Armani Group
Via Alessandro Manzoni, 31,
Milano, 20121,
Italy
Milano, 20121,
Italy
39 02 6231-2600
Manufacturing
Armani Group Technographics
Armani Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Armani Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7309 Armani Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Armani Group has purchased the following applications: SAP Concur Expense for Expense Management in 2017, Aproove Work Management for Business Process Management in 2020, Hotjar for Customer Experience in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Armani Group is running and its propensity to invest more and deepen its relationship with SAP , Aproove , XY Retail or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Armani Group revenues, which have grown to $5.90 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Armani Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Armani Group Tech Stack and Enterprise Applications
Armani Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Expense | Expense Management | ERP | n/a | 2017 | 2017 |
In 2017 Armani Group implemented SAP Concur Expense for Expense Management. The initiative introduced a centrally administered, cloud-hosted expense report management capability to provide global coverage and to fill a missing-country deployment gap.
The SAP Concur Expense implementation focused on core expense management capabilities including centralized expense report creation and submission, configurable approval workflows, policy configuration and localization, receipt capture and mobile submission, and administrative controls for global and country-level settings. SAP Concur Expense was configured for country-specific tax and per-diem rules and for centralized policy enforcement across corporate and local payroll boundaries.
Operational ownership sat with Human Resources in close collaboration with IT, and the platform was managed alongside other corporate systems such as SAP SuccessFactors and the company Intranet. The deployment covered global employee populations and country offices that previously lacked Concur coverage, with administration responsibilities scoped for ongoing global expense report management.
Rollout governance included needs analysis with the Human Resources department, collaboration with IT for pre-release testing and production release, targeted user training including Microsoft Teams based sessions, and ongoing user assistance and administration of the global expense report management system. The program emphasized structured training, staged testing and production cutover to bring the missing country onto SAP Concur Expense and to centralize expense administration.
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Armani Group ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aproove | Legacy | Aproove Work Management | Business Process Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Armani Group implemented Aproove Work Management as a centralized platform to support coordinated review and approval workflows. Armani Group is an Italy-based manufacturing company with 7309 employees and reported revenue of 5900000000, and the deployment aligned with enterprise use cases associated with the Work Management category.
The Aproove Work Management implementation focused on core work management capabilities, including workflow orchestration, web-based proofing, version control, role-based approval routing, task assignment, and audit trail logging. Configuration included template-driven approval flows and automated notification mechanisms to standardize review cycles and reduce manual handoffs across content lifecycles.
Operational coverage emphasized cross-functional creative and marketing content workflows alongside product-facing review processes, with governance centered on formal approval routing and auditability to enforce internal review standards. Aproove lists Armani Group as a customer on its website, confirming the vendor relationship and public customer attribution for this Work Management deployment.
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Retail Management | ERP Services and Operations |
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2024 | 2025 |
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Armani Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2016 | 2016 |
In 2016, Armani Group implemented Hotjar on its public Armani.com website as a Customer Experience solution to capture on-site user behavior. The deployment used the Hotjar client-side instrumentation model, embedding the Hotjar script across site templates to record page-level interactions including clicks, scroll depth, and form activity, positioning Hotjar as a behavioral analytics layer for the site.
Implementation configured core Hotjar capabilities such as heatmaps, session recordings, conversion funnels, and on-page feedback widgets and surveys to support product, UX, and marketing teams. Operational governance included site-level data capture and privacy settings, sampling controls, and role-based access to manage session playback and feedback artifacts, while Armani Group used Hotjar for web behavioral instrumentation and experiential analytics on the Armani.com property.
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Armani Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2016 | 2016 |
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Armani Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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Armani Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2010 | 2010 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Armani Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Armani Group
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Armani Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Armani Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Armani Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Armani Group Technographics
Armani Group is a Manufacturing organization based in Italy,
with around 7309 employees and annual revenues of $5.90 billion.
Armani Group operates a diverse technology stack with applications such as
SAP Concur Expense, Aproove Work Management and Hotjar,
covering areas like Expense Management, Business Process Management and Customer Experience.
Armani Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Aproove and Contentsquare.
Armani Group recently adopted applications including
XY Retail Platform in 2024, Salesforce Sales Cloud in 2021 and Amazon EC2 in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Armani Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Armani Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Armani Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.