Fired Earth
Twyford Mill, Oxford Rd, Adderbury,
Banbury, OX17 3SX,
United Kingdom
Banbury, OX17 3SX,
United Kingdom
44 12 9581-4399
Retail
Fired Earth Technographics
Fired Earth Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fired Earth and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 140 Fired Earth employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fired Earth has purchased the following applications: Visa Authorize.Net for Payment Processing in 2020, Kerridge k8 ERP for Distribution ERP in 2015, Zendesk Chat for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fired Earth is running and its propensity to invest more and deepen its relationship with Visa , PayPal , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fired Earth revenues, which have grown to $18.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fired Earth intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fired Earth Tech Stack and Enterprise Applications
Fired Earth ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Visa | Legacy | Visa Authorize.Net | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, Fired Earth implemented Visa Authorize.Net as its Payment Processing solution on its e-commerce website. The deployment uses Visa Authorize.Net as the payment gateway for checkout-level transaction authorization, tokenization of card credentials, and gateway routing to the merchant acquiring network. Visa Authorize.Net is embedded in the site payment flow to capture card payments and return authorization responses during online checkout.
Integration centers on the website checkout and the payment processing layer, with Visa Authorize.Net handling authorization and settlement handoffs as part of the order-to-cash sequence. Operational coverage touches retail e-commerce, fulfillment-facing order processing, and finance functions for payment reconciliation and dispute handling. Governance for the implementation aligns with standard Payment Processing operational controls, including tokenization and gateway-level fraud controls, and integrates into existing finance and payment operations workflows.
|
|
|
|
|
Payment Processing | ERP |
|
2020 | 2020 |
|
|
|
|
|
Payment Processing | ERP |
|
2022 | 2022 |
|
Fired Earth ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kerridge Commercial Systems Limited | Legacy | Kerridge k8 ERP | Distribution ERP | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015, Fired Earth implemented Kerridge k8 ERP as its central business system, choosing Kerridge k8 ERP to serve as the operational backbone for the company. The deployment targeted core retail and wholesale commerce needs, a Selection described by the Operations Director Samantha Blythe as easy to work with and receiving the thumbs up from the whole team, an endorsement cited as crucial to adoption.
The implementation centralized typical Distribution ERP capabilities, with configuration focused on inventory control, order management, purchasing workflows, warehouse stock handling, and integrated financial accounting processes. Kerridge k8 ERP was configured to standardize order to cash and replenishment workflows, and to provide a single source of transactional data across sales, procurement, and finance functions, reflecting Distribution ERP functional patterns.
Rollout emphasized company wide adoption across operations, sales, warehouse, and finance teams, accompanied by procedural alignment to the new system as the backbone of day to day operations. Governance centered on process ownership in operations, with leadership endorsement driving user acceptance and ongoing support, positioning Kerridge k8 ERP as the primary system of record for Fired Earth.
|
Fired Earth AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Fired Earth implemented Zendesk Chat on its website. Fired Earth, a United Kingdom retail business with approximately 140 employees and 18000000 in revenue, deployed Zendesk Chat to provide on-site conversational support as part of its Chatbots and Conversational AI capability.
The implementation centered on a web chat widget embedded across the e-commerce site, using Zendesk Chat as the customer-facing conversational layer. Configuration work included real-time live chat handling, proactive greetings and triggers, chat routing to agent queues, and transcript capture to preserve conversation history, reflecting standard Chatbots and Conversational AI functional workflows.
Operational scope focused on customer service interactions on firedearth.com, supporting front-line support and pre-sales inquiries through the embedded chat channel. Governance and operational control emphasized templated response workflows, message routing rules, and chat session logging to align agent handling with existing customer support processes.
|
Fired Earth Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Collaboration | Collaboration |
|
2015 | 2015 |
|
|
|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
|
Fired Earth eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce Fraud Protection | eCommerce |
|
2020 | 2020 |
|
|
|
|
|
eCommerce | eCommerce |
|
2022 | 2022 |
|
|
|
|
|
eCommerce | eCommerce |
|
2020 | 2020 |
|
Fired Earth CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Engagement | CRM |
|
2020 | 2020 |
|
|
|
|
|
Customer Experience | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Support | CRM |
|
2018 | 2018 |
|
|
|
|
|
Customer Support | CRM |
|
2020 | 2020 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2022 | 2022 |
|
Fired Earth IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Fired Earth
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
IT Manager | Manager | IT | |
|
|
|
Director Of Finance, Systems | Director | Finance | |
|
|
|
Assistant Management Accountant | Manager | Finance | |
|
|
|
Operations Manager | Manager | Operations | |
|
|
|
Managing Director | CXO | Operations | |
|
Apps Being Evaluated by Fired Earth Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Fired Earth IT executives and key decision makers. This section highlights Fired Earth's latest recorded technology evaluations, including Kerridge k8 ERP for Distribution ERP on 2025-11-29. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Fired Earth digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-11-29 | Fired Earth | Evaluated | Kerridge Commercial Systems Limited | Kerridge k8 ERP | Distribution ERP | ERP Services and Operations |
FAQ - APPS RUN THE WORLD Fired Earth Technographics
Fired Earth is a Retail organization based in United Kingdom,
with around 140 employees and annual revenues of $18.0 million.
Fired Earth operates a diverse technology stack with applications such as
Visa Authorize.Net, Kerridge k8 ERP and Zendesk Chat,
covering areas like Payment Processing, Distribution ERP and Chatbots and Conversational AI.
Fired Earth has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Visa, Kerridge Commercial Systems Limited and Zendesk.
Fired Earth recently adopted applications including
Google Pay in 2022, Slack Connect in 2022 and Adobe Commerce (ex Magento) in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Fired Earth’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Fired Earth’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Fired Earth technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.