Greggs
Greggs House, Quorum Business Park,
Newcastle upon Tyne, NE12 8BU,
United Kingdom
Newcastle upon Tyne, NE12 8BU,
United Kingdom
44 80 8147-3447
Consumer Packaged Goods
Greggs Technographics
Greggs Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Greggs and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 28493 Greggs employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Greggs has purchased the following applications: SAP S/4 HANA for ERP Financial in 2017, TribePad ATS for Applicant Tracking System in 2022, SAP Commerce Cloud (ex Hybris) for eCommerce in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Greggs is running and its propensity to invest more and deepen its relationship with SAP , TribePad , Aptean or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Greggs revenues, which have grown to $1.93 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Greggs intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Greggs Tech Stack and Enterprise Applications
Greggs ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP Business Suite on HANA | SAP S/4 HANA | ERP Financial | ERP | n/a | 2017 | 2017 |
In 2017 Greggs implemented SAP S/4 HANA as a central element of a reported £25m change programme covering 1,500 retail outlets under the five year Sunrise transformation. The work followed prior use of SAP Business Suite on HANA since 2014 and positioned SAP S/4 HANA as the core ERP platform in Greggs ERP Financial landscape to support both manufacturing and high street retail operations.
The implementation encompassed SAP S/4 HANA for core financials and transactional ERP, with complementary deployments of SAP Ariba for procurement source to contract and SAP SuccessFactors as a cloud based learning management system. These applications were configured to centralise and consolidate business processes across finance, procurement, HR learning and supply chain operations, reflecting standard ERP Financial workflows for order to cash, procure to pay and workforce learning management.
Architecturally the programme combined an in house S/4 HANA ERP footprint with cloud SaaS components, integrating SAP Ariba and SAP SuccessFactors to create a more unified application landscape. Greggs engaged Keytree as the systems integrator to assist with supply chain, production and warehousing improvements, and the integration work was reported to enable management of approximately 4,500 suppliers across the estate.
Operational rollout and governance were executed at retail scale, with a 70 strong IT team managing a phased shop conversion programme that converted 1,500 shops at a reported rate of 100 shops a week. Training governance used SAP SuccessFactors to deliver learning to 16,000 staff, supporting the operational transition across retail outlets, manufacturing sites, warehousing, procurement and HR functions.
The combination of SAP S/4 HANA, SAP Ariba and SAP SuccessFactors was reported to be aimed at centralising Greggs business operations and improving responsiveness to customer demand as part of the Sunrise programme, with explicit programme scale including the £25m budget, 1,500 shop conversions and the quantified training roll out.
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Greggs HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TribePad | Legacy | TribePad ATS | Applicant Tracking System | HCM | n/a | 2022 | 2022 |
In 2022, Greggs implemented TribePad ATS, an Applicant Tracking System, on their website. The implementation centralized candidate intake through the corporate careers portal and provided a single channel for external applications to reach recruitment teams.
TribePad ATS was configured with standard Applicant Tracking System capabilities, including job posting and vacancy templates, structured application forms, candidate profile and pipeline management, status workflows, and automated applicant communications. Configuration focused on vacancy lifecycle controls, role based access for recruiters and hiring managers, and configurable screening fields to align with Greggs recruitment workflows.
The deployment targeted application ingestion from the public website into TribePad ATS to establish a standardized recruitment intake and tracking mechanism for HR and talent acquisition. Governance work included defining approval workflows and user role permissions to support consistent vacancy publication and applicant screening across the organization in the United Kingdom.
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Core HR | HCM |
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2017 | 2017 |
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Greggs eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Commerce Cloud (ex Hybris) | eCommerce | eCommerce | n/a | 2018 | 2019 |
In 2018, Greggs implemented SAP Commerce Cloud (ex Hybris) as its eCommerce platform. The deployment followed an As-Is To-Be and gap analysis that identified insufficient customer experience insight and inconsistent cross-channel pricing, and it was scoped to unify customer journeys across online and in-store channels. The analysis was motivated by a broader business requirement to increase customer retention and loyalty, increase sales, reduce marketing costs, and increase revenue after the company recorded a £13.7m pre-tax loss and a substantial sales decline in 2020.
SAP Commerce Cloud (ex Hybris) was configured to deliver consistent promotion pricing across POS and Ecommerce, provide availability of stock insight across channels, and enable click and collect, click and ship, and online order handling in store. Functional capabilities implemented included unified promotion and pricing management, channel availability and inventory visibility, order orchestration for multi-channel fulfillment, and customer engagement features to support more targeted promotions. These modules were configured to create a consistent customer journey and support targeted sales promotion workflows.
The implementation integrated SAP Commerce Cloud with the SAP Retail solution and the SAP Omnichannel POS solution to synchronize inventory, pricing, and promotion data in near real time. Architectural intent combined cloud-based commerce services with retail backend integration points for order routing and stock visibility, enabling online orders to be handled within store operations. Operational coverage addressed ecommerce teams, store operations, merchandising, and marketing, aligning commerce execution across channels.
Governance and rollout were guided by the gap analysis, with business automation and workflow changes designed to enforce unified pricing and consistent promotion execution across channels. The project emphasized process alignment between marketing, store operations, and ecommerce to operationalize customer engagement and order handling changes. The stated outcomes for the implementation were increased customer retention and loyalty, increased sales, reduced marketing costs, and increased revenue.
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Greggs SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transportation Management | SCM |
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2021 | 2021 |
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Greggs CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Greggs PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Product Lifecycle Management | PLM and Engineering |
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2019 | 2020 |
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Greggs Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Greggs
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of Finance | Director | Finance | |
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Head of IT | Director | IT | |
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People Director | Director | HR | |
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IT & Business Change Director | Director | Finance | |
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CRM Manager | Manager | IT | |
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Head of Technology Business Services | Director | IT | |
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Retail Operations Director | Director | Finance | |
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Customer and Marketing Director | Director | Customer Service | |
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Enterprise Transformation Manager | Manager | Finance | |
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SAP Application Technology Manager | Manager | IT | |
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Apps Being Evaluated by Greggs Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Greggs IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Greggs digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Greggs Technographics
Greggs is a Consumer Packaged Goods organization based in United Kingdom,
with around 28493 employees and annual revenues of $1.93 billion.
Greggs operates a diverse technology stack with applications such as
SAP S/4 HANA, TribePad ATS and SAP Commerce Cloud (ex Hybris),
covering areas like ERP Financial, Applicant Tracking System and eCommerce.
Greggs has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and TribePad.
Greggs recently adopted applications including
TribePad ATS in 2022, Aptean TMS in 2021 and Ideagen QADEX in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Greggs’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Greggs’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Greggs technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.