Milano Marittima, 48015,
Italy
Batani Select Hotels Italy Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Batani Select Hotels Italy and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Batani Select Hotels Italy employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Batani Select Hotels Italy has purchased the following applications: Microsoft Azure CDN for Content Delivery Network in 2019, BRG Hoteldoor E-Commerce for eCommerce in 2022, Google Conversion Tracking for Marketing Analytics in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Batani Select Hotels Italy is running and its propensity to invest more and deepen its relationship with Microsoft , BRG , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Batani Select Hotels Italy revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Batani Select Hotels Italy intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure CDN | Content Delivery Network | IaaS | n/a | 2019 | 2019 |
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| BRG | Legacy | BRG Hoteldoor E-Commerce | eCommerce | eCommerce | n/a | 2022 | 2022 | In 2022 Batani Select Hotels Italy implemented BRG Hoteldoor E-Commerce as its centralized eCommerce platform. The deployment positioned BRG Hoteldoor E-Commerce as the hotel group’s CMS and CRM backbone, consolidating multiple hotel websites and centralizing guest and prospect records to support marketing and direct-sales activities across the Batani portfolio in Italy. The implementation combined a content management module for multi-property site administration, a centralized CRM to unify guest and prospect profiles, and Hoteldoor sales eCommerce capabilities to capture direct bookings and requests for quotes. Configuration emphasized unified customer profiles, marketing segmentation and direct-sales workflows to reduce dependence on third party distribution channels and to streamline quote handling and promotions. Operational coverage focused on marketing and direct-sales functions for Batani Select Hotels across Italy, with centralized content and customer data governance to standardize messaging and quoting processes across sites. The Hoteldoor case study for Batani reports explicit outcomes tied to the implementation, including a 150 percent increase in requests for quotes, a 20 percent reduction in OTA commissions and a 15 percent increase in occupancy. |
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Legacy | Google Conversion Tracking | Marketing Analytics | CRM | n/a | 2018 | 2018 | |||
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Marketing Automation | CRM |
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2009 | 2009 |
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Sales Analytics, Sales Engagement | CRM |
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2009 | 2009 |
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Tag Management | CRM |
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2018 | 2018 |
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