The Junction, 2291, NSW,
Australia
BetMakers Technology Group Technographics
BetMakers Technology Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BetMakers Technology Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 BetMakers Technology Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BetMakers Technology Group has purchased the following applications: ServiceNow Field Service Management for Field Service Management in 2022, Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, ServiceNow Customer Service Management for Customer Support in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BetMakers Technology Group is running and its propensity to invest more and deepen its relationship with ServiceNow , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BetMakers Technology Group revenues, which have grown to $91.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BetMakers Technology Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BetMakers Technology Group Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ServiceNow | Legacy | ServiceNow Field Service Management | Field Service Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, BetMakers Technology Group began rolling out ServiceNow Field Service Management to formalize field operations for its network of betting terminals. ServiceNow Field Service Management was initiated as a phased deployment, beginning in New Jersey, and is part of a broader ServiceNow footprint that includes Customer Service Management and IT Service Management.
The implementation configures ServiceNow Field Service Management alongside ServiceNow Core Asset Management and the Configuration Management Database to provide a single operational view of terminals, spare parts, and consumables. Functional capabilities implemented include technician dispatch and scheduling, digital work logs capturing time on job and parts changes, asset inventory visibility, and planned resource allocation based on service history and time of last service.
Integrations link the ServiceNow platform to incident and escalation tooling, with IT Service Management connected to Opsgenie for automated alerting and to collaboration and case notification channels via Zoom Phone, Jira, and Slack, configuration and integration work delivered with support from partner TCloud. Operational coverage focuses on racetrack and on-site technician activity in the US and Europe, with a phased geographic rollout planned across additional US states and into Central and South America, and consideration of ServiceNow Sourcing and Procurement Operations to improve supplier stock replenishment.
Governance changes centralized customer and asset data into a single source of truth, simplifying escalation workflows and regulator reporting for incidents and platform availability. Explicit outcomes reported from the combined ServiceNow deployments include a 72% reduction in average resolution times for customer issues, a 32% increase in customer satisfaction score, a 24% reduction in IT costs through tool consolidation, a 100% increase in self-service resolution, and maintenance of employee retention despite rapid support team growth.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ServiceNow | Legacy | ServiceNow Customer Service Management | Customer Support | CRM | n/a | 2022 | 2022 |
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Tag Management | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at BetMakers Technology Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by BetMakers Technology Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||