Atlanta, 30346-2149,
United States
Holiday Inn by IHG Technographics
Holiday Inn by IHG Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Holiday Inn by IHG and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10000 Holiday Inn by IHG employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Holiday Inn by IHG has purchased the following applications: Slack Connect for Collaboration in 2022, Adobe Experience Manager for Digital Asset Management in 2020, Bazaarvoice for Personalization and Product Recommendations in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Holiday Inn by IHG is running and its propensity to invest more and deepen its relationship with Salesforce , Adobe Systems , Bazaarvoice or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Holiday Inn by IHG revenues, which have grown to $2.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Holiday Inn by IHG intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Holiday Inn by IHG Tech Stack and Enterprise Applications
Holiday Inn by IHG Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Holiday Inn by IHG implemented Slack Connect as a Collaboration tool and embedded Slack functionality on their public website to enable direct external communication. The implementation positions Slack Connect as a web-facing channel for real time messaging between external stakeholders and internal teams, aligning the application name Slack Connect with the Collaboration category in the company technology estate.
The deployment focused on Slack Connect capabilities common to Collaboration platforms, including shared channels for cross-organization conversations, direct messaging for customer and partner interactions, file sharing and notifications to support operational coordination. Configuration work emphasized guest user controls, channel access policies, and workspace organization to separate external shared channels from internal communications, while preserving standard Collaboration workflows such as presence, thread based conversations, and searchable message history.
Operational coverage emphasized customer facing and operational teams that interact through the website, with governance practices implemented to manage external access and channel lifecycle. Rollout and process changes centered on establishing naming conventions, moderator roles, and access review cadences to govern Slack Connect use across the enterprise, ensuring the Collaboration application is managed alongside other digital customer engagement channels.
|
Holiday Inn by IHG Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2020 | 2020 |
In 2020, Holiday Inn by IHG deployed Adobe Experience Manager as its Digital Asset Management solution to manage creative and media used on its public website HolidayInn.com. The implementation establishes Adobe Experience Manager as the authoritative repository for web assets, consolidating imagery and web-ready creative for site templates and content authors.
Adobe Experience Manager was configured to provide centralized asset storage, metadata-driven catalogs, version control, automated rendition generation, and taxonomy-driven search to support content assembly for pages. The deployment emphasizes asset ingestion, tagging workflows, and automated delivery pipelines that supply optimized assets directly to the website user interface, aligning with standard Digital Asset Management functional patterns.
Operational ownership centers on corporate digital and brand teams, with governance implemented through role-based access, approval workflows, asset lifecycle rules, and rights management to preserve brand consistency across Holiday Inn by IHG web properties. The Adobe Experience Manager installation supports serialized content workflows and content publishing governance, enabling controlled asset reuse and consistent presentation across site templates and campaign creative.
|
|
|
|
|
Web Content Management | Content Management |
|
2020 | 2020 |
|
Holiday Inn by IHG eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bazaarvoice | Legacy | Bazaarvoice | Personalization and Product Recommendations | eCommerce | n/a | 2013 | 2013 |
In 2013 Holiday Inn by IHG implemented Bazaarvoice as a Personalization and Product Recommendations capability on its public website. The deployment embedded Bazaarvoice functionality into the consumer-facing pages to surface user-generated reviews, ratings, Q and A, and algorithmic product recommendations alongside booking and hotel content.
The implementation used client-side display widgets and server-side APIs to deliver review content and personalized recommendation feeds, consistent with common Personalization and Product Recommendations architectures. Functional modules included review collection and display, rating aggregation, Q and A moderation, and recommendation rendering, with configuration focused on relevance tuning and on-page merchandising placement.
Operational coverage was the holidayinn.com website where Bazaarvoice content influenced digital merchandising, marketing, and guest experience workflows. Governance centered on user-generated content moderation and content publishing controls integrated into web content flows, with the Bazaarvoice solution providing the hosted review and recommendation layer for the site.
|
Holiday Inn by IHG CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Data Management Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2013 | 2013 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2013 | 2013 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2014 | 2014 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2015 | 2015 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2013 | 2013 |
|
|
|
|
|
Marketing Automation | CRM |
|
2017 | 2017 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
|
|
|
|
Tag Management | CRM |
|
2020 | 2020 |
|
Holiday Inn by IHG ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2016 | 2016 |
|
Holiday Inn by IHG IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2012 | 2012 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2012 | 2012 |
|
IT Decision Makers and Key Stakeholders at Holiday Inn by IHG
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Holiday Inn by IHG Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-03-19 | Holiday Inn by IHG | Evaluated | Kyndryl | Kyndryl IT Modernization | Professional Services | Professional Services |
| 2025-02-25 | Holiday Inn by IHG | Evaluated | Siemens Digital Industries Software | Siemens Teamcenter | Product Lifecycle Management | PLM and Engineering |