BreadTalk Group
30 Tai Seng Street 09-01,
Singapore, 534013,
Singapore
Singapore, 534013,
Singapore
65 6285 6116
Consumer Packaged Goods
BreadTalk Group Technographics
BreadTalk Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BreadTalk Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5200 BreadTalk Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BreadTalk Group has purchased the following applications: SAP S/4 HANA for ERP Financial in 2017, SAP SuccessFactors Employee Central for Core HR in 2014, Microsoft 365 for Collaboration in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BreadTalk Group is running and its propensity to invest more and deepen its relationship with SAP , BIPO , Jobstreet or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BreadTalk Group revenues, which have grown to $650.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BreadTalk Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BreadTalk Group Tech Stack and Enterprise Applications
BreadTalk Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | n/a | 2017 | 2017 |
In 2017 BreadTalk Group implemented SAP S/4 HANA as its ERP Financial backbone, replacing a legacy ERP. The deployment was organized around local and regional SAP application instances and staffed with dedicated workstream leads who gathered and translated business requirements into technical specifications, coordinated data migration, conducted key-user training, managed user acceptance testing and cut-over activities, and provided ongoing application support to drive effective utilization.
The implementation encompassed core SAP functional modules—SD, MM and PP—plus Retail IS, and required integration work for authorizations and system interfaces with the technical team. Rollout and operational scope covered cross-functional processes across finance, sales, procurement, production and retail operations across BreadTalk’s regional footprint, with documentation and support delivered in English and Mandarin to accommodate Mainland China users.
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BreadTalk Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Employee Central | Core HR | HCM | n/a | 2014 | 2014 |
In 2018, BreadTalk Group implemented SAP SuccessFactors Employee Central as its Core HR platform to unify HR systems across markets on a single common platform. The deployment began with the company’s largest markets, Singapore and China, and used a staged activation approach so modules and user experiences could be rolled out incrementally across countries and brands.
BreadTalk Group configured SAP SuccessFactors Employee Central to provide core HR data management alongside e services such as digital leave applications and performance appraisals. The rollout included succession planning and talent programs, high potential identification workflows, and digital form processing, with emphasis on standardized data definitions such as employee grades and policy codification to synchronize disparate personnel records.
Integrations and adjacent platforms were scoped to extend employee engagement and learning, with the WeChat platform adopted for global communications and an employee portal developed as a one stop resource. The program also incorporated e learning content and training videos to complement instructor led training, and the company signaled adoption of other workforce touchpoints such as self service kiosks and cashless payment systems as complementary technologies.
Governance focused on data standardization, staged activation of modules, and change management communications to address user adoption. BreadTalk Group established standard processes and a playbook to enable consistent HR treatment across territories and to accelerate HR setup in new markets, while offering multi language options to meet local needs and improve data integrity.
As a result of implementing SAP SuccessFactors Employee Central, managers gained fingertip access to reports and employee information, and employees were able to submit digital forms and view personal data on mobile devices. The unified Core HR platform was positioned to support higher quality employee data and to enable better people decisions as additional countries come on board.
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Learning and Development | HCM |
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2014 | 2014 |
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Onboarding | HCM |
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2017 | 2017 |
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Payroll | HCM |
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2018 | 2018 |
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Payroll | HCM |
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2020 | 2020 |
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Performance and Goal Management | HCM |
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2014 | 2014 |
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Talent Sourcing | HCM |
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2020 | 2020 |
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Talent Sourcing | HCM |
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2021 | 2021 |
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Time and Attendance | HCM |
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2020 | 2020 |
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BreadTalk Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, BreadTalk Group implemented Microsoft 365 to centralize Collaboration across corporate communication and productivity functions. BreadTalk Group deployed Microsoft 365 as the primary Collaboration platform supporting business communication and content collaboration.
The Microsoft 365 deployment includes standard application components such as Exchange Online for email, Microsoft Teams for messaging and meetings, SharePoint Online for intranet and document management, OneDrive for personal file storage, and Office desktop and web applications. Configuration work focused on mailbox provisioning, Teams tenancy structure, SharePoint site architecture, and document libraries to align with common Collaboration workflows and content lifecycle management.
Deployment was executed as cloud hosted Microsoft 365 services accessible from the corporate website, with emphasis on web based access and centralized tenant administration. Operational coverage targeted corporate functions including communications, marketing, finance, and HR, enabling unified document collaboration and cross functional communication through Microsoft 365.
Governance centered on tenant level policy controls, role based access and information governance to manage content access and retention. Rollout activities emphasized standardizing collaboration workflows, configuring administrative roles and implementing user onboarding and training processes for Microsoft 365.
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BreadTalk Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Automation | CRM |
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2020 | 2020 |
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PR and Media Communication | CRM |
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2020 | 2020 |
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BreadTalk Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2020 | 2020 |
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BreadTalk Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2003 | 2003 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2003 | 2003 |
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BreadTalk Group Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Professional Services | Professional Services |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at BreadTalk Group
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by BreadTalk Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from BreadTalk Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the BreadTalk Group digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD BreadTalk Group Technographics
BreadTalk Group is a Consumer Packaged Goods organization based in Singapore,
with around 5200 employees and annual revenues of $650.0 million.
BreadTalk Group operates a diverse technology stack with applications such as
SAP S/4 HANA, SAP SuccessFactors Employee Central and Microsoft 365,
covering areas like ERP Financial, Core HR and Collaboration.
BreadTalk Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Microsoft.
BreadTalk Group recently adopted applications including
Kyndryl IT Modernization in 2023, LinkedIn Jobs in 2021 and Microsoft 365 in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BreadTalk Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BreadTalk Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BreadTalk Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.