New York, 10016, NY,
United States
DataArt Technographics
DataArt Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by DataArt and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5700 DataArt employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
DataArt has purchased the following applications: UKG Great Place to Work Emprising for Employee Experience, Employee Engagement in 2021, Microsoft 365 for Collaboration in 2017, Zoominfo Platform for Account Based Marketing in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems DataArt is running and its propensity to invest more and deepen its relationship with UKG , Microsoft , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing DataArt revenues, which have grown to $290.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for DataArt intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
DataArt Tech Stack and Enterprise Applications
DataArt HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UKG | Legacy | UKG Great Place to Work Emprising | Employee Experience, Employee Engagement | HCM | n/a | 2021 | 2022 |
In 2021, DataArt implemented UKG Great Place to Work Emprising on its public website for Employee Experience,Employee Engagement to centralize employer feedback and culture signals. The deployment was positioned to serve DataArt's People and Culture efforts and to provide visibility of workplace survey content to internal employees and external audiences. Implementation covered the company workforce of 5,700 employees as the intended operational scope.
UKG Great Place to Work Emprising was configured to deliver standard Employee Experience and engagement capabilities, including structured engagement surveys, feedback collection workflows, and reporting dashboards consistent with the Employee Experience,Employee Engagement category. Configuration emphasized presentation of employer feedback and benchmarking on public culture pages and exportable reporting for HR analysis. The application instance is surfaced on DataArt's website to present aggregate results and employer recognition content.
Operational access was provisioned via the web integration for employee audiences and candidate visitors, while People operations teams manage survey cadence and content publishing. Governance aligned responsibility for survey design, data review, and external publishing with People and Culture stakeholders and HR content publishing processes common to Employee Experience,Employee Engagement programs.
The deployment focused on surfacing employer feedback and engagement reporting on DataArt's public talent and culture pages and providing the People team with centralized access to employee sentiment data. Use of UKG Great Place to Work Emprising supports ongoing engagement measurement and the public presentation of employer feedback.
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Employee Experience, Employee Engagement | HCM |
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2023 | 2023 |
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DataArt Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, DataArt implemented Microsoft 365. The Microsoft 365 deployment supports Collaboration use cases, providing cloud email, document collaboration, and real-time team communication, and DataArt surfaces Microsoft 365-driven collaboration elements on its public website.
Deployment architecture centered on a centralized Microsoft 365 tenant with tenant-level configuration and centralized identity provisioning to align corporate access and content governance across approximately 5700 employees. Functional modules implemented included cloud email, team collaboration workspaces, and enterprise content storage and sharing, supporting IT, delivery, and client engagement workflows. Governance and operational controls focused on role-based access controls, content lifecycle procedures, and administrative policy configuration to manage collaboration and compliance across the organization.
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DataArt CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2023 | 2023 |
In 2023, DataArt deployed Zoominfo Platform as their Account Based Marketing solution on their website. The implementation is centered on website-level visitor identification and account targeting, positioning Zoominfo Platform to feed account signals and contact enrichment directly from web interactions. The deployment ties external web traffic to account profiles to support marketing and sales prospecting workflows.
Configuration of the Zoominfo Platform includes standard Account Based Marketing capabilities such as intent signal capture, firmographic and contact enrichment, account list management, and prospect resolution. These modules are configured to annotate web-sourced leads with account attributes and contact resolution data, enabling segmentation and account prioritization. The implementation uses the full application name Zoominfo Platform in applied workflows to ensure data lineage and semantic consistency.
The integration surface is explicitly the corporate website, where visitor identification and form enrichment capture occur. Captured and enriched records are provisioned for use by marketing, demand generation, and sales operations functions, with data handed off to downstream engagement and routing processes. Operational coverage is focused on external-facing demand channels rather than internal ERP or HR systems.
Governance and rollout appear organized around centralized account lists and segmentation rules managed by marketing and revenue operations, with controls for contact data hygiene and consent compliance. Configuration emphasizes account-based workflows, automated enrichment, and routing logic to align website-engaged accounts with existing demand generation processes. Documentation and semantic tagging within Zoominfo Platform support ongoing maintenance and iterative tuning of account targeting.
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2021 | 2021 |
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DataArt PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2013 | 2013 |
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DataArt IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2000 | 2000 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at DataArt
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Salesforce Administrator | Manager | Marketing | ||||
| Salesforce Administrator | Manager | Marketing |
Apps Being Evaluated by DataArt Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-07-03 | DataArt | Evaluated | Adobe Systems | Adobe Experience Manager | Digital Asset Management | Content Management |