Decathlon Spain
C. de Salvador de Madariaga, s/n,
Madrid, 28702,
Spain
Madrid, 28702,
Spain
34 9 0010-0903
Retail
Decathlon Spain Technographics
Decathlon Spain Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Decathlon Spain and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 11000 Decathlon Spain employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Decathlon Spain has purchased the following applications: IBM AS/400 for ERP Financial in 2019, iAdvize Conversational Platform for Chatbots and Conversational AI in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Decathlon Spain is running and its propensity to invest more and deepen its relationship with IBM , SAP , iAdvize or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Decathlon Spain revenues, which have grown to $2.75 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Decathlon Spain intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Decathlon Spain Tech Stack and Enterprise Applications
Decathlon Spain ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM AS/400 | ERP Financial | ERP | n/a | 2019 | 2019 |
In 2019, Decathlon Spain implemented IBM AS/400 to support ERP Financial functions across its logistics operations in Southern Europe and LATAM. The deployment was led by a team manager overseeing IT experts responsible for implementation, operation and administration of the information systems for Decathlon logistics centers.
IBM AS/400 was provisioned to deliver core ERP Financial capabilities, providing a transactional financial backbone for logistics-related finance workflows. The implementation focused on standard ERP Financial functional areas such as general ledger, accounts payable, accounts receivable and financial posting processes that reconcile logistics transactions with financial records.
The IBM AS/400 implementation coexisted with SAP EWM in the same logistics landscape, with operational interfaces between IBM iseries AS400 and SAP EWM supporting warehouse to finance handoffs and transactional consistency across systems. The solution was deployed across Decathlon logistics centers in Southern Europe and LATAM, aligning application operations with site-level warehouse and supply chain activities.
Governance and runbook ownership rested with the IT team manager and the centralized IT experts, who managed ongoing administration, operational support and versioning of the SI across both IBM iseries AS400 and SAP EWM technologies. Decathlon Spain IBM AS/400 ERP Financial supported the companys finance and logistics business functions through integrated operational administration and cross-technology coordination.
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ERP Financial | ERP |
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2011 | 2012 |
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Decathlon Spain AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iAdvize | Legacy | iAdvize Conversational Platform | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Decathlon Spain implemented iAdvize Conversational Platform on its public website. Decathlon Spain uses iAdvize Conversational Platform for Chatbots and Conversational AI to support customer service and online commerce.
The iAdvize Conversational Platform implementation leverages core Chatbots and Conversational AI capabilities, including conversational routing, automated bot workflows for first contact resolution, live agent escalation and real time conversational analytics. Configuration focused on agent handoff rules and scripted bot dialogues to triage customer intents and surface product information. This deployment uses iAdvize Conversational Platform to drive these conversational flows.
Operational scope centers on the Decathlon Spain ecommerce site and supports business functions in customer service and online commerce. The platform is embedded in customer facing site pages and aligns with existing support processes to route conversations to digital customer service teams.
Governance and operational ownership are concentrated within digital commerce and customer support teams who manage conversation templates, escalation protocols and performance monitoring. Rollout and configuration work was performed at the website level, with ongoing adjustments to conversational scripts and routing rules managed by internal digital teams.
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Decathlon Spain Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Decathlon Spain implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The deployment consolidated core collaboration capabilities, deploying Gmail, Calendar, Drive, Docs, Sheets, Slides and the Google Admin Console to support email, calendar scheduling, document creation and real time coauthoring across Decathlon Spain. Google Workspace (Formerly Google G-Suite) was configured to enable shared drives, administrative user provisioning, mobile device management features and standard policy controls consistent with Collaboration category functionality.
Usage of Google Workspace is observable in Decathlon España site source, indicating the platform underpins corporate collaboration and externally facing communication channels. Governance appears oriented around centralized account administration through the Google Admin Console, role based access controls and document sharing policies, aligning IT administration, HR and corporate communications with Collaboration workflows. The implementation narrative focuses on platform architecture and functional modules without recorded third party integrators or explicit downstream system integrations in the available source.
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Decathlon Spain eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2023 | 2023 |
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Decathlon Spain SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Warehouse Management | SCM |
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2019 | 2019 |
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Decathlon Spain CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2016 | 2017 |
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Decathlon Spain ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Decathlon Spain PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Operating System (OS) | PaaS |
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2011 | 2012 |
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Decathlon Spain IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2019 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Database Management | IaaS |
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2011 | 2012 |
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Decathlon Spain CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Decathlon Spain
| First Name | Last Name | Title | Function | Department | Phone | |
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Supply Chain Manager | Manager | Supply Chain | |
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Logistics Finance Controller | Director | Finance | |
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Regional Finance Manager | Manager | Finance | |
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Regional Financial Controller | Director | Finance | |
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IT Team Manager | Manager | IT | |
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IT Infraestructure Team Leader | Non Manager | IT | |
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Chief Digital Officer (CDO) | CXO | IT | |
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IT Team lead | Non Manager | IT | |
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Cloud and On-Premise Infrastructure Engineer | Non Manager | IT | |
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Apps Being Evaluated by Decathlon Spain Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Decathlon Spain IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Decathlon Spain digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Decathlon Spain Technographics
Decathlon Spain is a Retail organization based in Spain,
with around 11000 employees and annual revenues of $2.75 billion.
Decathlon Spain operates a diverse technology stack with applications such as
IBM AS/400, iAdvize Conversational Platform and Google Workspace (Formerly Google G-Suite),
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Decathlon Spain has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as IBM, iAdvize and Google.
Decathlon Spain recently adopted applications including
Mirakl Marketplace Platform in 2023, DigitalOcean Droplets in 2021 and Fastly in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Decathlon Spain’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Decathlon Spain’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Decathlon Spain technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.