Bob Fisher Chevrolet
4111 Pottsville Pike,
Reading, 19605, PA,
United States
Reading, 19605, PA,
United States
1 484-525-0904
Automotive
Bob Fisher Chevrolet Technographics
Bob Fisher Chevrolet Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bob Fisher Chevrolet and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Bob Fisher Chevrolet employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bob Fisher Chevrolet has purchased the following applications: CDK Global DMS for Dealership Management in 2016, ActivEngage for Chatbots and Conversational AI in 2016, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bob Fisher Chevrolet is running and its propensity to invest more and deepen its relationship with CDK Global , Tekion Corp , ActivEngage or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bob Fisher Chevrolet revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bob Fisher Chevrolet intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bob Fisher Chevrolet Tech Stack and Enterprise Applications
Bob Fisher Chevrolet ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CDK Global | Legacy | CDK Global DMS | Dealership Management | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, Bob Fisher Chevrolet implemented CDK Global DMS. Bob Fisher Chevrolet uses CDK Global DMS as its Dealership Management platform and exposes inventory listings and lead capture functionality through its public website. The deployment covers core dealership functions including sales, service, parts, F&I, and accounting, consistent with typical Dealership Management implementations. The implementation aligns with a single-site, United States dealership operating with roughly 50 employees.
CDK Global DMS is configured to manage vehicle inventory, service scheduling and repair order processing, parts management, customer relationship management for leads, and dealer accounting workflows. Integration between the public website and CDK Global DMS routes customer inquiries and online showroom interactions into the DMS sales and service workflows. Governance is organized around centralized operational workflows and role based access across sales, service, parts, and back office finance to support day to day dealership operations.
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Dealership Management | ERP Services and Operations |
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2024 | 2024 |
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Bob Fisher Chevrolet AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ActivEngage | Legacy | ActivEngage | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, Bob Fisher Chevrolet deployed ActivEngage on their public website. ActivEngage is classified as Chatbots and Conversational AI and Bob Fisher Chevrolet uses ActivEngage to support customer engagement and lead capture functions directly on the dealership site.
The implementation centers on a web embedded chat widget and conversational workflow engine that handles inbound customer queries, preliminary lead qualification, and escalation to live staff. Operational coverage is focused on the dealership customer experience, with sales and service staff interacting with the ActivEngage dashboard for real time handoffs and messaging, and the setup reflects a small business deployment model with site level embedding and on premise staffing for chat handling.
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Bob Fisher Chevrolet Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, Bob Fisher Chevrolet adopted Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The dealership is using Google Workspace (Formerly Google G-Suite) on their website and behind the corporate domain to centralize email and collaboration services for staff, aligning user accounts and public facing contact points to the dealer domain. This setup reflects a small to mid sized dealer footprint with a single domain tenancy for administrative control.
Configuration includes core Google Workspace capabilities such as Gmail, Calendar, Drive, Docs and the Admin console to provide email, calendaring, shared document storage and real time collaboration across sales, service, parts and back office functions for about 50 employees. The deployment is cloud hosted and managed through Google Workspace administrative tools, with role based user provisioning and access controls administered at the domain level. Governance emphasis is on domain account management and standard collaboration workflows for scheduling, document sharing and customer communication within the dealership.
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Bob Fisher Chevrolet CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Automotive Dealership CRM | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2011 | 2011 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Bob Fisher Chevrolet TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2013 | 2013 |
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Bob Fisher Chevrolet IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Bob Fisher Chevrolet CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Bob Fisher Chevrolet
| First Name | Last Name | Title | Function | Department | Phone | |
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Finance Manager | Manager | Finance | |
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Finance Manager | Manager | Finance | |
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President Dealer Principal | Director | Finance | |
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Customer Relationship Manager | Manager | Customer Service | |
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Service Manager | Manager | Operations | |
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Apps Being Evaluated by Bob Fisher Chevrolet Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bob Fisher Chevrolet IT executives and key decision makers. This section highlights Bob Fisher Chevrolet's latest recorded technology evaluations, including Paychex Flex for Payroll on 2026-01-26. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bob Fisher Chevrolet digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-01-26 | Bob Fisher Chevrolet | Evaluated | Paychex | Paychex Flex | Payroll | HCM |
FAQ - APPS RUN THE WORLD Bob Fisher Chevrolet Technographics
Bob Fisher Chevrolet is a Automotive organization based in United States,
with around 50 employees and annual revenues of $12.0 million.
Bob Fisher Chevrolet operates a diverse technology stack with applications such as
CDK Global DMS, ActivEngage and Google Workspace (Formerly Google G-Suite),
covering areas like Dealership Management, Chatbots and Conversational AI and Collaboration.
Bob Fisher Chevrolet has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as CDK Global, ActivEngage and Google.
Bob Fisher Chevrolet recently adopted applications including
Tekion Automotive Retail Cloud in 2024, Amazon EC2 in 2021 and Google Identity Platform in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bob Fisher Chevrolet’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bob Fisher Chevrolet’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bob Fisher Chevrolet technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.