Toronto, M6C 1C3, ON,
Canada
Iotum Inc Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Iotum Inc and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Iotum Inc employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Iotum Inc has purchased the following applications: Freshdesk Messaging (Formerly Freshchat) for Chatbots and Conversational AI in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2016, Zoominfo Platform for Account Based Marketing in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Iotum Inc is running and its propensity to invest more and deepen its relationship with Freshworks , Google , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Iotum Inc revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Iotum Inc intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | Freshdesk Messaging (Formerly Freshchat) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Iotum Inc implemented Freshdesk Messaging (Formerly Freshchat) on its website as a Chatbots and Conversational AI solution to deliver real-time customer engagement and conversational support. The deployment centers on a web-embedded messaging widget that captures inbound customer queries and routes conversations to internal agents through conversational workflows.
Freshdesk Messaging (Formerly Freshchat) was configured for small-team operations, emphasizing automated responses, canned reply templates, manual agent handoff, and conversation assignment to support sales and customer support functions. The technical footprint is concentrated on a client-side JavaScript widget embedded in the corporate site with centralized administration for message templates, user profiles, and conversation management. Governance and process changes were scoped to support operations, establishing standardized response templates and handoff criteria to ensure consistent agent handling of web-initiated conversations.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Iotum Inc implemented Google Workspace (Formerly Google G-Suite) to centralize Collaboration for its communications-focused operations. The 30 employee company based in Canada adopted Google Workspace (Formerly Google G-Suite) to provide Gmail, Calendar, Drive, Docs and Meet as the primary cloud native collaboration, email, calendaring and file sharing platform.
Deployment used a cloud native SaaS architecture with domain level administration through the Google Admin console, centralized user provisioning and group based access controls to manage accounts and sharing. Functional modules configured include enterprise email routing, shared team drives, document co editing workflows and video conferencing orchestration, supporting communications, operations and client facing scheduling. Governance centered on centralized administration and standardized collaboration workflows across the organization, with company wide coverage rather than site level installations.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2022 | 2022 |
In 2022, Iotum Inc deployed the Zoominfo Platform for Account Based Marketing on its website. The Zoominfo Platform was implemented as a web based account intelligence and lead enrichment layer, capturing inbound contacts and augmenting form submissions with firmographic and contact data. Configuration emphasized contact enrichment, account oriented segmentation, and intent signal detection to enable targeted outreach workflows.
Operational coverage focused on marketing and sales functions, with enriched leads routed into internal lead management and outreach processes. Governance aligned ABM segmentation and data stewardship under marketing, with sales responsible for downstream qualification and outreach, and rollout limited to public site pages and demand capture touchpoints. The implementation was structured around site level scripting, enrichment API calls, and rules based routing to match the scale of a 30 person organization.
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Call Center | CRM |
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2018 | 2018 |
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CRM, Sales Engagement | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2015 | 2015 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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