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Hallmark
Location
2501 McGee Trafficway,
Kansas City, 64108, MO,
United States
Website
https://www.hallmark.com/
Phone
1 800-425-5627
Artw industry
Professional Services
Employee
Revenue

Hallmark Technographics

Hallmark Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Hallmark and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20000 Hallmark employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Hallmark has purchased the following applications: Rackspace Cloud for Application Hosting and Computing Services in 2016, New Relic APM for Application Performance Management in 2018, Adobe Connect for Audio Video and Web Conferencing in 2017 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Hallmark is running and its propensity to invest more and deepen its relationship with Rackspace Technology , Lumen Technologies , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Hallmark revenues, which have grown to $3.80 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hallmark intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Hallmark Data, Technology Stack, and Enterprise Applications
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Rackspace Technology Legacy Rackspace Cloud Application Hosting and Computing Services IaaS n/a 2016 2016
Application Hosting and Computing Services IaaS 2019 2019
Application Hosting and Computing Services IaaS 2014 2014
Application Hosting and Computing Services IaaS 2020 2020
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2021 2021
Content Delivery Network IaaS 2019 2019
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
New Relic Legacy New Relic APM Application Performance Management ITSM n/a 2018 2018
Application Performance Management ITSM 2021 2021
IT Service Management ITSM 2021 2021
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Adobe Systems Legacy Adobe Connect Audio Video and Web Conferencing Collaboration n/a 2017 2017
Collaboration Collaboration 2018 2018
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
BackGround Screening HCM 2017 2018
Contingent Labor Management HCM 2018 2019
Core HR HCM 2020 2020
Employee Recognition and Rewards Management HCM 2024 2024
Onboarding HCM 2019 2019
Recruiting, Applicant Tracking System HCM 2017 2017
Workforce Management HCM 2022 2023
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Chatbots and Conversational AI AI-Powered Application 2020 2020
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Management Content Management 2016 2016
Digital Signing Content Management 2022 2022
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Analytics CRM 2018 2018
Customer Data Platform CRM 2014 2014
Customer Engagement CRM 2018 2018
Customer Experience CRM 2015 2015
Customer Experience CRM 2019 2019
Customer Experience CRM 2020 2020
Customer Experience CRM 2021 2021
Customer Support CRM 2019 2019
Data Management Platform CRM 2020 2020
Data Management Platform CRM 2019 2019
Digital Advertising Platform CRM 2015 2015
Digital Advertising Platform CRM 2015 2015
Digital Advertising Platform CRM 2018 2018
Digital Advertising Platform CRM 2021 2021
Listing Management CRM 2019 2019
Marketing Analytics CRM 2021 2021
Marketing Analytics CRM 2019 2019
Marketing Automation CRM 2016 2016
Marketing Automation CRM 2017 2017
Marketing Automation CRM 2018 2018
Marketing Automation CRM 2021 2021
Marketing Automation CRM 2016 2016
Sales Automation, CRM, Sales Engagement CRM 2021 2021
Tag Management CRM 2020 2020
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
eCommerce eCommerce 2015 2015
Personalization and Product Recommendations eCommerce 2015 2015
Shipping Management eCommerce 2021 2021
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
ERP Financial ERP Financial Management 2013 2014
ERP Financial ERP Financial Management 2013 2013
ERP Financial ERP Financial Management 2020 2020
ERP Financial ERP Financial Management 2021 2022
ERP Financial ERP Financial Management 2022 2022
Expense Management ERP Financial Management 2011 2011
SCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Global Trade Management SCM 2025 2025
Real-Time Transportation Visibility SCM 2019 2019
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Identity and Access Management (IAM) CyberSecurity 2021 2021
Secure Email Gateways (SEGs) CyberSecurity 2020 2020
Secure Email Gateways (SEGs) CyberSecurity 2020 2020
Secure Email Gateways (SEGs) CyberSecurity 2016 2016
Procurement
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Procurement Procurement 2008 2008
Supplier Relationship Management Procurement 2008 2008
PPM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Project Portfolio Management PPM 2021 2021
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Retail Management ERP Services and Operations 2014 2014
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2016 2016
IT Decision Makers and Key Stakeholders at Hallmark
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Hallmark Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Hallmark Technographics

Hallmark is a Professional Services organization based in United States, with around 20000 employees and annual revenues of $3.80 billion.

Hallmark operates a diverse technology stack with applications such as Rackspace Cloud, New Relic APM and Adobe Connect, covering areas like Application Hosting and Computing Services, Application Performance Management and Audio Video and Web Conferencing.

Hallmark has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Rackspace Technology, New Relic and Adobe Systems.

Hallmark recently adopted applications including Nyshex in 2025, InComm Incentives Rewards and Recognition in 2024 and UKG Pro Workforce Management (Ex UKG Dimensions) in 2022, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Hallmark’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Hallmark’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Hallmark technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.