Betts Industries
1800 Pennsylvania Ave W.,
Warren, 16365, PA,
United States
Warren, 16365, PA,
United States
1 814-723-1250
Manufacturing
Betts Industries Technographics
Betts Industries Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Betts Industries and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Betts Industries employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Betts Industries has purchased the following applications: Microsoft 365 for Collaboration in 2015, Hotjar for Customer Experience in 2020, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Betts Industries is running and its propensity to invest more and deepen its relationship with Microsoft , Contentsquare , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Betts Industries revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Betts Industries intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Betts Industries Tech Stack and Enterprise Applications
Betts Industries Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Betts Industries implemented Microsoft 365 as its Collaboration platform. The presence of Microsoft 365 references on the company website indicates a tenant level cloud deployment of Microsoft 365 supporting a 250 employee manufacturing company based in the United States.
The Microsoft 365 deployment centers on Collaboration capabilities, with configuration focused on Exchange Online for corporate email, SharePoint Online for intranet and document management, Microsoft Teams for real time collaboration, and OneDrive for Business for user file sync. Implementation work included tenant provisioning, mailbox and mailbox policy configuration, SharePoint site architecture and Teams channel structuring to support cross functional collaboration and document lifecycle workflows. The full Microsoft 365 application is used to unify email, meeting orchestration, and document collaboration across the organization.
Identity and access controls were centralized with Azure Active Directory to provide single sign on and role based access management, while device and endpoint controls were administered through Microsoft Intune to enforce device compliance. Governance activities included information architecture for SharePoint, retention and compliance policy configuration, and establishment of IT administration processes for collaboration governance. Operational coverage extends across core business functions including manufacturing operations, sales, and corporate administration, with ongoing IT ownership for policy enforcement and user support.
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Betts Industries CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, Betts Industries implemented Hotjar on its public website. Betts Industries deployed Hotjar as a Customer Experience application to capture user behavior and qualitative feedback across product and marketing touchpoints. The implementation focuses on client facing pages on https://www.bettsind.com and is positioned as a Customer Experience layer collecting session level interaction data.
Configuration leverages Hotjar capabilities such as heatmaps, session recordings, on page feedback widgets, and survey modules to surface qualitative insights for the marketing and digital teams. Tracking is implemented in the browser via Hotjar scripts embedded in site templates with capture rules scoped to public site pages and selective sampling to manage data volume. Governance is managed by internal web and marketing operations, responsible for configuration, data access permissions, and consent compliance for on site behavioral data. Hotjar is therefore instrumented as the Customer Experience tool for Betts Industries supporting web analytics adjacent workflows without named integrations disclosed.
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Betts Industries IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021 Betts Industries implemented Google Cloud Platform (GCP) for Application Hosting and Computing Services to support its corporate website and public-facing web assets. The deployment of Google Cloud Platform GCP is focused on hosting, serving, and managing website content rather than core manufacturing systems, aligning the Application Hosting and Computing Services footprint with external communications and marketing functions.
The implementation centers on standard cloud hosting capabilities, including compute instances, object storage for static assets, content delivery and caching, load balancing, and TLS termination to secure web traffic. Configuration work included provisioning cloud resources, DNS and certificate management, and monitoring instrumentation to maintain site availability and performance, with the full product name Google Cloud Platform (GCP) used for platform governance and documentation.
Operational ownership is positioned within Betts Industries IT and digital marketing teams, covering website operations and asset management for the United States corporate site. Governance practices emphasize centralized cloud resource provisioning and role based access for site management, with rollout focused on the company website as the primary production workload on Google Cloud Platform GCP.
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Betts Industries CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Betts Industries
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Betts Industries Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Betts Industries IT executives and key decision makers. This section highlights Betts Industries's latest recorded technology evaluations, including 1factory for Quality Management on 2026-10-05. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Betts Industries digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-10-05 | Betts Industries | Evaluated | 1factory | 1factory | Quality Management | PLM and Engineering |
FAQ - APPS RUN THE WORLD Betts Industries Technographics
Betts Industries is a Manufacturing organization based in United States,
with around 250 employees and annual revenues of $40.0 million.
Betts Industries operates a diverse technology stack with applications such as
Microsoft 365, Hotjar and Google Cloud Platform (GCP),
covering areas like Collaboration, Customer Experience and Application Hosting and Computing Services.
Betts Industries has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Contentsquare and Google.
Betts Industries recently adopted applications including
Google Cloud Platform (GCP) in 2021, Barracuda Email Security Gateway in 2021 and Hotjar in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Betts Industries’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Betts Industries’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Betts Industries technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.