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Barilla Italy
Location
Via Mantova 166,
Parma, 43122,
Italy
Website
https://www.barilla.com/it-it/
Phone
39 0521-2621
Artw industry
Consumer Packaged Goods
Employee
Revenue

Barilla Italy Technographics

Barilla Italy Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Barilla Italy and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3891 Barilla Italy employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Barilla Italy has purchased the following applications: CostCon ERP for Construction ERP in 2023, Workplace by Facebook for Collaboration in 2018, Getty Images for Content Management in 2024 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Barilla Italy is running and its propensity to invest more and deepen its relationship with CostCon , Facebook , Getty Images or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Barilla Italy revenues, which have grown to $2.16 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Barilla Italy intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Barilla Italy Data, Technology Stack, and Enterprise Applications
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
CostCon Legacy CostCon ERP Construction ERP ERP Services and Operations n/a 2023 2024
In 2023 Barilla Italy implemented CostCon ERP as a Construction ERP deployment to digitize the basil supply chain for Pesto alla Genovese, creating digital twins and end to end batch level traceability to improve supply chain visibility, recall management and consumer trust across Italy and other European markets. The CostCon ERP implementation was positioned to support a consumer QR experience as part of the supply chain instrumentation strategy. The implementation configured CostCon ERP capabilities for batch level serialization, traceability workflows and digital twin records that map raw material lots through production batches to finished goods. Module usage for LiveTrack is inferred from the case study description of end to end batch traceability and digital twins rather than being named explicitly on the vendor page, and the project workstreams included data modeling for product lots and traceability event capture. Integrations included a technical partnership with Connecting Food to ingest field and harvest data, to generate consumer facing QR content and to maintain batch provenance across supply chain nodes. Operational coverage focused on the basil supply chain for the Pesto alla Genovese line with downstream visibility into distribution in Italy and additional European markets, impacting supply chain, quality and consumer engagement functions. Governance and rollout followed a staged approach with implementation activity in 2023 and a move from implementation into consumer QR roll out in 2024, requiring traceability process changes and data governance controls for batch records and recall workflows. The narrative centers on CostCon ERP as the system of record for constructed traceability artifacts, digital twin maintenance and consumer QR integration to support recall readiness and transparency objectives.
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Facebook Legacy Workplace by Facebook Collaboration Collaboration n/a 2018 2018
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Getty Images Legacy Getty Images Content Management Content Management n/a 2024 2024
Content Management Content Management 2024 2024
Content Management Content Management 2013 2013
Web Content Management Content Management 2014 2014
Web Content Management Content Management 2014 2014
Web Content Management Content Management 2013 2013
Web Content Management Content Management 2016 2016
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Data Platform CRM 2016 2016
Customer Experience CRM 2018 2018
Customer Identification CRM 2014 2014
Data Management Platform CRM 2019 2019
Data Management Platform CRM 2019 2019
Data Management Platform CRM 2019 2019
Data Management Platform CRM 2019 2019
Data Management Platform CRM 2019 2019
Data Management Platform CRM 2019 2019
Data Management Platform CRM 2019 2019
Data Management Platform CRM 2019 2019
Data Management Platform CRM 2019 2019
Data Management Platform CRM 2019 2019
Data Management Platform CRM 2019 2019
Data Management Platform CRM 2019 2019
Digital Advertising Platform CRM 2018 2018
Digital Advertising Platform CRM 2019 2019
Digital Advertising Platform CRM 2020 2020
Digital Advertising Platform CRM 2021 2021
Digital Advertising Platform CRM 2018 2018
Digital Advertising Platform CRM 2019 2019
Digital Advertising Platform CRM 2020 2020
Digital Advertising Platform CRM 2021 2021
Marketing Analytics CRM 2014 2014
Marketing Analytics CRM 2018 2018
Marketing Analytics CRM 2020 2020
Marketing Analytics CRM 2021 2021
Marketing Analytics CRM 2014 2014
Marketing Analytics CRM 2018 2018
Marketing Analytics CRM 2020 2020
Marketing Analytics CRM 2021 2021
Tag Management CRM 2017 2017
Tag Management CRM 2017 2017
Tag Management CRM 2013 2013
Utilities Customer Care and Billing CRM 2023 2024
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2016 2016
Procurement
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Procurement Procurement 2023 2024
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Delivery Network IaaS 2014 2014
Content Delivery Network IaaS 2022 2022
Content Delivery Network IaaS 2014 2014
Content Delivery Network IaaS 2022 2022
Content Delivery Network IaaS 2013 2013
Content Delivery Network IaaS 2016 2016
Content Delivery Network IaaS 2017 2017
Domain Name System (DNS) IaaS 2014 2014
Domain Name System (DNS) IaaS 2017 2017
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2019 2019
Secure Sockets Layer (SSL) CyberSecurity 2013 2013
Secure Sockets Layer (SSL) CyberSecurity 2017 2017
Secure Sockets Layer (SSL) CyberSecurity 2017 2017
IT Decision Makers and Key Stakeholders at Barilla Italy
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Barilla Italy Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Barilla Italy Technographics

Barilla Italy is a Consumer Packaged Goods organization based in Italy, with around 3891 employees and annual revenues of $2.16 billion.

Barilla Italy operates a diverse technology stack with applications such as CostCon ERP, Workplace by Facebook and Getty Images, covering areas like Construction ERP, Collaboration and Content Management.

Barilla Italy has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as CostCon, Facebook and Getty Images.

Barilla Italy recently adopted applications including Getty Images in 2024, Getty Images in 2024 and CostCon ERP in 2023, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Barilla Italy’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Barilla Italy’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Barilla Italy technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.