Grombalia, 8012,
Tunisia
El Mazraa Tunisia Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by El Mazraa Tunisia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1400 El Mazraa Tunisia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that El Mazraa Tunisia has purchased the following applications: Google Custom Search for Application, Web and Enterprise Search in 2019, SYMATIQUE Cold Chain for Real-Time Transportation Visibility in 2019, SYMATIQUE Smart CRM for CRM in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems El Mazraa Tunisia is running and its propensity to invest more and deepen its relationship with Google , SYMATIQUE , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing El Mazraa Tunisia revenues, which have grown to $97.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for El Mazraa Tunisia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Custom Search | Application, Web and Enterprise Search | Content Management | n/a | 2019 | 2019 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SYMATIQUE | Legacy | SYMATIQUE Cold Chain | Real-Time Transportation Visibility | SCM | n/a | 2019 | 2019 |
In 2019, El Mazraa Tunisia implemented SYMATIQUE Cold Chain as part of a broader Smart Sales deployment to digitalize order-to-delivery, field sales and warehouse operations in Tunisia. The implementation focused on instrumenting cold-chain workflows across the poultry supply chain, improving traceability and automation of refrigerated handling and delivery processes.
SYMATIQUE Cold Chain was applied to refrigerated storage and fleet monitoring, aligning with Real-Time Transportation Visibility capabilities such as GPS telemetry, temperature monitoring, event alerts and shipment condition tracking, typical of the category. Module usage of SYMATIQUE Cold Chain, also referenced as Renoutet, for refrigerated storage and fleet monitoring is inferred from El Mazraa's cold-chain business and SYMATIQUE product documentation, the vendor testimonial confirms El Mazraa as a Smart Sales customer but does not explicitly name the Renoutet module. The configuration implied telemetry ingestion, condition-based alerts and shipment-level traceability integrated into field sales and warehouse workflows.
Operational scope centered on Tunisia and spanned commercial order-to-delivery teams, field sales agents and warehouse operations within the poultry supply chain. Governance adjustments emphasized digital order capture, automated delivery verification and standardized traceability workflows to support refrigerated handling, with the vendor identified as SYMATIQUE.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SYMATIQUE | Legacy | SYMATIQUE Smart CRM | CRM | CRM | n/a | 2019 | 2019 |
In 2019, El Mazraa Tunisia deployed SYMATIQUE Smart CRM as part of the SYMATIQUE Smart Sales suite to digitize CRM and field sales operations. The project focused on automating order capture, delivery tracking and recovery workflows to support the manufacturer s commercial and distribution functions in Tunisia.
The implementation configured the Smart CRM and force of sale module within the Smart Sales suite to provide electronic order entry, field sales workflow orchestration, delivery status logging and recovery task management. Functional configuration emphasized mobile field sales capabilities and automated order capture to improve traceability across order to delivery processes, consistent with CRM category best practices.
Operational coverage included commercial sales teams and distribution and logistics operations, with rollout activities targeting process standardization for order to cash execution and user adoption among sales and delivery staff. The deployment is described as improving traceability and operational efficiency, aligning SYMATIQUE Smart CRM capabilities with El Mazraa Tunisia s sales, distribution and collections functions.
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CRM | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2023 | 2023 |
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