Grod
Ingemannsvej 3C,
Frederiksberg, 1964,
Denmark
Frederiksberg, 1964,
Denmark
45 28 18 2887
Leisure and Hospitality
Grod Technographics
Grod Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Grod and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 180 Grod employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Grod has purchased the following applications: Teamtailor ATS for Recruiting, Applicant Tracking System in 2022, Google Workspace (Formerly Google G-Suite) for Collaboration in 2022, Sanity for Content Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Grod is running and its propensity to invest more and deepen its relationship with Teamtailor , Google , Sanity or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Grod revenues, which have grown to $24.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Grod intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Grod Tech Stack and Enterprise Applications
Grod HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teamtailor | Legacy | Teamtailor ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2022 | 2022 |
In 2022, Grod implemented Teamtailor ATS on its public careers site. Grod implemented Teamtailor ATS as its Recruiting,Applicant Tracking System to support HR and hiring manager workflows across the company of 180 employees in Denmark, embedding the application on jobs.groed.com to surface job listings and capture candidate applications directly from the corporate careers experience.
Configuration focused on core applicant tracking capabilities common to the Recruiting,Applicant Tracking System category, including job requisitions, candidate profiles, applicant pipelines, and staged recruitment workflows that govern status transitions and interview coordination. The Teamtailor ATS instance centralizes incoming applications from the careers site into a single hiring workflow used by recruiters and hiring managers, and it supports recruiter-led sourcing, screening, and employer branding on the public site. Governance responsibilities are positioned within HR and hiring teams for on-site administration of job postings and candidate status changes, and no additional third party integrations beyond the careers site embedding are documented in the provided source.
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Grod Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Grod deployed Google Workspace (Formerly Google G-Suite) to support Collaboration across the organization. The deployment established Google Workspace as the primary Collaboration platform for internal communication, content creation, and document management.
The implementation leverages standard Google Workspace functional modules including Gmail, Calendar, Drive, Docs, Sheets, Slides, Meet, and the Admin console for identity and policy management. Shared Drives, collaborative editing, and cloud storage were configured to support team collaboration workflows and document lifecycle management.
Public source for the company website indicates Google Workspace is integrated with the site configuration, consistent with use of Workspace-managed accounts for external-facing contact and staff identity. The tenant is provisioned for approximately 180 employees and is applied across corporate functions in Denmark including marketing, operations, and guest services.
Governance and operational controls are exercised through the Google Workspace Admin console, using group-based provisioning, access controls, and sharing policies to enforce collaboration boundaries and device management. Grod uses Google Workspace (Formerly Google G-Suite) in a cloud-native SaaS architecture to centralize Collaboration for business communication and content workflows.
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Grod Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sanity | Legacy | Sanity | Content Management | Content Management | n/a | 2019 | 2019 |
In 2019, Grod implemented Sanity as its Content Management solution on its public website. The deployment uses Sanity to provide headless content delivery and structured content modeling for the website, aligned with Grod's Leisure and Hospitality operations based in Denmark. The implementation is visible on the company site and reflects a site-centric Content Management deployment supporting marketing and web operations for an organization of about 180 employees.
The configuration emphasizes content models, reusable content blocks, media asset handling, and API driven content delivery consistent with Content Management capabilities. Governance and editorial controls include role based access, versioning, and publishing workflows to support content lifecycle management. Operational coverage centers on web content authoring and delivery, with Sanity integrated into the website front end through its content delivery APIs.
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Grod CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2021 | 2021 |
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Grod PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Grod IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Grod
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Grod Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Grod IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Grod digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Grod Technographics
Grod is a Leisure and Hospitality organization based in Denmark,
with around 180 employees and annual revenues of $24.0 million.
Grod operates a diverse technology stack with applications such as
Teamtailor ATS, Google Workspace (Formerly Google G-Suite) and Sanity,
covering areas like Recruiting, Applicant Tracking System, Collaboration and Content Management.
Grod has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Teamtailor, Google and Sanity.
Grod recently adopted applications including
Teamtailor ATS in 2022, Google Workspace (Formerly Google G-Suite) in 2022 and Klaviyo in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Grod’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Grod’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Grod technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.