Axel Springer
Axel-Springer-Strabe 65,
Berlin, 10888,
Germany
Berlin, 10888,
Germany
49 30 2591 0
Professional Services
Axel Springer Technographics
Axel Springer Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Axel Springer and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 18000 Axel Springer employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Axel Springer has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2011, Cornerstone Saba Lumesse TalentLink Recruitment for Applicant Tracking System in 2015, Palantir Foundry for Analytics and BI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Axel Springer is running and its propensity to invest more and deepen its relationship with SAP , Cornerstone OnDemand , Palantir Technologies or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Axel Springer revenues, which have grown to $4.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Axel Springer intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Axel Springer Tech Stack and Enterprise Applications
Axel Springer ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2011 | 2012 |
In 2011, Axel Springer implemented SAP ERP ECC 6.0 as its enterprise financial system. The SAP ERP ECC 6.0 deployment served as the company ERP Financial backbone to consolidate transactional finance and accounting processes across business functions.
A small, focused development team led by a group leader worked in the SAP SD environment to align sales and invoicing flows with the financial ledger. Configuration work concentrated on SAP SD pricing, billing and delivery documentation, and on mapping SD billing documents into SAP ERP ECC 6.0 financial postings to support accounts receivable and revenue accounting workflows.
Operational governance relied on a central change control and transport request process managed by the internal development team, coordinating finance and sales stakeholders for iterative configuration, testing and production cutover. The implementation emphasized integration between sales order processing and core financial posting, with configuration governance, testing cycles and deployment activities executed by Axel Springer’s internal teams.
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ERP Financial | ERP |
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2010 | 2011 |
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ERP Financial | ERP |
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2011 | 2012 |
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Axel Springer HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cornerstone OnDemand | Legacy | Cornerstone Saba Lumesse TalentLink Recruitment | Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, Axel Springer implemented Cornerstone Saba Lumesse TalentLink Recruitment as its Applicant Tracking System. The Cornerstone Saba Lumesse TalentLink Recruitment instance is embedded on the company career site career.axelspringer.com, and it serves as the public facing vehicle for job postings and online application intake.
The deployment operates as a web embedded Applicant Tracking System with standard ATS functional modules, including job requisition and posting, online application forms, resume parsing and candidate data storage, workflow orchestration for screening and interview scheduling, and configurable communication templates. The implementation leverages candidate lifecycle tracking and role based access controls for recruiters and hiring managers, consistent with Applicant Tracking System capabilities.
Operational scope centers on Axel Springer's HR and talent acquisition teams managing external hiring through the public career site, with evidence of German language application flows in the site URL. Governance emphasis is on configuring recruitment workflows and approval routing within Cornerstone Saba Lumesse TalentLink Recruitment to enforce standardized hiring stages and recruiter hiring practices.
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Core HR | HCM |
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2016 | 2016 |
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Payroll | HCM |
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2016 | 2016 |
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Axel Springer Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Palantir Technologies | Legacy | Palantir Foundry | Analytics and BI | Analytics and BI | n/a | 2020 | 2020 |
In 2020, Axel Springer implemented Palantir Foundry as its enterprise Analytics and BI platform to centralize data processing and analytics capabilities. The deployment focused on providing a unified data platform to support decisioning across editorial and commercial teams while enabling governed, self-service analytics for cross-functional stakeholders.
Palantir Foundry was configured to deliver core Analytics and BI capabilities including data integration and transformation pipelines, a shared data model and semantic layer, self-service analytics and reporting, and orchestration of operational workflows. Implementation work emphasized data lineage, schema governance, role based access controls, and a data catalog to support reproducible analytics and secure access management.
Operational coverage brought together disparate enterprise data sources to serve analytics consumers in product, marketing, editorial and commercial functions, enabling curated datasets and productionized analytical workflows. Integrations were established to ingest transactional and event data into Palantir Foundry and to expose curated outputs for business users and downstream operational processes.
Governance and rollout included formalized data stewardship, access governance, and change management practices to scale platform adoption across departments. Samir Fadlallah, Chief Information Officer, stated We need the best people and a product that matches their talent and empowers them to achieve remarkable things. That's where Palantir Foundry comes in.
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Axel Springer Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Axel Springer SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Inventory Management | SCM |
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2011 | 2012 |
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Supply Chain Management | SCM |
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2011 | 2012 |
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Axel Springer CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2020 | 2020 |
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Axel Springer IT Asset Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Software Asset Management (SAM), IT Asset Management (ITAM) | IT Asset Management |
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2022 | 2022 |
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Axel Springer TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Critical Event Management | TRM |
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2017 | 2017 |
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Whistleblowing Management | TRM |
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2017 | 2017 |
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Axel Springer IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Axel Springer
| First Name | Last Name | Title | Function | Department | Phone | |
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SAP Senior Developer and Project Manager | Manager | IT | |
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Teamlead SAP Finance | Manager | IT | |
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Team Leader/SAP Group Leader | Manager | IT | |
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Group Leader SAP Advertising Manager System | Manager | IT | |
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SAP Berater MM/ Projektleiter | Manager | IT | |
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SAP Berater (HCM, EP) | Manager | IT | |
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SAP Project manager / service manager / developer | Manager | IT | |
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Head of SAP Systems | Director | IT | |
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Head of People & Culture | Director | HR | |
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Director Business Systems | Director | IT | |
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Payroll Manager / HR Senior Executives | Manager | HR | |
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HR Business Partner | Manager | HR | |
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Head of Global People & Culture | Director | HR | |
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Apps Being Evaluated by Axel Springer Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Axel Springer IT executives and key decision makers. This section highlights Axel Springer's latest recorded technology evaluations, including SAP Commerce Cloud (ex Hybris) for eCommerce on 2025-07-08 and SAP Customer Data Cloud (ex Gigya) for Customer Data Platform on 2025-01-24. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Axel Springer digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-07-08 | Axel Springer | Evaluated | SAP | SAP Commerce Cloud (ex Hybris) | eCommerce | eCommerce |
| 2025-01-24 | Axel Springer | Evaluated | SAP | SAP Customer Data Cloud (ex Gigya) | Customer Data Platform | CRM |
FAQ - APPS RUN THE WORLD Axel Springer Technographics
Axel Springer is a Professional Services organization based in Germany,
with around 18000 employees and annual revenues of $4.50 billion.
Axel Springer operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Cornerstone Saba Lumesse TalentLink Recruitment and Palantir Foundry,
covering areas like ERP Financial, Applicant Tracking System and Analytics and BI.
Axel Springer has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Cornerstone OnDemand and Palantir Technologies.
Axel Springer recently adopted applications including
USU Oracle Optimization in 2022, InfoSum Data Clean Room in 2021 and Palantir Foundry in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Axel Springer’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Axel Springer’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Axel Springer technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.