Focus Brands
5620 Glenridge Dr. NE,
Atlanta, 30342, GA,
United States
Atlanta, 30342, GA,
United States
1 404-255-3250
Consumer Packaged Goods
Focus Brands Technographics
Focus Brands Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Focus Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 Focus Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Focus Brands has purchased the following applications: Microsoft Dynamics AX for ERP Financial in 2014, UKG Great Place to Work Emprising for Employee Experience, Employee Engagement in 2023, Cisco Webex Meetings for Audio Video and Web Conferencing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Focus Brands is running and its propensity to invest more and deepen its relationship with Microsoft , UKG , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Focus Brands revenues, which have grown to $1.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Focus Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Focus Brands Tech Stack and Enterprise Applications
Focus Brands ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics AX | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, Focus Brands implemented Microsoft Dynamics AX 2012 R3 as its ERP Financial system. A lead business analyst drove requirements, process mapping, and system configuration activities, providing support through knowledge of business processes and Microsoft Dynamics AX functionality. The engagement centered on establishing core financial controls and transactional workflows in Microsoft Dynamics AX to support finance and accounting operations.
Implementation work focused on configuring core ERP Financial capabilities such as general ledger, accounts payable, accounts receivable, fixed assets and financial reporting, aligned to the corporate chart of accounts and month end processes. Activities included detailed requirements definition, gap analysis, system configuration, functional testing and knowledge transfer to finance teams, with governance defined around change control and role based access to financial modules. The lead analyst role emphasized translating business process requirements into Dynamics AX configurations and supporting user acceptance testing and post go live stabilization.
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Focus Brands HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UKG | Legacy | UKG Great Place to Work Emprising | Employee Experience, Employee Engagement | HCM | n/a | 2023 | 2024 |
In 2023, Focus Brands implemented UKG Great Place to Work Emprising. Focus Brands is using UKG Great Place to Work Emprising on their website to surface employer brand recognition and to expose engagement signals externally while supporting internal engagement workflows. The deployment is positioned within the Employee Experience,Employee Engagement category and is visible from the corporate site.
Configuration of UKG Great Place to Work Emprising focused on standard Emprising capabilities, including survey administration, pulse engagement surveys, engagement analytics dashboards, and reporting workflows for HR stakeholders. Emprising outputs are embedded on the public site to publish recognition and summarized survey findings, while internal dashboards enable People Ops to manage cadence and response analysis. The implementation emphasizes survey orchestration, response lifecycle management, and analytics-driven feedback loops.
Operational ownership is centered in HR and talent management, with governance oriented around survey cadence, data stewardship, and communications workflows across corporate functions. The rollout targeted company-wide engagement programs for Focus Brands employees and aligned Emprising with routine People Ops processes for feedback collection and perception tracking. UKG Great Place to Work Emprising is restated to clarify the application in use and its role in Focus Brands employee experience efforts.
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Focus Brands Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Focus Brands deployed Cisco Webex Meetings. Cisco Webex Meetings is used on the Focus Brands website and forms part of the company Audio Video and Web Conferencing capability to support both external customer facing sessions and internal collaboration.
The implementation configured core Cisco Webex Meetings capabilities including scheduled and ad hoc meeting orchestration, HD video and audio bridging, screen and content sharing, meeting recording and playback, and host controls for participant management. Cisco Webex Meetings was provisioned to enable guest access from the public website and to support secure virtual sessions without exposing backend systems.
Operational coverage spans corporate communications and cross functional collaboration, with the website embedded instance enabling customer meetings, vendor calls, and centralized executive briefings alongside day to day team collaboration. System use is described at the website level and serves as a front end for externally initiated conferencing as well as internally scheduled meetings.
Governance was implemented through IT managed provisioning and meeting policy configuration, focusing on access controls, participant authentication options, and administrative controls for meeting moderation and recording retention. Cisco Webex Meetings provides the administrative console and configuration surface used by Focus Brands IT to enforce conferencing policies and manage operational use across business functions.
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Focus Brands Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2022 | 2022 |
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Focus Brands ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2021 | 2021 |
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Focus Brands PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Quality Management | PLM and Engineering |
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2022 | 2022 |
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Focus Brands Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Sourcing | Procurement |
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2014 | 2014 |
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Focus Brands TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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Focus Brands PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
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Focus Brands IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Focus Brands CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Focus Brands
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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CFO | CXO | Finance | |
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COO | CXO | Finance | |
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Apps Being Evaluated by Focus Brands Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Focus Brands IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Focus Brands digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Focus Brands Technographics
Focus Brands is a Consumer Packaged Goods organization based in United States,
with around 1200 employees and annual revenues of $1.20 billion.
Focus Brands operates a diverse technology stack with applications such as
Microsoft Dynamics AX, UKG Great Place to Work Emprising and Cisco Webex Meetings,
covering areas like ERP Financial, Employee Experience, Employee Engagement and Audio Video and Web Conferencing.
Focus Brands has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, UKG and Cisco Systems.
Focus Brands recently adopted applications including
UKG Great Place to Work Emprising in 2023, Onspring GRC in 2023 and DocuSign eSignature in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Focus Brands’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Focus Brands’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Focus Brands technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.