Kidwelly, SA17 5EJ,
United Kingdom
Burns Pet Nutrition Technographics
Burns Pet Nutrition Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Burns Pet Nutrition and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 140 Burns Pet Nutrition employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Burns Pet Nutrition has purchased the following applications: Sage Business Cloud X3 (ex Sage ERP X3) for ERP Financial in 2014, TeamSupport SnapEngage for Chatbots and Conversational AI in 2014, Microsoft 365 for Collaboration in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Burns Pet Nutrition is running and its propensity to invest more and deepen its relationship with Sage , TeamSupport , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Burns Pet Nutrition revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Burns Pet Nutrition intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Burns Pet Nutrition Tech Stack and Enterprise Applications
Burns Pet Nutrition ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage Business Cloud X3 (ex Sage ERP X3) | ERP Financial | ERP | Mysoft | 2014 | 2014 |
In 2014, Burns Pet Nutrition implemented Sage Business Cloud X3 (ex Sage ERP X3) as its core enterprise resource planning system in the ERP Financial category. Mysoft led the project and delivered a single transactional database to consolidate processes across dietetic guidance workflows through manufacturing execution and commercial operations.
The Sage Business Cloud X3 implementation centralized financial management, order-to-manufacture processing, inventory control, and operational reporting within one application. Configuration emphasized product and batch management for pet food production, integrated stock control and costing, and the financial ledger and reporting modules typical of ERP Financial solutions.
The deployment established a centralized data architecture to provide cross-functional visibility, enabling Burns to report on the company as a whole and to analyze individual operations across the business. Governance and rollout were managed jointly by Mysoft and Burns operations, aligning system workflows to finance, production, and commercial teams and creating a single system of record for operational and financial processes.
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Burns Pet Nutrition AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TeamSupport | Legacy | TeamSupport SnapEngage | Chatbots and Conversational AI | AI-Powered Application | n/a | 2014 | 2014 |
In 2014, Burns Pet Nutrition implemented TeamSupport SnapEngage. The deployment uses TeamSupport SnapEngage as a Chatbots and Conversational AI solution embedded on the company website to provide customer-facing conversational engagement for support and online sales.
Implementation centers on a web-embedded chat widget and operator console, delivering live chat, scripted automated responses, lead capture forms, and session transcript capture, consistent with common Chatbots and Conversational AI capabilities. Configuration focused on routing rules and canned responses aligned to product inquiries and order support, and the full application name TeamSupport SnapEngage is present in the site instrumentation.
Operational ownership is with Burns Pet Nutrition customer service and e-commerce teams on the UK website, concentrating front-line consumer inquiry handling and order-related support. The deployment is constrained to the website channel, with captured transcripts and form data feeding support workflows and agent follow-up.
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Burns Pet Nutrition Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Burns Pet Nutrition implemented Microsoft 365 to address core Collaboration needs across the organization. The Microsoft 365 deployment is observable on the company website and is positioned to support collaboration and content workflows for a mid-size consumer packaged goods firm with approximately 140 employees.
The Microsoft 365 implementation includes standard Collaboration capabilities such as hosted email, cloud document libraries, team communication and shared file storage, configured to provide unified document management and internal communication workflows. Configuration emphasis is on tenant-level administration, centralized user and group provisioning, and policy-driven sharing controls to align with corporate information governance and cross-department collaboration patterns.
Operational coverage extends across functional areas including marketing, operations and customer service, where Microsoft 365 services are surfaced for internal collaboration and for elements of the public site experience. Governance practices described in the deployment focus on centralized administration, role-based access control and managed sharing policies within Microsoft 365 to standardize collaboration processes and reduce ad hoc file sharing.
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Burns Pet Nutrition Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2017 | 2017 |
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Web Content Management | Content Management |
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2020 | 2020 |
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Burns Pet Nutrition PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
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Burns Pet Nutrition IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Burns Pet Nutrition
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Financial Controller | Director | Finance | ||||
| Finance Director | Director | Finance |
Apps Being Evaluated by Burns Pet Nutrition Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||