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Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

ART Housing Finance Data, Technology Stack, and Enterprise Applications
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Surbo Legacy Surbo Chatbots and Conversational AI AI-Powered Application n/a 2019 2019
In 2019, ART Housing Finance deployed Surbo on its public website. Surbo is implemented as a customer-facing conversational layer in the Chatbots and Conversational AI category, providing automated web interactions to support customer engagement and lead capture workflows. Surbo is configured to run guided conversations, FAQ automation, and structured form capture, reflecting common Chatbots and Conversational AI capabilities such as intent recognition, entity extraction, and slot filling. The implementation uses Surbo to qualify inbound inquiries, guide prospective borrowers through product and eligibility questions, and capture contact information for follow up. The deployment is delivered as a web-embedded widget on arthfc.com, covering front-office digital channels and public site touchpoints. Operational scope centers on customer service and sales intake functions, with marketing controlling conversation scripts for campaign-driven capture. Governance focuses on conversational content management, iterative script tuning, and defined escalation paths to human agents or telephone contact points. Rollout appears organized around incremental script updates and channel alignment rather than heavy back-office reengineering.
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2017 2017
Collaboration Collaboration 2022 2022
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Sinch Legacy Sinch Engage (formerly MessageMedia) Customer Engagement CRM n/a 2024 2024
In 2024 ART Housing Finance deployed Sinch Engage (formerly MessageMedia) as a Customer Engagement application on its public website. The implementation embedded Sinch Engage to enable web-based two-way messaging and outbound customer communications within the company’s digital channel. Configuration emphasized core Customer Engagement capabilities including a web messaging widget, templated outbound campaigns, message scheduling, and a centralized agent inbox for conversational management. The deployment included consent capture and message routing rules to channel inquiries to appropriate teams. The Sinch Engage instance was integrated into the website front end to surface messaging at customer touchpoints and to route interactions to customer service and sales teams. Operational coverage focuses on retail lending customer interactions and front-line digital servicing workflows across ART Housing Finance in India, using a cloud-hosted SaaS architecture embedded via site scripts and backend event triggers. Governance established centralized administrator controls for template approval, role-based agent access, and messaging compliance configurations aligned to banking and financial services requirements. Rollout proceeded through phased website channel activation with agent training and operational guidance for campaign handling and consent management.
Customer Experience CRM 2019 2019
Marketing Analytics CRM 2018 2018
Marketing Automation CRM 2018 2018
Tag Management CRM 2018 2018
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2024 2024
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2018 2018
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2017 2017
Application Hosting and Computing Services IaaS 2017 2017
Application Hosting and Computing Services IaaS 2023 2023
Content Delivery Network IaaS 2018 2018
IT Decision Makers and Key Stakeholders at ART Housing Finance
First Name Last Name Title Function Department Email Phone
No data found
Apps Being Evaluated by ART Housing Finance Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD ART Housing Finance Technographics

ART Housing Finance is a Banking and Financial Services organization based in India, with around 400 employees and annual revenues of $70.0 million.

ART Housing Finance operates a diverse technology stack with applications such as Surbo, Microsoft 365 and Sinch Engage (formerly MessageMedia) , covering areas like Chatbots and Conversational AI, Collaboration and Customer Engagement.

ART Housing Finance has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Surbo, Microsoft and Sinch.

ART Housing Finance recently adopted applications including Sinch Engage (formerly MessageMedia) in 2024, Usercentrics Consent Management Platform (CMP) in 2024 and Yotta Data Center in 2023, highlighting its ongoing modernization strategy.

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Our research team continuously updates ART Housing Finance’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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