London, W2 6JG,
United Kingdom
Hyve Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Hyve Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Hyve Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hyve Group has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2017, Crowd Connected Location Analytics for Analytics and BI in 2019, Coconnex Event Management for Event Management in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hyve Group is running and its propensity to invest more and deepen its relationship with Microsoft , Crowd Connected , Coconnex or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hyve Group revenues, which have grown to $155.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hyve Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP Financial Management | AlfaPeople US | 2017 | 2018 |
In 2017, Hyve Group implemented Microsoft Dynamics 365 for Finance and Operations working with implementation partner AlfaPeople US to deliver the program. The deployment formed part of a broader growth and transformation programme announced in 2017 for the global tradeshow organization.
Microsoft Dynamics 365 for Finance and Operations was provisioned as an ERP Financial platform to unify finance and operational processes, with configuration directed at strengthening financial reporting and automating logistics workflows. Configuration work emphasized core finance management, reporting workflows, and process automation to establish consistent transactional and period close procedures.
The implementation integrated with Microsoft Dynamics 365 CRM to create a unified ERP and CRM environment, providing a 360 degree view of the organization accessible across devices. Operational coverage targeted the tradeshow and exhibitions business across nine countries, aligning finance, operations, logistics and sales under a single application footprint.
AlfaPeople US worked closely with Hyve Group internal teams on governance and rollout, instituting globally consistent IT systems that are manageable, simple and provide visibility and mobility for regional managers. The program emphasized process standardization and a uniform operating model to improve business processes and drive consistent management reporting across multiple regions.
Documented outcomes included more robust financial reporting, automation of logistics processes and a 360 degree organizational view to support better decision making. These benefits were presented as central to enabling IT to act as a business enabler for a global events operator.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Crowd Connected | Legacy | Crowd Connected Location Analytics | Analytics and BI | Analytics and BI | n/a | 2019 | 2022 |
In 2019, Hyve Group entered a multi show licensing agreement with Crowd Connected and implemented Crowd Connected Location Analytics. The deployment is positioned in the Analytics and BI category and was designed to instrument on site location services across Hyve Group trade shows and exhibitions in the United Kingdom.
The implementation included blue dot navigation, geofencing and location analytics to enable personalised wayfinding and exhibitor level footfall measurement. Crowd Connected Location Analytics was configured to surface analytics dashboards that report attendee flow, dwell metrics and spatial segmentation for exhibitor reporting and event operations.
The relationship dates to 2019 and a formal multi show rollout was announced in 2022, with Spring Fair at NEC Birmingham used as an early deployment in the program. The multi show licensing approach established a repeatable deployment model to extend location services and analytics across Hyve Group shows in the UK.
Hyve Group applied the solution to improve visitor experience and deliver exhibitor level footfall metrics intended to support exhibitor ROI. Event operations, exhibitor services and marketing were the primary business functions impacted by the addition of personalised wayfinding and spatial analytics.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Coconnex | Legacy | Coconnex Event Management | Event Management | Collaboration | n/a | 2025 | 2025 |
In 2025 Hyve Group deployed Coconnex Event Management across roughly 60 shows, covering its global events program with headquarters in the United Kingdom. The engagement is structured as a multi year partnership and positions Coconnex Event Management in the Event Management category to standardise floorplan and sales workflows across multiple shows.
The implementation centers on the Coconnex floor planning and event management platform, configured to support sales and operations workflows. Functional capabilities implemented include centralized floorplan management, space inventory and booth allocation configuration, and sales workflow support to align commercial processes with event operations.
Integrations are explicitly configured with Salesforce and Microsoft Dynamics to synchronize sales and operational data across systems, enabling consistent opportunity, booking and order handover between the event platform and CRM systems. Operational coverage spans Hyve’s global events portfolio and regional shows, with the platform intended to provide a single source of floorplan and sales process truth across sites.
Governance and rollout are framed as a standardization program driven from Hyve’s UK headquarters, aiming to enforce common floorplan and sales process rules across participating events. The multi year nature of the agreement indicates a phased adoption across shows and centralized orchestration of workflow and configuration standards.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement | CRM |
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2019 | 2020 |
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Sales Automation, Sales Engagement | CRM |
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2020 | 2020 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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