Design Within Reach
Design Within Reach Technographics
Design Within Reach Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Design Within Reach and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 900 Design Within Reach employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Design Within Reach has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2013, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2016, Oracle Endeca for Analytics and BI in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Design Within Reach is running and its propensity to invest more and deepen its relationship with Oracle , Affirm , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Design Within Reach revenues, which have grown to $130.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Design Within Reach intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Design Within Reach Tech Stack and Enterprise Applications
Design Within Reach ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2013 | 2014 |
In 2013, Design Within Reach implemented Oracle NetSuite ERP as its ERP Financial platform. The deployment supported retail order to cash and logistics processes for the retailer with 900 employees and $130,000,000 in revenue, with documented operational activity in Batavia, Ohio.
Oracle NetSuite ERP was configured to support order processing and transaction record management, and staff process orders directly through Oracle NetSuite ERP while maintaining shipping records. Functional coverage includes order management, financial transaction consolidation consistent with ERP Financial workflows, and automated reporting used for daily, weekly, and monthly reconciliations.
The implementation operates in an integrated environment, exchanging order and fulfillment data with the WMS Manhattan Scale, synchronizing customer and order attributes with Salesforce, and supporting Excel based extracts for ad hoc analysis. Logistics coordinator activity in Batavia demonstrates operational usage for preparing and processing shipping records, verifying shipping document accuracy, handling international shipments to Mexico and Canada, and preparing required carrier paperwork.
Operational governance emphasizes daily administration and assignments of all customer shipments, ownership of shipping documentation accuracy, and a regular reporting cadence to govern fulfillment and customer shipment workflows. These controls position Oracle NetSuite ERP as the authoritative transaction record for order and shipping operations across logistics and customer fulfillment functions.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Tax Management | ERP |
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2015 | 2015 |
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Design Within Reach AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, Design Within Reach deployed Salesforce Chat (formerly Salesforce Live Agent) on its website. Design Within Reach implemented Salesforce Chat as a customer-facing conversational layer within its e-commerce site, using the Chatbots and Conversational AI application to provide real-time agent-assisted chat and web session handling for online shoppers.
The deployment centers on live chat functionality and agent console workflows typical of Chatbots and Conversational AI, including real-time chat routing, visitor session transcripts, and persistent chat presence on product and checkout pages. The implementation is scoped to the companys online retail operations in the United States and touches customer service and e-commerce support functions, providing a direct channel from site visitors to service representatives. Operational governance focused on configuring chat behavior, staffing agent queues, and embedding the Salesforce Chat widget into storefront pages, with session management and transcript capture aligned to standard conversational AI and contact center workflows.
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Design Within Reach Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Oracle | Legacy | Oracle Endeca | Analytics and BI | Analytics and BI | n/a | 2011 | 2011 |
In 2011, Design Within Reach deployed Oracle Endeca on its website. Oracle Endeca is implemented as an Analytics and BI application to support site search, faceted navigation, product discovery, and content indexing across the ecommerce storefront.
The implementation focused on configuring Endeca guided navigation, search relevance tuning, attribute-based indexing, and merchandising controls within the front-end commerce stack. Operational ownership resides with the e-commerce, merchandising, and digital marketing teams who manage taxonomy, search relevancy rules, and content indexing schedules through Oracle Endeca administrative interfaces.
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Design Within Reach Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Design Within Reach Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2011 | 2011 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Document Management | Content Management |
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2020 | 2020 |
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Enterprise Content Management | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2020 | 2020 |
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Design Within Reach eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2021 | 2021 |
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2013 | 2013 |
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eCommerce | eCommerce |
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2016 | 2016 |
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eCommerce | eCommerce |
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2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Product Review Management | eCommerce |
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2019 | 2019 |
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Design Within Reach SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Inventory Management | SCM |
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2013 | 2014 |
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Order Management | SCM |
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2013 | 2014 |
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Warehouse Management | SCM |
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2017 | 2017 |
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Design Within Reach CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Design Within Reach ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Remote Monitoring and Management | ITSM |
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2021 | 2021 |
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Design Within Reach TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Design Within Reach IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2008 | 2008 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Design Within Reach CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Design Within Reach
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Financial Officer | CXO | Finance | |
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CEO | CXO | Finance | |
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Senior Vice President, Operations | VP | Operations | |
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Vice President, Operations | VP | Operations | |
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Chief Human Resources Officer | CXO | HR | |
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Vice President, Marketing and eCommerce | VP | Marketing | |
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Accounting Manager | Manager | Finance | |
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Controller and Director of Finance | Director | Finance | |
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Senior Manager, Accounting | Manager | Finance | |
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General Manager | Director | Operations | |
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Vice President, Operations Lee Newell Vice President, Operations | VP | Operations | |
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Chief Strategy & Technology Officer | C-Level | IT | |
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President and CEO | C-Level | Operations | |
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Apps Being Evaluated by Design Within Reach Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Design Within Reach IT executives and key decision makers. This section highlights Design Within Reach's latest recorded technology evaluations, including Red Hat Ansible Automation for Infrastructure as Code (IaC) on 2026-03-10, Cobra CRM for CRM on 2025-12-02, and Olapic for Marketing Automation on 2024-09-16. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Design Within Reach digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2026-03-10 | Design Within Reach | Evaluated | Red Hat | Red Hat Ansible Automation | Infrastructure as Code (IaC) | IaaS |
| 2025-12-02 | Design Within Reach | Evaluated | Cobra | Cobra CRM | CRM | CRM |
| 2024-09-16 | Design Within Reach | Evaluated | Olapic | Olapic | Marketing Automation | CRM |
FAQ - APPS RUN THE WORLD Design Within Reach Technographics
Design Within Reach is a Retail organization based in United States,
with around 900 employees and annual revenues of $130.0 million.
Design Within Reach operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Salesforce Chat (formerly Salesforce Live Agent) and Oracle Endeca,
covering areas like ERP Financial, Chatbots and Conversational AI and Analytics and BI.
Design Within Reach has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Salesforce.
Design Within Reach recently adopted applications including
DocuSign eSignature in 2021, Dropbox Business in 2021 and LexisNexis ThreatMetrix in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Design Within Reach’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Design Within Reach’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Design Within Reach technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.