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Surprise Now Technographics
Surprise Now Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Surprise Now and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 12372 Surprise Now employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Surprise Now has purchased the following applications: NewBook for Real Estate Property Management in 2018, Amazon EC2 for Application Hosting and Computing Services in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Surprise Now is running and its propensity to invest more and deepen its relationship with NewBook , Amazon Web Services (AWS) , Cloudflare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Surprise Now revenues, which have grown to $2.24 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Surprise Now intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Surprise Now Tech Stack and Enterprise Applications
Surprise Now ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NewBook | Legacy | NewBook | Real Estate Property Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Surprise Now deployed NewBook on its public website as its Real Estate Property Management application. The deployment positioned NewBook as the primary front-end booking and property orchestration tool for Surprise Nows leisure and hospitality inventory published online. NewBook is used to surface property listings and accept reservations directly through the corporate website, with the full application name NewBook appearing in customer-facing booking flows.
Configuration and modules align with standard Real Estate Property Management capabilities, including property listing management, availability and calendar control, booking management, rate and inventory coordination, and guest record capture. The implementation emphasizes web-embedded access, using NewBook to host booking workflows and to orchestrate availability logic between the website presentation layer and internal operations.
Operational coverage centers on Surprise Nows reservations, operations, and guest services teams supporting Japan operations through the corporate site. Governance was organized around centralized booking content and calendar governance to maintain rate and availability accuracy, and workflows were reoriented to use NewBook as the authoritative source for online reservations and property metadata.
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Surprise Now IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 |
In 2016, Surprise Now implemented Amazon EC2 as part of its Application Hosting and Computing Services, deploying compute capacity to support its consumer-facing website. The implementation used Amazon Web Services infrastructure, with Amazon EC2 providing the virtual server layer for web delivery and application runtime.
Amazon EC2 instances were provisioned to host web server and application tiers, with standard instance lifecycle management and automated provisioning patterns applied consistent with Application Hosting and Computing Services. Configuration focused on compute sizing, instance configuration, and orchestration of cloud-native virtual machines to support HTTP traffic to the site.
Operational coverage centered on the company website, bringing web operations and hosting teams into a cloud compute operating model that emphasizes instance provisioning, patching cadence, and uptime monitoring. The deployment aligned compute responsibilities with existing site operations without specifying non-AWS integrations.
Governance and process work emphasized operational controls for instance lifecycle, access management, and monitoring, incorporating Amazon EC2 instance administration into Surprise Nows hosting procedures. The narrative reflects a cloud-centric hosting architecture using Amazon EC2 as the core Application Hosting and Computing Services component for the website.
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Surprise Now
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Surprise Now Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-02-09 | Surprise Now | Evaluated | Twilio | Twilio Sendgrid | Transactional Email | PaaS |
| 2025-01-15 | Surprise Now | Evaluated | Amadeus IT Group | Amadeus Altea | Reservation and Booking Management | ERP Services and Operations |