Asian Paints
Asian Paints House 6A, Shantinagar,
Mumbai, 400055,
India
Mumbai, 400055,
India
91 22 6218 1000
Manufacturing
Asian Paints Technographics
Asian Paints Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Asian Paints and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8056 Asian Paints employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Asian Paints has purchased the following applications: SAP S/4 HANA for ERP Financial in 2021, SAP SuccessFactors Employee Central for Core HR in 2016, SAP Manufacturing Execution for Manufacturing Execution System in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Asian Paints is running and its propensity to invest more and deepen its relationship with SAP , Semos Cloud , ProcessMAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Asian Paints revenues, which have grown to $4.14 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Asian Paints intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Asian Paints Tech Stack and Enterprise Applications
Asian Paints ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | n/a | 2021 | 2021 |
In 2021, Asian Paints implemented SAP S/4 HANA as the core ERP Financial platform to underpin automation of trade promotion execution and GST tax reconciliation across its dealer and finance operations. The deployment targeted sales and finance business functions, enabling rule-driven pricing, scheme calculations and tax processing to simplify ordering for field sales teams and dealers.
The implementation combined SAP S/4 HANA transaction and master data with an automation layer built around IBM Operational Decision Manager and the IBM Cloud Pak for Business Automation. Business rules were codified to calculate discounts and promotional schemes, to recommend product mixes that align with scheme targets, and to drive automated order eligibility checks via a portal interface used by sales teams and dealers. The vendor invoice processing platform was developed in-house using IBM Business Automation Workflow and was integrated into the decision flows to enforce tax-related controls.
Architecturally, sales and invoice data flows originate in SAP S/4 HANA and feed the ODM decision service, which evaluates dealer history, seasonality and credit parameters to produce scheme and tax outcomes in near real time. When GST mismatches are detected, ODM raises alerts and triggers the in-house vendor invoice processing platform to flag and block payments pending review. The project followed a joint development model with IBM Lab Services delivering the initial decision logic and Asian Paints operations and IT teams taking ownership for ongoing optimization.
Governance and rollout followed an agile, proof of concept first approach, with prioritized use cases validated in collaboration between business lines and IT before scaling. Operational ownership was transferred to Asian Paints after the initial delivery, supporting continuous refinement of business rules and expansion of automation coverage across dealers and finance workflows.
Outcomes explicitly realized include faster dealer ordering and automatic calculation of promotional entitlements, prevention of incorrect tax payments through invoice blocking, and a reduction in GST invoice matching time from four days to one day, thereby lowering the operational burden on finance and procurement teams.
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Asian Paints HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Employee Central | Core HR | HCM | n/a | 2016 | 2016 |
In 2016, Asian Paints implemented SAP SuccessFactors Employee Central as its Core HR platform to centralize employee master data and HR workflows across business units. The SAP SuccessFactors Employee Central deployment included a focused rollout of SuccessFactors EC and EP for three IBU units and was managed by HR business partners and an IT SuccessFactors lead acting as the single point of contact for HRIT activities.
Configuration work centered on core Employee Central data model and Employee Files using admin tools, with export and import of foundation and user data to populate the system. Functional capabilities addressed through the implementation included Performance Management, Compensations, Competency Mapping, Skill Mapping, On-Boarding and Exit Formalities, and ELC form launches such as PFMS, PSPR and PLM to support confirmation and review workflows.
Operational tasks implemented alongside the software included handling payroll inputs, executing mass data changes, creating ad hoc reporting and dashboards, and running quality assurance checks on system configuration and workflows. The implementation supported policy harmonization across divisions, plants and the corporate office, and covered annual salary revision processes, recruitment inputs for lateral and campus hiring, and training needs analysis and program delivery tied to system workflows.
Governance and process controls were formalized through template management, form template settings, route maps, email notification template settings, scheduling of reviews, change of form dates and rating scale configuration. Ongoing operational ownership included maintaining support documentation, delivering user training for ELC, Performance and Employee Central modules, and meeting SLAs for confirmation and performance review processes, with the HRIT SuccessFactors lead receiving formal recognition for contribution to the SuccessFactors effort.
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Employee Experience | HCM |
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2021 | 2021 |
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Employee Experience | HCM |
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2020 | 2020 |
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Environment, Health and Safety (EHS) | HCM |
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2019 | 2019 |
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Environment, Health and Safety (EHS) | HCM |
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2020 | 2020 |
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Learning and Development | HCM |
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2016 | 2016 |
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Payroll | HCM |
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2015 | 2015 |
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Performance and Goal Management | HCM |
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2016 | 2016 |
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Recruiting, Applicant Tracking System | HCM |
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2016 | 2016 |
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Recruiting, Applicant Tracking System | HCM |
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2021 | 2021 |
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Time and Attendance | HCM |
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2014 | 2014 |
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Time and Attendance | HCM |
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2013 | 2013 |
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Asian Paints ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Manufacturing Execution | Manufacturing Execution System | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Asian Paints implemented SAP Manufacturing Execution as part of a coordinated Manufacturing Execution System deployment to centralize manufacturing operations across the group. The program targeted multiple instances of the SAP ERP application and other systems that were causing inefficiencies, with the objective of unifying processes and data across group companies and lines of business.
The implementation of SAP Manufacturing Execution was delivered as a digitalized manufacturing layer alongside SAP Extended Warehouse Management and SAP Manufacturing Integration and Intelligence, with SAP S/4HANA established as the single global core ERP and SAP BW/4HANA as the enterprise data warehouse. SAP Manufacturing Execution was configured to enable shop floor execution and exception-based operations, and to integrate packing-line automation and material flow controls, delivering tighter orchestration of production activities and throughput management.
Integrations were structured around the SAP S/4HANA core, with SAP BW/4HANA providing simplified enterprise reporting and analytics, and SAP Manufacturing Integration and Intelligence supplying real-time manufacturing intelligence. The scope of operational coverage explicitly included manufacturing, warehouse operations, finance and controlling, and master data domains, enabling real-time credit checks and elimination of manual finance and controlling reconciliation processes.
Governance and process changes emphasized centralized master data maintenance for customer and vendor records, standardized finance and closing workflows, and exception-driven shop-floor alerts to accelerate issue resolution. SAP Services and Support provided planning through migration to go-live support, and post-implementation results documented faster internal audit and closing processes, simpler maintenance of customer and vendor data, real-time credit checks, increased manufacturing throughput with fewer resources, unified packing-line automation, and improved control of complex warehousing and material flow.
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Asian Paints AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Asian Paints Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2020 | 2020 |
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Analytics and BI | Analytics and BI |
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2015 | 2015 |
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Analytics and BI | Analytics and BI |
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2019 | 2019 |
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Data Warehouse | Analytics and BI |
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2020 | 2020 |
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Process Mining | Analytics and BI |
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2021 | 2021 |
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Process Mining | Analytics and BI |
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2021 | 2021 |
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Asian Paints Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Asian Paints Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Contract Lifecycle Management | Content Management |
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2021 | 2021 |
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Digital Asset Management | Content Management |
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2015 | 2015 |
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Asian Paints eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2016 | 2016 |
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Asian Paints SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Logistics Management | SCM |
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2018 | 2018 |
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Supply Chain Management | SCM |
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2017 | 2017 |
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Transportation Management | SCM |
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2018 | 2018 |
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Warehouse Management | SCM |
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2018 | 2020 |
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Warehouse Management | SCM |
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2020 | 2020 |
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Asian Paints CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2014 | 2014 |
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Customer Analytics | CRM |
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2022 | 2022 |
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Customer Data Platform | CRM |
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2018 | 2018 |
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Customer Engagement | CRM |
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2019 | 2019 |
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Customer Engagement, Customer Experience | CRM |
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2022 | 2023 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2009 | 2010 |
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Customer Support | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Sales Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2023 |
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Tag Management | CRM |
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2020 | 2020 |
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Utilities Customer Care and Billing | CRM |
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2020 | 2020 |
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Asian Paints EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Financial Consolidation and Close | EPM |
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2020 | 2020 |
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Asian Paints ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2024 | 2024 |
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Asian Paints PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Product Lifecycle Management | PLM and Engineering |
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2016 | 2016 |
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Asian Paints Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Source to Pay | Procurement |
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2021 | 2021 |
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Sourcing | Procurement |
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2021 | 2021 |
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Supplier Relationship Management | Procurement |
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2021 | 2021 |
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Asian Paints PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2013 | 2014 |
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Asian Paints IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Backup as a Service (BaaS) | IaaS |
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2015 | 2015 |
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Database Management | IaaS |
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2020 | 2020 |
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Database Management | IaaS |
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2017 | 2017 |
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Database Management | IaaS |
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2015 | 2015 |
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Asian Paints CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2018 | 2018 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2023 | 2023 |
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Asian Paints Physical Security
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Fire Alarm and Life Safety System | Physical Security |
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2013 | 2013 |
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Physical Access Control System | Physical Security |
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2013 | 2013 |
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Video Security Cameras | Physical Security |
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2013 | 2013 |
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Video Security Cameras | Physical Security |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Asian Paints
| First Name | Last Name | Title | Function | Department | Phone | |
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Head Operations and Customer Experience | Director | Customer Service | |
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Manager of Customer Experience | Manager | Customer Service | |
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IT Manager - CRM | Manager | IT | |
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Customer Service Executive | CXO | Customer Service | |
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Security Executive | Manager | Finance | |
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Information Technology Executive | CXO | IT | |
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Security Executive | Manager | Finance | |
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System Manager | Manager | IT | |
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Apps Being Evaluated by Asian Paints Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Asian Paints IT executives and key decision makers. This section highlights Asian Paints's latest recorded technology evaluations, including Esri Arcgis for Geographic Information System on 2025-11-25. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Asian Paints digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-11-25 | Asian Paints | Evaluated | Esri | Esri Arcgis | Geographic Information System | PLM and Engineering |
FAQ - APPS RUN THE WORLD Asian Paints Technographics
Asian Paints is a Manufacturing organization based in India,
with around 8056 employees and annual revenues of $4.14 billion.
Asian Paints operates a diverse technology stack with applications such as
SAP S/4 HANA, SAP SuccessFactors Employee Central and SAP Manufacturing Execution,
covering areas like ERP Financial, Core HR and Manufacturing Execution System.
Asian Paints has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP.
Asian Paints recently adopted applications including
Freshservice in 2024, F5 Silverline Web Application Firewall in 2023 and Salesforce CRM Analytics (formerly Einstein Analytics) in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Asian Paints’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Asian Paints’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Asian Paints technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.