Florida Blue
4800 Deerwood Campus Parkway,
Jacksonville, 32246, FL,
United States
Jacksonville, 32246, FL,
United States
1 800-352-2583
Insurance
Florida Blue Technographics
Florida Blue Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Florida Blue and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8900 Florida Blue employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Florida Blue has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2012, iCIMS Recruit Applicant Tracking System for Applicant Tracking System in 2015, Edifecs Healthcare Cloud for Healthcare ERP in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Florida Blue is running and its propensity to invest more and deepen its relationship with Oracle , SAP , Stripe or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Florida Blue revenues, which have grown to $8.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Florida Blue intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Florida Blue Tech Stack and Enterprise Applications
Florida Blue ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012, Florida Blue implemented Oracle NetSuite ERP to address core finance and accounting operations. The deployment targeted ERP Financial capabilities and was positioned to centralize general ledger, accounts payable, accounts receivable, cash management and fixed asset accounting across the organization.
Configuration work emphasized a harmonized chart of accounts, period close automation, intercompany accounting rules and role based controls within Oracle NetSuite ERP. Functional modules implemented included general ledger, AR/AP, cash and bank management, fixed assets, and financial reporting, with configuration to support multi entity consolidation and regulatory reporting workflows.
The implementation was executed as a cloud based SaaS deployment of Oracle NetSuite ERP and was integrated with Florida Blue operational systems through standard integration patterns such as API service layers and batch interfaces to exchange billing, procurement and HR transactional data. Operational scope covered enterprise finance, accounting, treasury and procurement functions, consolidating transactional finance processing and financial close coordination.
Governance and process changes established centralized financial controls, user access governance, and staged rollout practices to onboard business units and accounting teams into the new ERP Financial platform. Training, change control and documented accounting procedures were instituted to align operational workflows with the configured modules in Oracle NetSuite ERP.
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ERP Financial | ERP |
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2018 | 2019 |
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Expense Management | ERP |
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2010 | 2010 |
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Payment Processing | ERP |
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2020 | 2020 |
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Florida Blue HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iCIMS | Legacy | iCIMS Recruit Applicant Tracking System | Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, Florida Blue implemented iCIMS Recruit Applicant Tracking System as its Applicant Tracking System to manage external hiring and candidate applications. The iCIMS Recruit Applicant Tracking System is embedded on Florida Blue's public career pages, operating via the flbluetempjobs-zc.icims.com domain as the primary candidate-facing application portal.
The deployment centers on core Applicant Tracking System capabilities, including job requisition posting, candidate application capture and resume parsing, configurable candidate stage workflows, interview scheduling, and offer management. Configuration emphasizes branded career site integration and role-based access for recruiters and hiring managers to control requisition lifecycle and candidate movement through defined hiring stages.
Integration scope is focused on the public website job pages where posted openings and application submissions flow directly into iCIMS Recruit Applicant Tracking System for processing by Talent Acquisition and HR teams. Operational coverage is recruitment-facing, with Talent Acquisition, recruiting coordinators, and hiring managers using the platform to manage sourcing pipelines, candidate review, and external channel postings.
Governance is implemented through recruiter and hiring manager permissions, standardized requisition templates, and staged candidate status workflows to enforce consistent hiring procedures. Ongoing administration and career site content management are maintained within HR recruiting operations to sustain the iCIMS Recruit Applicant Tracking System configuration and user access controls.
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Candidate Relationship Management | HCM |
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2018 | 2018 |
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Core HR | HCM |
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2014 | 2014 |
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Payroll | HCM |
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2013 | 2013 |
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Recruiting, Applicant Tracking System | HCM |
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2011 | 2011 |
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Recruiting, Applicant Tracking System | HCM |
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2011 | 2011 |
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Time and Attendance | HCM |
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2014 | 2014 |
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Workforce Management | HCM |
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2014 | 2014 |
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Florida Blue ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Edifecs | Legacy | Edifecs Healthcare Cloud | Healthcare ERP | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, Florida Blue implemented Edifecs Healthcare Cloud. The deployment targeted Healthcare ERP capabilities to support payer administrative and clinical data exchange initiatives across the United States.
The Edifecs Healthcare Cloud implementation was configured to surface interoperability and prior authorization capabilities, aligning platform modules to enable payer APIs and FHIR based workflow pilots. Configuration work emphasized payer API connectivity, clinical data exchange payload handling, and prior authorization orchestration to operationalize payer workflows.
The program included collaboration in Da Vinci FHIR and payer to payer interoperability sessions at HIMSS, which served to validate FHIR based workflow interoperability and payer to payer data exchange patterns. Integrations concentrated on standard FHIR artifacts and payer API exchanges to support administrative and clinical data sharing rather than bespoke point to point integrations.
Governance centered on piloting FHIR based workflows and establishing compliance readiness, with cross functional coordination between clinical data teams and payer operations. The collaboration with Edifecs supported Florida Blue's payer administrative and clinical data exchange initiatives and informed subsequent operational rollout planning.
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Florida Blue AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2024 | 2024 |
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Florida Blue Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2016 | 2018 |
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Analytics and BI | Analytics and BI |
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2022 | 2022 |
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Data Warehouse | Analytics and BI |
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2016 | 2016 |
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Florida Blue eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2021 | 2021 |
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Florida Blue CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Tracking and Recording | CRM |
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2019 | 2019 |
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CRM | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2021 | 2022 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2019 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Automation, Sales Engagement | CRM |
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2017 | 2017 |
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Florida Blue ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2016 | 2016 |
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Florida Blue SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Configure Price Quote (CPQ) | SPM |
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2021 | 2022 |
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Incentive Compensation Management | SPM |
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2014 | 2014 |
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Florida Blue PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2015 | 2015 |
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Electronic Data Interchange (EDI) | PaaS |
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2022 | 2022 |
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Robotic Process Automation | PaaS |
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2015 | 2015 |
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Florida Blue IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Data Warehouse Appliance | IaaS |
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2016 | 2016 |
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Database Management | IaaS |
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2019 | 2019 |
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Disaster Recovery as a Service (DRaaS) | IaaS |
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2020 | 2020 |
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Florida Blue CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Florida Blue
| First Name | Last Name | Title | Function | Department | Phone | |
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Vice President, Talent Management | VP | HR | |
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Senior Director Talent Acquisition | Director | HR | |
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Senior Director, Employee Relations and Field HR | Director | HR | |
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Senior Director of Human Resources | Director | HR | |
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Sr Director Business Intelligence & Data Governance | Director | IT | |
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Director, Value Based Analytics | Director | Finance | |
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Director, Analytics | Director | Finance | |
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Vice President, Chief Medical Officer | CXO | Operations | |
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Vice President, CTO, CISO | VP | IT | |
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Senior Vice President, Sales, Marketing and Employer Markets | VP | Marketing | |
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Senior Director of Procurement | Director | Procurement | |
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Vice President and Chief Audit Executive | CXO | Risk | |
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VP Finance and Corporate Controller | VP | Finance | |
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Director - IT Operations | Director | IT | |
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IT Directors | Director | IT | |
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Senior Vice President and Chief Financial Officer | CXO | Finance | |
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Senior Director, Accounting and Reporting | Director | Finance | |
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Director, Cost Accounting & Financial Analysis | Director | Finance | |
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Senior Director Corporate Procurement | Director | Procurement | |
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SVP, Human Services Group, CHRO | VP | HR | |
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Senior Director, Human Capital | Director | HR | |
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VP IT | VP | IT | |
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Senior Director, HR Business Partner | Director | HR | |
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VP and CFO | VP | Finance | |
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Director of Financial Operations | Director | Finance | |
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VP, CFO & Chief Actuary of Commercial Markets | CXO | Risk | |
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VP Digital Transformation | VP | IT | |
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Director - IT Operations | Director | IT | |
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Vice President, Corporate Services & Chief Procurement Officer | CXO | Procurement | |
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Senior Director Talent Acquisition | Director | HR | |
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Vice President, Talent Management | VP | HR | |
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Senior Manager Sales Compensation Governance & Innovation | Manager | Sales | |
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Sales Manager Compensation Administration | Manager | HR | |
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Vice President Florida Blue Centers and Commercial Direct Sales | VP | Sales | |
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Vice President Sales Channel Management | VP | Sales | |
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Vice President, Enterprise Data Services | VP | IT | |
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IT Program Manager | Manager | IT | |
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Director Information Technology | Director | IT | |
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Senior Director, Sales Channel Incentive Development | Director | Sales | |
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Senior Director, Total Rewards | Director | HR | |
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Senior Vice President, Chief Information Officer | CXO | IT | |
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Senior Relationship Manager, SaaS Partnerships | Manager | Operations | |
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Director, Commercial Direct Sales Enablement | Director | Sales | |
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Senior Manager Direct Sales Enablement | Manager | Sales | |
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Senior Manager, Sales Enablement | Manager | Sales | |
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Sr. Director ASO Office Integration, Strategic Planning and Partner Management | Director | Operations | |
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Strategic Provider Partnerships Executive | Manager | Operations | |
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Apps Being Evaluated by Florida Blue Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Florida Blue IT executives and key decision makers. This section highlights Florida Blue's latest recorded technology evaluations, including EPIC EHR for Electronic Health Record on 2025-06-12. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Florida Blue digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2025-06-12 | Florida Blue | Evaluated | Epic Systems | EPIC EHR | Electronic Health Record | ERP Services and Operations |
FAQ - APPS RUN THE WORLD Florida Blue Technographics
Florida Blue is a Insurance organization based in United States,
with around 8900 employees and annual revenues of $8.20 billion.
Florida Blue operates a diverse technology stack with applications such as
Oracle NetSuite ERP, iCIMS Recruit Applicant Tracking System and Edifecs Healthcare Cloud,
covering areas like ERP Financial, Applicant Tracking System and Healthcare ERP.
Florida Blue has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, iCIMS and Edifecs.
Florida Blue recently adopted applications including
Kore.ai in 2024, Edifecs Healthcare Cloud in 2022 and Palantir Foundry in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Florida Blue’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Florida Blue’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Florida Blue technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.