Go2Africa
12A Portswood Road V&A Waterfront,
Cape Town, 8001,
South Africa
Cape Town, 8001,
South Africa
27 21-481-4900
Professional Services
Go2Africa Technographics
Go2Africa Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Go2Africa and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Go2Africa employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Go2Africa has purchased the following applications: Atlassian Confluence for Collaboration in 2022, Feefo Surveys for Customer Experience in 2017, New Relic APM for Application Performance Management in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Go2Africa is running and its propensity to invest more and deepen its relationship with Atlassian , Microsoft , Feefo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Go2Africa revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Go2Africa intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Go2Africa Tech Stack and Enterprise Applications
Go2Africa Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Confluence | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Go2Africa implemented Atlassian Confluence as a centralized Collaboration platform to consolidate team documentation and knowledge across the 50 person professional services firm. Atlassian Confluence is positioned as the primary wiki and document repository to support knowledge management, project documentation, and operational procedures.
Configuration emphasized space-level organization and page templates, with structured spaces for client proposals, project delivery, and internal standard operating procedures. The implementation used Confluence templates, page permissions, and macro-driven content blocks to standardize documentation, automate repeatable page structures, and accelerate authoring across teams.
The Confluence deployment coexists with Salesforce Pardot, which Go2Africa uses on their website, providing a separation between marketing automation and internal collaboration. Integrations are limited to documented coexistence with the marketing stack, while Confluence serves internal content needs for sales enablement, delivery teams, and operations.
Governance focused on content ownership, space administration, and publishing workflows, with designated space owners and permission sets to control edit and view rights. Go2Africa Atlassian Confluence Collaboration supports knowledge management and operational documentation across the organization, enabling consistent content governance and cross-team access control.
|
|
|
|
|
Collaboration | Collaboration |
|
2015 | 2015 |
|
Go2Africa CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Feefo | Legacy | Feefo Surveys | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017, Go2Africa deployed Feefo Surveys on its public website. Feefo Surveys is a Customer Experience application implemented to capture on-site customer feedback and collect verified reviews from travelers interacting with Go2Africa content and booking flows.
The implementation uses the Feefo Surveys front-end survey widget embedded across key site pages, with survey templates and event-triggered invitations configured in the Feefo Surveys console. Feedback and review submissions are routed to the Feefo Surveys platform for storage, moderation, and reporting, enabling review display modules to surface customer ratings on product and destination pages and a reporting module to aggregate sentiment and response data.
Operational ownership rests with customer-facing functions, notably marketing and customer service, who access the Feefo Surveys admin console for moderation, response workflow handling, and report extraction. The deployment scope is focused on the Go2Africa website, aligning Customer Experience capture with web booking and content engagement touchpoints and establishing an administrative governance model for survey configuration and review management.
|
|
|
|
|
Customer Experience | CRM |
|
2018 | 2018 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Donor and Fundraising Management | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Automation | CRM |
|
2015 | 2015 |
|
|
|
|
|
Partner Relationship Management | CRM |
|
2021 | 2021 |
|
Go2Africa ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2012 | 2012 |
In 2012, Go2Africa implemented New Relic APM to monitor its public website and the production web application. New Relic APM is used for Application Performance Management to provide transaction tracing, error analytics, and real user visibility typical of APM deployments, and the New Relic APM instance surfaces application level performance signals from the site.
The deployment focused on lightweight agent instrumentation of the website application tier and centralized dashboards configured for operations and product stakeholders, with alerting set up to support incident detection and triage. Operational scope is the Go2Africa public website and associated web services, supporting web operations and customer facing digital teams, and governance centered on monitoring workflows and incident management processes.
|
|
|
|
|
Application Performance Management | ITSM |
|
2016 | 2016 |
|
Go2Africa PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2018 | 2018 |
|
|
|
|
|
Transactional Email | PaaS |
|
2018 | 2018 |
|
Go2Africa IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2014 | 2014 |
|
Go2Africa CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2019 | 2019 |
|
IT Decision Makers and Key Stakeholders at Go2Africa
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Go2Africa Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Go2Africa IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Go2Africa digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Go2Africa Technographics
Go2Africa is a Professional Services organization based in South Africa,
with around 50 employees and annual revenues of $5.0 million.
Go2Africa operates a diverse technology stack with applications such as
Atlassian Confluence, Feefo Surveys and New Relic APM,
covering areas like Collaboration, Customer Experience and Application Performance Management.
Go2Africa has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Atlassian, Feefo and New Relic.
Go2Africa recently adopted applications including
Atlassian Confluence in 2022, DonorBox Platform in 2022 and Microsoft Clarity in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Go2Africa’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Go2Africa’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Go2Africa technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.