General Optica
City Parc - Edificio Amsterdam, Ctra. de l'Hospitalet 147, Cornellà de Llobregat,
Barcelona, 8940,
Spain
Barcelona, 8940,
Spain
34 933 03 79 70
Retail
General Optica Technographics
General Optica Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by General Optica and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1870 General Optica employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that General Optica has purchased the following applications: SAP Business Suite for ERP Financial in 2010, tt Knowledge Force for Digital Adoption in 2015, Adobe Commerce (ex Magento) for eCommerce in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems General Optica is running and its propensity to invest more and deepen its relationship with SAP , tts , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing General Optica revenues, which have grown to $223.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for General Optica intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
General Optica Tech Stack and Enterprise Applications
General Optica ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business Suite | ERP Financial | ERP | n/a | 2010 | 2010 |
In 2010, General Optica implemented SAP Business Suite, deploying an ERP Financial platform to support critical organizational processes and to underpin a new Point of Sale rollout across its retail chain. The SAP Business Suite implementation was positioned as the management tool for core areas of the business and to act as the cornerstone of sales and store management during the rollout of the new POS system.
The implementation covered functional modules for purchasing, product and customer marketing, logistics production and control, and finance, with SAP Business Suite configured to manage product configurations and the end to end sales process. The new Point of Sale system was developed to manage the full range of products and configurations, and to orchestrate replenishment and store level logistics tied to SAP master data.
Architecturally the project established SAP Business Suite as the central management platform integrated with the new POS layer, and it included the implementation of coexistence interfaces to operate during the period when the new system and the old system ran in parallel. Reporting and analytical capability was provided using the SAP NetWeaver Business Warehouse component, delivering sales analysis by product, customer, and store, and supporting operational queries across the estate.
Operational scope covered the companys 210 owned establishments and 38 franchises and provided the processes necessary to manage the organizations five million customers. Governance emphasis in the rollout centered on using the POS as the operational anchor for sales and management workflows while SAP Business Suite handled purchasing, logistics, marketing related customer data, and finance functions.
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General Optica HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| tts | Legacy | tt Knowledge Force | Digital Adoption | HCM | n/a | 2015 | 2015 |
In 2015, General Optica implemented tt Knowledge Force as a Digital Adoption solution to support learning and development and to operationalize standardized training across its retail estate. The rollout began with training all end users at the company headquarters and employees from the first three branches, covering roughly 200 people, before moving to a train the trainer model that certified 32 training leaders to scale instruction across 235 branches and then to the remaining approximately 1,600 branch employees.
The implementation of tt Knowledge Force included creation of user manuals and interactive e learning modules, translation of generated content into other languages, and structuring of training content into role adapted courses. Content was organized in a tree structure and published on an internet portal, enabling direct access from end users workstations, while course design emphasized role based learning paths and modular course composition.
Operational integration delivered context sensitive online help directly within the SAP environment, enabling employees to access procedural guidance from the transactional systems they use. The deployment therefore combined a web published knowledge portal with in application help integration, covering HQ functions, branch staff, and frontline retail operations.
Governance and rollout followed a staged, trainer led approach, with centrally determined interactive training manual structure and locally executed training waves led by certified training leaders. Course publishing, translation workflows, and role mapping were used to control content versions and to align learning pathways with business roles and responsibilities.
The stated outcomes from the tt Knowledge Force deployment included a significant reduction in time required for courseware creation and employee training, a reduced need for the number of trainers, and lower travel expenses for trainers. General Optica leveraged tt Knowledge Force to centralize Digital Adoption assets and to scale consistent training across its retail network.
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General Optica eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Commerce (ex Magento) | eCommerce | eCommerce | n/a | 2017 | 2017 |
In 2017, General Optica implemented Adobe Commerce (ex Magento) as the customer-facing platform for its website. Adobe Commerce (ex Magento) serves as the primary eCommerce application supporting online product catalog and storefront operations for the retailer.
Configuration focused on core Adobe Commerce modules, including product catalog management, pricing and promotions engine, shopping cart and checkout flows, customer account management, and content management for product and category pages. The implementation emphasized administrative and merchandising capabilities for SKU-level cataloging, category hierarchies, SEO-oriented content, and promotional rule authoring consistent with eCommerce platform practices.
Operational ownership rested with the web commerce and merchandising teams, with the platform embedded into the General Optica website to support online sales and customer interactions. Governance concentrated on catalog editorial workflows, release cadence for storefront changes, and role-based access control within the Adobe Commerce administration console to align marketing, merchandising, and customer service functions.
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General Optica ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2018 | 2018 |
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General Optica IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Content Delivery Network | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at General Optica
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
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Director of Ecommerce and Digital Transformation | Director | IT | |
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IT Project Manager | Manager | IT | |
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Ecommerce Logistics Manager | Manager | Supply Chain | |
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Ecommerce Manager | Manager | Finance | |
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Apps Being Evaluated by General Optica Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from General Optica IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the General Optica digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD General Optica Technographics
General Optica is a Retail organization based in Spain,
with around 1870 employees and annual revenues of $223.0 million.
General Optica operates a diverse technology stack with applications such as
SAP Business Suite, tt Knowledge Force and Adobe Commerce (ex Magento),
covering areas like ERP Financial, Digital Adoption and eCommerce.
General Optica has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, tts and Adobe Systems.
General Optica recently adopted applications including
New Relic APM in 2018, Adobe Commerce (ex Magento) in 2017 and Cloudflare CDN in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of General Optica’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates General Optica’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete General Optica technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.