Taguig, 1634,
Philippines
GroupM Philippines Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by GroupM Philippines and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 GroupM Philippines employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GroupM Philippines has purchased the following applications: Adept ERP for ERP Financial in 2021, Adrenalin Max HCM for Core HR in 2018, Adobe Connect for Audio Video and Web Conferencing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GroupM Philippines is running and its propensity to invest more and deepen its relationship with Adept , Adrenalin , Jobvite or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GroupM Philippines revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GroupM Philippines intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adept | Legacy | Adept ERP | ERP Financial | ERP Financial Management | n/a | 2021 | 2021 |
In 2021 GroupM Philippines deployed Adept ERP to support billing and accounts payable operations, with on-site invoice handling performed at Picadilly Star Building, 4th Avenue corner 27th Street, Taguig City. Adept ERP, classified in the ERP Apps Category, served as the system of record for vendor invoice capture and posting during the implementation period.
Operational implementation between September 2021 and January 2022 covered receiving vendor invoices, securing complete invoice attachments, analyzing invoice cost and program allocations, processing invoices and recording entries directly in Adept ERP, collating and transmitting both soft and hard copies of valid invoices to the client, uploading invoices into the client system, and maintaining supplier statements of account. The work stream explicitly included billed and unbilled analysis and routine updates to supplier SOA as part of accounts payable processing.
The rollout emphasized multi-stakeholder coordination, requiring close interaction between the Media Team, Finance staff performing billing assistant tasks, and external vendors for dispute resolution, returns, media confirmations and follow ups. Integrations and operational coverage included document pushes to the client system and governance controls around attachment completeness, dispute workflows and supplier statement reconciliation to support accounts payable operations in Adept ERP.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adrenalin | Legacy | Adrenalin Max HCM | Core HR | HCM | n/a | 2018 | 2018 |
In 2018, GroupM Philippines implemented Adrenalin Max HCM as its Core HR application. The deployment was provisioned to serve a 350 employee professional services workforce based in Taguig, National Capital Region, Philippines, centralizing primary HR recordkeeping and operational HR workflows.
Adrenalin Max HCM was configured to deliver core modules aligned to the customer notes, including timekeeping and attendance, benefits administration, HRIS database management, government loan processing workflows, and new hire orientation and onboarding checklists. Configuration work emphasized employee master data structures and transactional HR workflows to support routine HR operations and compliance with local government loan processes.
Operational coverage concentrated in the HR department, with HR assistants and HR operations staff using Adrenalin Max HCM for day to day timekeeping, benefits enrollment administration, HRIS database maintenance, and onboarding execution. The system was positioned as the authoritative core HR record for employee lifecycle activities and routine HR case work.
Governance practices were organized around centralized HR ownership of the Adrenalin Max HCM instance, role based access for HR operators, and standardization of HR process steps for benefits and loan administration. Implementation traces in employee profiles and LinkedIn job history indicate sustained operational use by HR staff from 2018 onward, reflecting institutionalization of the Core HR application within GroupM Philippines.
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Recruiting, Applicant Tracking System | HCM |
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2018 | 2018 |
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Time and Attendance | HCM |
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2018 | 2018 |
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Time and Attendance | HCM |
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2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2020 | 2020 |
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