Aubade Paris Technographics
Aubade Paris Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aubade Paris and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 Aubade Paris employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aubade Paris has purchased the following applications: Adobe Commerce (ex Magento) for eCommerce in 2015, Zendesk Service for Customer Support in 2017, New Relic APM for Application Performance Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aubade Paris is running and its propensity to invest more and deepen its relationship with Adobe Systems , Zendesk , Criteo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aubade Paris revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aubade Paris intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aubade Paris Tech Stack and Enterprise Applications
Aubade Paris eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Commerce (ex Magento) | eCommerce | eCommerce | n/a | 2015 | 2015 |
In 2015, Aubade Paris implemented Adobe Commerce (ex Magento) as its eCommerce platform. Adobe Commerce (ex Magento) was adopted to provide the core online storefront for Aubade Paris, supporting merchandising, marketing, checkout, and order handling across the company website in France.
The implementation concentrated on standard eCommerce functional modules including storefront management, product catalog and SKU configuration, pricing and promotions engines, checkout workflows, content management for product and marketing pages, and order management processes. Adobe Commerce (ex Magento) features were configured to support catalog rules, content staging, customer segmentation, and modular storefront components that align online assortments with merchandising strategy. This architecture reflects a typical eCommerce deployment with separation of catalog, CMS, commerce rules, and order processing responsibilities.
Operational scope centered on a centralized digital commerce team within Aubade Paris, executing phased content and catalog onboarding and iterative configuration of merchandising and promotional workflows. Governance established controls around product information, content publishing, and order fulfillment processes, extending impact to merchandising, marketing, customer service, and eCommerce operations.
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Aubade Paris CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Service | Customer Support | CRM | n/a | 2017 | 2017 |
In 2017, Aubade Paris deployed Zendesk Service as its Customer Support application on its website. The implementation routed web based inquiries into a centralized cloud helpdesk to support online sales and post purchase service workflows for Aubade Paris's customer service organization.
Zendesk Service was configured to provide core ticketing, a web support widget for storefront interactions, a knowledge base for customer self service, and automated ticket routing and escalation to support agents. Operational governance centered on configuring agent roles, workflow automation rules and SLA tracking to standardize responses, and the rollout focused on integrating the website support channel with the Zendesk Service platform for France based e commerce customer care.
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Aubade Paris ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2017 | 2017 |
In 2017, Aubade Paris deployed New Relic APM on its public website. New Relic APM serves as the Application Performance Management layer for Aubade Paris, instrumenting the e-commerce storefront to provide visibility into application response times, real user behavior, and server-side transaction flows. The implementation focuses on the consumer-facing website hosted in France and aligns the Application Performance Management capability with web operations and e-commerce engineering functions.
Instrumentation leverages agent-based tracing, real user monitoring, transaction tracing, error analytics, and dashboarding consistent with New Relic APM functionality, with dashboards and alerts configured to surface latency and error trends. The deployment is scoped to website instrumentation and is operated by web operations and engineering teams for production monitoring and incident triage, with centralized monitoring, alert rules, and role-based access to observability dashboards supporting governance and operational workflows.
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Incident Management | ITSM |
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2019 | 2019 |
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Aubade Paris TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Aubade Paris PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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Aubade Paris IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Aubade Paris
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Aubade Paris Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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