Heartland Financial USA
50 Loras Blvd.,
Dubuque, 52001, IA,
United States
Dubuque, 52001, IA,
United States
1 563-589-2140
Banking and Financial Services
Heartland Financial USA Technographics
Heartland Financial USA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Heartland Financial USA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1888 Heartland Financial USA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Heartland Financial USA has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2008, Workday Absence Management for Absence and Leave Management in 2020, SunGard Ambit for Core Banking in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Heartland Financial USA is running and its propensity to invest more and deepen its relationship with Intuit , Workday , Gallup or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Heartland Financial USA revenues, which have grown to $580.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Heartland Financial USA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Heartland Financial USA Tech Stack and Enterprise Applications
Heartland Financial USA ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2008 | 2008 |
In 2008 Heartland Financial USA implemented Intuit Quickbooks Enterprise. The deployment established Intuit Quickbooks Enterprise as the primary ERP Financial system supporting corporate accounting and financial reporting across Heartland Financial USA operations in the United States.
The implementation concentrated on core financial modules including general ledger, accounts payable, accounts receivable, fixed assets management, consolidated financial reporting and a standardized chart of accounts. Configuration work focused on automated posting rules, batch payment processing, period close controls and customizable financial reports within Intuit Quickbooks Enterprise.
The system was provisioned for corporate finance, tax, audit and branch accounting teams and was used to centralize transactional accounting and month end close workflows. Governance included role based access controls, documented change management and a phased rollout with training and process alignment to enforce consistent accounting policies.
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Heartland Financial USA HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Absence Management | Absence and Leave Management | HCM | n/a | 2020 | 2021 |
In 2020, Heartland Financial USA implemented Workday Absence Management, deploying a solution in the Absence and Leave Management category across its Workday HCM footprint. The deployment was applied to an organization of approximately 1,888 employees in the banking and financial services environment and was coordinated alongside existing Workday modules including HCM, Payroll, Benefits, Recruiting, Time Tracking, Compensation, Performance and Talent Management.
Workday Absence Management was configured to support standard absence workflows including leave request intake, approval routing, accrual and eligibility configuration, absence plan administration, and operational reporting. Configuration and ongoing maintenance work included detailed organization administration and custom report writing to meet internal stakeholder requirements for absence tracking and compliance.
Integration management and operational coverage were formalized as part of the implementation, with integrations and data flows aligned between Absence, Time Tracking and Payroll within the Workday ecosystem, and liaison established with Finance/GL teams, Audit and Regulatory functions. The operational scope explicitly included HR, Payroll and Benefits teams, with the HRIS team responsible for coordinating technical integrations, data reconciliation and stakeholder communication.
Governance and process controls emphasized security administration, configuration management, design documentation, business process workflows and Standard Operating Procedures for critical HR functions. The rollout approach included system testing, coordination of upgrades, end user training, incident troubleshooting and compliance administration, with the HRIS function maintaining ongoing configuration and enhancement work for Workday Absence Management.
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Benefits Administration | HCM |
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2020 | 2021 |
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Compensation Management | HCM |
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2020 | 2021 |
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Core HR | HCM |
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2020 | 2021 |
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Employee Engagement | HCM |
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2015 | 2015 |
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Payroll | HCM |
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2020 | 2021 |
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Recruiting, Applicant Tracking System | HCM |
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2020 | 2021 |
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Talent Management | HCM |
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2020 | 2021 |
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Talent Management | HCM |
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2020 | 2021 |
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Time and Attendance | HCM |
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2020 | 2021 |
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Heartland Financial USA ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FIS Global | Legacy | SunGard Ambit | Core Banking | ERP Services and Operations | n/a | 2012 | 2012 |
In 2012, Heartland Financial USA implemented SunGard Ambit to support its commercial lending operations. The deployment used SunGard Ambit Commercial Lender and is categorized as Core Banking, reflecting a targeted initiative to help improve the lending lifecycle across its commercial lending organization.
Configuration centered on Ambit commercial lending modules, including loan origination, credit administration, collateral management, workflow orchestration, and loan servicing functionality. The implementation included business rule configuration for underwriting and automated approval routing, document imaging, and structured portfolio monitoring, aligning operational workflows with standard commercial lender capabilities.
The Ambit deployment was integrated with Heartland Financial USA financial ledgers, customer information repositories, and imaging systems to maintain transactional continuity and documentation integrity while feeding reporting and audit trails. Operational scope covered commercial lending teams and credit administration functions across Heartland Financial USA’s banking subsidiaries, impacting underwriting, loan servicing, and compliance workflows.
Governance and rollout efforts standardized credit policies and approval authorities inside the new system, embedding Ambit driven workflows into day to day lending processes. The program was positioned to consolidate loan lifecycle management and improve auditability as described in the announcement.
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Core Banking | ERP Services and Operations |
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2016 | 2016 |
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Digital Banking | ERP Services and Operations |
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2018 | 2019 |
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Loan Management | ERP Services and Operations |
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2016 | 2016 |
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Heartland Financial USA Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Heartland Financial USA Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Heartland Financial USA CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Customer Support | CRM |
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2018 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Heartland Financial USA ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2016 | 2016 |
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Heartland Financial USA PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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Heartland Financial USA IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Heartland Financial USA Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Retirement Recordkeeping | Professional Services |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Heartland Financial USA
| First Name | Last Name | Title | Function | Department | Phone | |
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Executive Vice President and CFO | CXO | Finance | |
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Senior Vice President, Finance | VP | Finance | |
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SVP & Deputy Chief Financial Officer | CXO | Finance | |
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VP -Treasury Management Support Manager | VP | Treasury | |
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Director of marketing automation and customer engagement | Director | Customer Service | |
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Director of Customer Analytics | Director | Customer Service | |
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Customer Care Team Lead | Manager | Customer Service | |
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SVP, Private Client Operations Director | Director | Customer Service | |
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SVP, Director, Digital Technology and Enterpise Data | Director | IT | |
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Director of Treasury and Payment Solutions | Director | Finance | |
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SVP, Treasury & Payment Solutions | VP | Treasury | |
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SVP, Director of Consumer Digital and Branch Enablement | Director | IT | |
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RPS Data/Systems Manager, AVP | Manager | IT | |
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Business Systems Administrator | Manager | IT | |
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Director Talent Acquisition | Director | HR | |
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Regional HR Business Partner | Manager | HR | |
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Senior Corporate HR Business Partner, Vice President | VP | HR | |
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Senior Regional HR Business Partner | Manager | HR | |
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Director of Talent Management, VP | Director | HR | |
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Talent Management Manager | Manager | HR | |
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Senior Vice President Talent Management and Organizational Effectiveness | VP | HR | |
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Executive Vice President, Chief Human Resource Officer | CXO | HR | |
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VP, Digital Technology Manager | AI Governance, Salesforce & nCino | Manager | IT | |
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Apps Being Evaluated by Heartland Financial USA Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Heartland Financial USA IT executives and key decision makers. This section highlights Heartland Financial USA's latest recorded technology evaluations, including Q2 Digital Banking Platform for Digital Banking on 2025-09-22. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Heartland Financial USA digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-09-22 | Heartland Financial USA | Evaluated | Q2 Software | Q2 Digital Banking Platform | Digital Banking | ERP Services and Operations |
FAQ - APPS RUN THE WORLD Heartland Financial USA Technographics
Heartland Financial USA is a Banking and Financial Services organization based in United States,
with around 1888 employees and annual revenues of $580.0 million.
Heartland Financial USA operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, Workday Absence Management and SunGard Ambit,
covering areas like ERP Financial, Absence and Leave Management and Core Banking.
Heartland Financial USA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, Workday and FIS Global.
Heartland Financial USA recently adopted applications including
Zoominfo Platform in 2023, July Business Retirement Recordkeeping in 2023 and DocuSign eSignature in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Heartland Financial USA’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Heartland Financial USA’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Heartland Financial USA technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.