North Canton, 44720, OH,
United States
Fannie May Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Fannie May and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Fannie May employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fannie May has purchased the following applications: Microsoft 365 for Collaboration in 2018, SAP Upscale Commerce for eCommerce in 2021, Freestyle Multichannel Order Management (M.O.M. 11) for Order Management in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fannie May is running and its propensity to invest more and deepen its relationship with Microsoft , SAP , Freestyle Solutions or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fannie May revenues, which have grown to $65.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fannie May intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Upscale Commerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Fannie May implemented SAP Upscale Commerce on its public website, deploying the SAP Upscale Commerce platform as the primary eCommerce engine for its direct to consumer retail presence. The deployment is explicitly focused on eCommerce functionality and is used to drive the company storefront on fanniemay.com.
The implementation leverages SAP Upscale Commerce storefront capabilities, product catalog and merchandising workflows, checkout and order orchestration, and embedded content management for promotional merchandising and customer experience. Configuration and operational use center on standard eCommerce modules for catalog management, pricing, promotions, and customer facing storefront experiences consistent with the SAP Upscale Commerce application model.
Operational scope encompasses Fannie May digital commerce, merchandising, marketing, and eCommerce operations, with the SAP Upscale Commerce instance hosted as the live site commerce layer. Governance and ongoing administration are aligned to digital commerce and marketing teams, providing a unified platform for online assortment, merchandising, and customer experience management.
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freestyle Solutions | Legacy | Freestyle Multichannel Order Management (M.O.M. 11) | Order Management | SCM | n/a | 2014 | 2014 |
In 2014, Fannie May implemented Freestyle Multichannel Order Management (M.O.M. 11) to centralize internet order processing and orchestration for its confectionery operations. The deployment targeted Order Management capabilities to organize, update, and review internet orders and establish a single operational locus for multichannel order workflows at the Maple Heights, OH site.
The implementation encompassed order capture and order database stewardship, with explicit day to day activities including maintenance of the Multichannel Order Management system, upkeep of order databases and spreadsheets for organization and verification, and routine updates to vendor account records for accuracy. Functional workstreams aligned to order validation, vendor account management, and multichannel fulfillment coordination, reflecting typical Order Management modules such as order lifecycle tracking, data reconciliation, and status reporting.
Operationally, the initiative included sustained communications with supporting vendors and consistent reporting to upper level management to support governance and decision making. Freestyle Multichannel Order Management (M.O.M. 11) served as the system of record for internet orders and vendor account interfaces, with operational coverage centered on e-commerce order operations and vendor relationship workflows.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Loyalty | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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