Omaha, 68102, NE,
United States
Hilton Omaha Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Hilton Omaha and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 396 Hilton Omaha employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hilton Omaha has purchased the following applications: Adobe Marketing Cloud (ex Omniture) for Marketing Automation in 2021, Akamai mPulse for Application Performance Management in 2021, KONEXUS for Enterprises for Critical Event Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hilton Omaha is running and its propensity to invest more and deepen its relationship with Adobe Systems , Akamai , KONEXUS or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hilton Omaha revenues, which have grown to $141.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hilton Omaha intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Marketing Cloud (ex Omniture) | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021 Hilton Omaha deployed Adobe Marketing Cloud (ex Omniture) on its public website to instrument web visitor behavior and support web marketing operations, positioning Adobe Marketing Cloud (ex Omniture) within its Marketing Automation footprint. The implementation is centered on site-level instrumentation for digital marketing and guest acquisition workflows, with the application deployed as client-side tracking embedded into web pages to capture visit and conversion events.
Configuration emphasizes web analytics, visitor segmentation, campaign management, and personalization capabilities common to Marketing Automation implementations, using Adobe Marketing Cloud (ex Omniture) to feed behavioral datasets for campaign orchestration. Implementation details align with tag-based tracking and conversion measurement, and the deployment supports segmentation and targeted content delivery on site.
Operational ownership is centered in marketing and digital channels, where the system is used to govern on-site campaign execution and audience targeting, and to inform marketing operations for guest acquisition and engagement. Governance practices focus on tag governance and campaign workflow coordination across content and marketing teams, with the application scoped to the Hilton Omaha website rather than enterprise-wide system integrations.
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Tag Management | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Akamai | Legacy | Akamai mPulse | Application Performance Management | ITSM | n/a | 2021 | 2021 |
In 2021, Hilton Omaha implemented Akamai mPulse on its public website to provide continuous front end monitoring. The deployment frames Akamai mPulse as an Application Performance Management solution, instrumenting real user measurements directly within page code to collect session level and page timing telemetry.
Akamai mPulse was configured to capture standard front end metrics such as page load timing, resource timing, and user interaction events, providing Application Performance Management visibility into browser and device segments. The implementation uses client side real user monitoring instrumentation on the Hilton Omaha website to surface performance distributions and user experience indicators that are typical of mPulse deployments.
Operational responsibility sits with web operations and digital experience stakeholders, who consume mPulse dashboards and segmented reports for incident triage and user experience analysis. The configuration supports role based access to performance dashboards and common workflows for surfacing regressions in front end performance, enabling cross functional collaboration between site engineering and digital teams while maintaining a focus on web performance as a business function.
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| KONEXUS | Legacy | KONEXUS for Enterprises | Critical Event Management | TRM | n/a | 2018 | 2018 |
In 2018, Hilton Omaha implemented KONEXUS for Enterprises as its Critical Event Management platform. The KONEXUS for Enterprises deployment formalized a Crisis Management program and procedures and trained all executives in their roles and responsibilities using the ALERT sense application. The deployment configured role based alerting, incident notification workflows, and standardized response runbooks consistent with Critical Event Management operational patterns. Implementation emphasized executive decisioning and operational coordination for hotel incident scenarios.
Operational scope centered on executive leadership and core hotel operations, with training delivered to all executives to embed accountability into crisis workflows. Governance established role assignment, predefined communication templates, and operational playbooks to support event escalation and coordination. Integrations noted in implementation activity were limited to the ALERT sense application used during training and internal operating procedures, with no system integrators specified. Day to day use aligned business functions including safety, security, and operations under a unified incident orchestration framework.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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