housing Finance deployed Surbo on its public website. Surbo is implemented as a customer-facing conversational layer in the Chatbots and Conversational AI category, providing automated web interactions to support customer engagement and lead capture workflows.
Surbo is configured to run guided conversations, FAQ automation, and structured form capture, reflecting common Chatbots and Conversational AI capabilities such as intent recognition, entity extraction, and slot filling. The implementation uses Surbo to qualify inbound inquiries, guide prospective borrowers through product and eligibility questions, and capture contact information for follow up.
The deployment is delivered as a web-embedded widget on arthfc.com, covering front-office digital channels and public site touchpoints. Operational scope centers on customer service and sales intake functions, with marketing controlling conversation scripts for campaign-driven capture.
Governance focuses on conversational content management, iterative script tuning, and defined escalation paths to human agents or telephone contact points. Rollout appears organized around incremental script updates and channel alignment rather than heavy back-office reengineering.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Sinch Engage (formerly MessageMedia) | Customer Engagement | CRM | n/a | 2024 | 2024 |
In 2024 ART Housing Finance deployed Sinch Engage (formerly MessageMedia) as a Customer Engagement application on its public website. The implementation embedded Sinch Engage to enable web-based two-way messaging and outbound customer communications within the company’s digital channel.
Configuration emphasized core Customer Engagement capabilities including a web messaging widget, templated outbound campaigns, message scheduling, and a centralized agent inbox for conversational management. The deployment included consent capture and message routing rules to channel inquiries to appropriate teams.
The Sinch Engage instance was integrated into the website front end to surface messaging at customer touchpoints and to route interactions to customer service and sales teams. Operational coverage focuses on retail lending customer interactions and front-line digital servicing workflows across ART Housing Finance in India, using a cloud-hosted SaaS architecture embedded via site scripts and backend event triggers.
Governance established centralized administrator controls for template approval, role-based agent access, and messaging compliance configurations aligned to banking and financial services requirements. Rollout proceeded through phased website channel activation with agent training and operational guidance for campaign handling and consent management.
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Customer Experience | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2024 | 2024 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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