Damiani
Piazza Damiano Grassi Damiani, 1AÂ,
Valenza, 15048,
Italy
Valenza, 15048,
Italy
39 800 001 924
Consumer Packaged Goods
Damiani Technographics
Damiani Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Damiani and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 620 Damiani employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Damiani has purchased the following applications: FreeWheel Demandsuite for Agency Management in 2022, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020, Zendesk Service for Customer Support in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Damiani is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , Cisco Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Damiani revenues, which have grown to $155.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Damiani intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Damiani Data, Technology Stack, and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, Damiani implemented FreeWheel Demandsuite on their website. The deployment is cataloged under Agency Management and was positioned to support digital ad demand orchestration and monetization across Damiani's consumer-facing site.
FreeWheel Demandsuite was configured to manage demand-side workflows including ad decisioning, campaign and inventory management, and reporting. The implementation emphasized ad-serving configuration, rules-based demand prioritization, and delivery tracking, using functional terminology aligned with Agency Management operations.
Deployment used on-site integration with the corporate web properties, leveraging client-side tag insertion or server-side ad decisioning endpoints to route ad calls through FreeWheel Demandsuite. Operational ownership sits with digital marketing and ad operations teams, aligning campaign setup, trafficking, and measurement with e-commerce and marketing functions.
Governance incorporated standard ad ops workflows for campaign QA, creative verification, and reporting cadence, embedding FreeWheel Demandsuite into Damiani's marketing campaign lifecycle. Damiani implemented FreeWheel Demandsuite as an Agency Management platform to support marketing-led monetization and centralized demand orchestration on the website.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Damiani deployed Cisco Webex Meetings from Cisco Systems. The implementation uses Cisco Webex Meetings in the Audio Video and Web Conferencing category and is surfaced on Damiani's public website to enable direct web based meeting access for external and internal participants.
The configuration emphasizes core Audio Video and Web Conferencing capabilities, including real time video and audio conferencing, meeting scheduling and participant management, screen and content sharing, and browser join experiences that reduce client installation friction. Cisco Webex Meetings is used as the primary meeting host and content capture layer, with standard meeting controls and recording capabilities applied to sessions launched from the site.
Operational coverage centers on customer facing interactions via the website and internal collaboration workflows, with administration handled through Cisco Webex management controls. Governance has been implemented through meeting policies and user provisioning within the Webex environment to control access and meeting behavior, aligning conferencing controls with corporate collaboration practices.
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Collaboration | Collaboration |
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2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Service | Customer Support | CRM | n/a | 2020 | 2020 |
In 2020, Damiani implemented Zendesk Service for Customer Support on its website. Damiani is an Italy based Consumer Packaged Goods company of approximately 620 employees, and Zendesk Service is deployed as the primary Customer Support application to handle online customer inquiries and web based contact flows.
The deployment centered on embedding the Zendesk Service web widget across product and checkout pages and configuring the platform's core ticketing and web messaging capabilities. Implementation work included establishing ticket workflows, triggers, macros and automation rules to standardize intake, routing and prioritization, and provisioning a help center to house self service content.
Operational coverage focuses on the customer service and ecommerce teams who manage inbound web traffic, with governance oriented around ticket routing, escalation paths and agent workflow configuration. Zendesk Service is instrumented as the Customer Support layer on Damiani's public site, providing a single system of record for web originated support interactions.
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2011 | 2011 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2016 | 2016 |
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Financial Consolidation and Close | EPM |
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2016 | 2016 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Damiani
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Damiani Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Damiani Technographics
Damiani is a Consumer Packaged Goods organization based in Italy,
with around 620 employees and annual revenues of $155.0 million.
Damiani operates a diverse technology stack with applications such as
FreeWheel Demandsuite, Cisco Webex Meetings and Zendesk Service,
covering areas like Agency Management, Audio Video and Web Conferencing and Customer Support.
Damiani has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as FreeWheel, A Comcast Company, Cisco Systems and Zendesk.
Damiani recently adopted applications including
FreeWheel Demandsuite in 2022, Criteo Commerce Media Platform in 2022 and Adform in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Damiani’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Damiani’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Damiani technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.