Great Lakes Wine and Spirit
373 Victor Street,
Highland Park, 48203, MI,
United States
Highland Park, 48203, MI,
United States
1 313-453-2200
Consumer Packaged Goods
Great Lakes Wine and Spirit Technographics
Great Lakes Wine and Spirit Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Great Lakes Wine and Spirit and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Great Lakes Wine and Spirit employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Great Lakes Wine and Spirit has purchased the following applications: JobMatch ApplicantPro for Applicant Tracking System in 2018, Microsoft 365 for Collaboration in 2017, Hotjar for Customer Experience in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Great Lakes Wine and Spirit is running and its propensity to invest more and deepen its relationship with JobMatch , UKG , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Great Lakes Wine and Spirit revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Great Lakes Wine and Spirit intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Great Lakes Wine and Spirit Tech Stack and Enterprise Applications
Great Lakes Wine and Spirit HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| JobMatch | Legacy | JobMatch ApplicantPro | Applicant Tracking System | HCM | n/a | 2018 | 2018 |
In 2018, Great Lakes Wine and Spirit implemented JobMatch ApplicantPro, an Applicant Tracking System. JobMatch ApplicantPro is embedded on the company website to capture external applicants and to power the public career site for candidate intake and application submission.
The implementation centers on standard Applicant Tracking System capabilities, including job requisition management, candidate tracking, resume parsing, interview scheduling, offer management, and configurable reporting. JobMatch ApplicantPro was configured to support configurable workflows and role based permissions to align recruiting steps with company hiring practices.
Integration work focused on the corporate career portal and on automating candidate intake from the website, with the ATS driving job posting workflows and email notifications to applicants and hiring teams. The deployment serves Great Lakes Wine and Spirit’s HR and talent acquisition function, supporting sourcing and selection activities across its US operations.
Governance was established within HR to centralize requisition approvals, hiring manager collaboration, and pipeline governance, with workflow rules and compliance reporting configured to support recruiter to hiring manager handoffs. Operational configuration emphasizes audit trails, configurable approval routing, and retention of candidate records within JobMatch ApplicantPro to standardize recruiting operations.
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Workforce Management | HCM |
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2016 | 2016 |
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Great Lakes Wine and Spirit Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017 Great Lakes Wine and Spirit implemented Microsoft 365 to standardize Collaboration across its United States operations. The deployment established Microsoft 365 as the primary collaboration platform for the 800 employee consumer packaged goods company.
The implementation encompassed core Microsoft 365 productivity modules, including Exchange Online for email, SharePoint Online for document management, OneDrive for personal file storage, Microsoft Teams for chat and meetings, and Office desktop and web apps for authoring. Configuration work focused on tenant provisioning, license assignment, and baseline security and compliance settings native to Microsoft 365.
The company website lists Microsoft 365 usage, indicating Microsoft 365 assets are surfaced on the public site alongside internal collaboration capabilities. Operational coverage emphasizes cross functional collaboration for sales, marketing and operations, with workflows centered on document sharing, team channels, email routing and meeting coordination.
Governance was structured around tenant level administration and centralized identity management through Azure Active Directory, implementing role based access controls and external sharing policies to manage user provisioning and content access. The rollout prioritized consistent collaboration policies and centralized administration to enforce file governance and standard communication practices across the organization.
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Great Lakes Wine and Spirit CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2015 | 2015 |
In 2015, Great Lakes Wine and Spirit deployed Hotjar on its public website. The Hotjar implementation serves as a Customer Experience solution to capture visitor behavior and to inform ecommerce, marketing, and user experience decisions.
The deployment is implemented via the Hotjar client script embedded in site templates and header sections to enable session recordings, heatmaps, click and scroll behavior mapping, funnel observation, and onsite feedback polls, reflecting common Customer Experience capabilities. Configuration emphasized front end instrumentation and event capture, with sampling and recording settings tuned for page-level analysis rather than server side processing.
Operational ownership is centered in digital marketing and UX functions, with Hotjar data applied across the companys consumer facing website for conversion analysis and UX iteration. Governance includes consent configuration and data capture controls at the site level, and outputs from Hotjar are incorporated into existing analytics and prioritization workflows for product and merchandising teams.
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Great Lakes Wine and Spirit IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Great Lakes Wine and Spirit CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Great Lakes Wine and Spirit
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Apps Being Evaluated by Great Lakes Wine and Spirit Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Great Lakes Wine and Spirit IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Great Lakes Wine and Spirit digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Great Lakes Wine and Spirit Technographics
Great Lakes Wine and Spirit is a Consumer Packaged Goods organization based in United States,
with around 800 employees and annual revenues of $70.0 million.
Great Lakes Wine and Spirit operates a diverse technology stack with applications such as
JobMatch ApplicantPro, Microsoft 365 and Hotjar,
covering areas like Applicant Tracking System, Collaboration and Customer Experience.
Great Lakes Wine and Spirit has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as JobMatch, Microsoft and Contentsquare.
Great Lakes Wine and Spirit recently adopted applications including
Okta Identity Cloud in 2021, JobMatch ApplicantPro in 2018 and Microsoft 365 in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Great Lakes Wine and Spirit’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Great Lakes Wine and Spirit’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Great Lakes Wine and Spirit technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.