Boston, 2132, MA,
United States
Crystal Travel & Tours Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Crystal Travel & Tours and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Crystal Travel & Tours employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Crystal Travel & Tours has purchased the following applications: Ruby Live Chat for Chatbots and Conversational AI in 2014, Microsoft 365 for Collaboration in 2015, Aircall Dashboard for Call Center in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Crystal Travel & Tours is running and its propensity to invest more and deepen its relationship with Ruby , Microsoft , Aircall or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Crystal Travel & Tours revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Crystal Travel & Tours intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ruby | Legacy | Ruby Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2014 | 2014 |
In 2014, Crystal Travel & Tours implemented Ruby Live Chat on its corporate website to support online customer engagement and booking inquiries. Ruby Live Chat is deployed as an embedded web chat widget, providing real time conversational access to site visitors while the organization classifies the solution under Chatbots and Conversational AI.
The implementation focuses on standard conversational modules common to the category, including the customer facing web chat widget, an agent facing console for live response, administrative configuration for routing and permissions, and transcript logging for customer interactions. Ruby Live Chat is configured to manage synchronous messaging, canned responses and session handoff to human agents, consistent with Chatbots and Conversational AI functional workflows.
Operational coverage centers on customer service and reservations teams that staff the chat console during business hours, with administrative control retained by service operations and communications leadership. The deployment is primarily web based, emphasizing conversational customer support and real time query handling through Ruby Live Chat within the Chatbots and Conversational AI category.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Crystal Travel & Tours adopted Microsoft 365 for Collaboration. The leisure and hospitality company with approximately 500 employees in the United States deployed Microsoft 365 to consolidate corporate communication, document collaboration and productivity tools.
Deployment centered on a cloud based Microsoft 365 tenant, leveraging core Collaboration components such as Exchange Online for email, SharePoint Online for intranet and document libraries, OneDrive for individual file storage, and Microsoft Teams for synchronous communication and meetings. Identity and access were managed through Azure Active Directory to enable single sign on and role based access across mail, files, and Teams groups. The implementation emphasized standard collaboration workflows including shared document co authoring, team channels for operations and sales, and centralized mailbox and calendar management.
Microsoft 365 is also used on their website. Operational scope covered company wide usage across corporate functions including customer service, reservations, and corporate administration, with administrative governance implemented through tenant administration, group policy, and role based permissions. Rollout followed staged provisioning of user licenses and Teams sites to align with business units, and ongoing tenant governance was structured around centralized administration and delegated site level ownership.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aircall | Legacy | Aircall Dashboard | Call Center | CRM | n/a | 2018 | 2018 |
In 2018, Crystal Travel & Tours implemented Aircall Dashboard, deploying Aircall Dashboard as a Contact Center Solution to support contact center operations and reservation desk oversight. Kelly, a contact center manager, noted that her old phone system had some reporting features but a clunky interface, and with Aircall Dashboard she now reviews the dashboard daily and uses the live component to monitor the pulse of the team when she is away on travel. The implementation emphasized manager mobility and frontline supervision through a live interface rather than intermittent manual reporting.
Configuration centered on dashboarding and live monitoring capabilities typical of a Contact Center Solution, delivering real-time activity feeds, call reporting and agent status visibility to inform daily operational decisions. Operational scope covered customer support and reservations functions at Crystal Travel & Tours, shifting supervisory workflows toward continuous remote monitoring and routine dashboard review. Governance and rollout prioritized manager adoption and standardizing the dashboard as the primary interface for team performance visibility.
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CRM | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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