Dynatrace
280 Congress Street, 11th Floor,
Boston, 2210, MA,
United States
Boston, 2210, MA,
United States
1 781-530-1000
Professional Services
Dynatrace Technographics
Dynatrace Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dynatrace and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5200 Dynatrace employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dynatrace has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2014, Vacation Tracker for Absence and Leave Management in 2023, Drift AI Chatbot for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dynatrace is running and its propensity to invest more and deepen its relationship with Oracle , SAP , Vacation Tracker or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dynatrace revenues, which have grown to $1.85 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dynatrace intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dynatrace Tech Stack and Enterprise Applications
Dynatrace ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, Dynatrace implemented Oracle NetSuite ERP in an initiative scoped to ERP Financial systems. The deployment centered on a Boomi integration project to connect Salesforce, NetSuite, Concur, Ultimate (HR), iCIMS, Active Directory, FTP, disk repositories and a SQL Server database.
The implementation concentrated on an Order to Cash solution where Oracle NetSuite ERP was configured to manage order management, billing and invoicing workflows that interface with Salesforce for opportunity to order conversion. Design and configuration work included mapping sales objects to financial transactions and orchestrating automated billing processes through Boomi as the integration backbone.
Human resources automation was delivered via a New Hire USA/Global solution that integrated iCIMS with Ultimate (HR) and NetSuite, enabling onboarding data flows across HR and payroll adjacent systems. Integrations also synchronized identity and access records with Active Directory, handled file transfers through FTP and disk endpoints, and exchanged relational data with a SQL Server database, all mediated by the Boomi layer.
Governance and operational readiness measures included centralized integration design ownership and completion of role-specific training such as Salesforce Administration and SpringCM Automation to support ongoing administration and automation. The program impacted Sales, Finance and HR business functions and established an integration-centric architecture for ERP Financial operations using Oracle NetSuite ERP.
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Expense Management | ERP |
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2014 | 2014 |
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Dynatrace HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Vacation Tracker | Legacy | Vacation Tracker | Absence and Leave Management | HCM | n/a | 2023 | 2023 |
In 2023, Dynatrace implemented Vacation Tracker for Absence and Leave Management to automate HR leave and PTO tracking across its United States teams. Vacation Tracker was configured to support employee leave requests, manager approvals, and consolidated team visibility, and it integrated with Slack so employees can request leave and managers can approve directly within their workspace.
Vacation Tracker delivered core PTO tracking and approval workflow capabilities, plus automated notifications and team-level visibility to replace spreadsheet-based coordination. Governance shifted to standardized approval routing and centralized request processing within the application, creating a set and forget leave process for managers and HR administrators and reducing manual coordination across Dynatrace US HR and people operations.
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Core HR | HCM |
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2014 | 2014 |
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Dynatrace AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021 Dynatrace implemented Drift AI Chatbot on its website. The deployment positions Drift AI Chatbot as the companys customer facing conversational layer under the Chatbots and Conversational AI category, providing real time engagement across core web properties.
Configuration centered on conversational playbooks, intent detection, and automated response workflows to handle qualification and service triage. The implementation uses Drift AI Chatbot natural language understanding to drive scripted engagement, automated routing to human agents, and context aware follow ups.
The chatbot is embedded in the public website front end to capture visitor context and form based leads, supporting marketing, sales, and customer support functions. Operational coverage focuses on site level engagement, with content and conversation flows managed by marketing and sales operations teams.
Governance includes centralized content versioning and ongoing tuning of conversation flows, with escalation paths defined for handoff to live agents and standard operating procedures for playbook updates. Dynatrace maintains monitoring and iterative refinement of Drift AI Chatbot conversational effectiveness as part of routine web channel operations.
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Dynatrace Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Dynatrace Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Dynatrace CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2018 | 2018 |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Account Based Marketing | CRM |
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2022 | 2022 |
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Customer Data Platform | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2014 | 2014 |
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Dynatrace ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2017 | 2017 |
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IT Service Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2022 | 2022 |
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Dynatrace SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incentive Compensation Management | SPM |
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2016 | 2016 |
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Dynatrace TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Dynatrace PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management, iPaaS (Integration Platform as a Service) | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2015 | 2015 |
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Dynatrace IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Dynatrace CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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Vulnerability Management | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Dynatrace
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Dynatrace Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Dynatrace IT executives and key decision makers. This section highlights Dynatrace's latest recorded technology evaluations, including Dynatrace APM for Application Performance Management on 2026-03-17, Temenos T24 for Core Banking on 2025-11-18, and Sabre SynXis Central Reservations System for Reservation and Booking Management on 2025-11-10. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Dynatrace digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Dynatrace Technographics
Dynatrace is a Professional Services organization based in United States,
with around 5200 employees and annual revenues of $1.85 billion.
Dynatrace operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Vacation Tracker and Drift AI Chatbot,
covering areas like ERP Financial, Absence and Leave Management and Chatbots and Conversational AI.
Dynatrace has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Vacation Tracker and Drift.
Dynatrace recently adopted applications including
Vacation Tracker in 2023, Zoominfo Platform in 2023 and Horizon3.ai NodeZero Platform in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dynatrace’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dynatrace’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dynatrace technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.