Marlborough, 1752, MA,
United States
Colonial Ford of Marlboro Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Colonial Ford of Marlboro and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 Colonial Ford of Marlboro employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Colonial Ford of Marlboro has purchased the following applications: Cartender Marketing for Artificial Intelligence Marketing in 2023, Xtime Spectrum Schedule for Online Meeting Scheduling in 2020, TradePending Video (ex Snapcell) for Video Editing in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Colonial Ford of Marlboro is running and its propensity to invest more and deepen its relationship with Cartender , Gubagoo , ActivEngage or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Colonial Ford of Marlboro revenues, which have grown to $9.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Colonial Ford of Marlboro intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cartender | Legacy | Cartender Marketing | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2023 | 2023 |
In 2023, Colonial Ford of Marlboro implemented Cartender Marketing on their website. Cartender Marketing is used as an Artificial Intelligence Marketing solution to enable website personalization, audience segmentation and lead capture for the dealership's marketing and sales functions. Deployment uses an embedded web implementation, with Cartender Marketing instrumenting site pages and contact forms to surface vehicle-specific offers and capture customer contact data. For a 40-employee dealer, the configuration prioritized lightweight SaaS-style integration and marketing workflow automation rather than enterprise orchestration.
Functional modules implemented include campaign orchestration, onsite personalization, automated lead routing and analytics instrumentation, reflecting typical Cartender Marketing capabilities. Integrations are explicitly limited to the company website, where tracking scripts and campaign creative are hosted, there are no other named system integrations provided. Governance places ownership with marketing, with lead handling workflows routed into sales and service, and campaign reporting used for iterative refinement of offers and audience segments. The implementation centers on ongoing campaign configuration and audience segmentation to support online customer acquisition and engagement.
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Chatbots and Conversational AI | AI-Powered Application |
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2017 | 2017 |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Xtime | Legacy | Xtime Spectrum Schedule | Online Meeting Scheduling | Collaboration | n/a | 2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TradePending | Legacy | TradePending Video (ex Snapcell) | Video Editing | Content Management | n/a | 2024 | 2024 |
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Web Content Management | Content Management |
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2019 | 2019 |
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Web Content Management | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2023 | 2023 |
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Web Content Management | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2023 | 2023 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Shipping Management | eCommerce |
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2023 | 2023 |
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CRM
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2017 | 2017 |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2019 | 2019 |
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Apps Development | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Domain Name System (DNS) | IaaS |
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2017 | 2017 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2021 | 2021 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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