Bracknell, RG12 2UP,
United Kingdom
Content Guru Technographics
Content Guru Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Content Guru and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Content Guru employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Content Guru has purchased the following applications: BambooHR ATS for Applicant Tracking System in 2022, Cisco Webex Meetings for Audio Video and Web Conferencing in 2018, Hotjar for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Content Guru is running and its propensity to invest more and deepen its relationship with BambooHR , Cisco Systems , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Content Guru revenues, which have grown to $108.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Content Guru intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Guru Tech Stack and Enterprise Applications
Content Guru HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BambooHR | Legacy | BambooHR ATS | Applicant Tracking System | HCM | n/a | 2022 | 2022 |
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Core HR | HCM |
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2022 | 2022 |
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Payroll | HCM |
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2022 | 2022 |
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Content Guru Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018, Content Guru implemented Cisco Webex Meetings under its Audio Video and Web Conferencing capabilities, deploying Cisco Webex Meetings on the company website to support live customer engagement and external meetings. The deployment at Content Guru in the United Kingdom positioned Cisco Webex Meetings as the public facing conferencing layer accessible from the corporate site.
The implementation focused on embedding Cisco Webex Meetings for real time audio and video sessions, screen sharing, attendee management and recording capabilities consistent with Audio Video and Web Conferencing functionality. Integration occurred through web embedded meeting links and site based scheduling workflows, and the deployment included configuration of user access controls, meeting scheduling and recording retention settings to align with customer engagement and sales demo workflows. Operational coverage emphasized customer facing teams and support functions, with the application providing externally accessible conferencing directly via the website.
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Content Guru CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, Content Guru implemented Hotjar on its website to support Customer Experience. The Hotjar deployment is a site level, client side instrumentation that captures session recordings, heatmaps, funnels, and on page feedback to collect behavioral signals across the public web estate.
Hotjar data is used by product, UX, and marketing functions within Content Guru to analyze user journeys and prioritize website iteration, aligning the application with Customer Experience objectives. Configuration and operational controls focus on sampling, segmentation, and consent management to balance behavioral analytics with privacy and site performance considerations.
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Marketing Analytics, Lead Generation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Content Guru PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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Content Guru IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Content Guru
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Senior Quality Assurance Manager | Manager | IT |
Apps Being Evaluated by Content Guru Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-06-16 | Content Guru | Evaluated | 8x8, Inc. | 8x8 Contact Center | Call Center | CRM |
| 2025-01-06 | Content Guru | Evaluated | Avaya | Avaya IP Office | PBX, VoiP and Phone Systems | Collaboration |
| 2024-12-17 | Content Guru | Evaluated | Genesys | Genesys PureEngage Platform | Call Center, Customer Engagement | CRM |