Orlando, 32804, FL,
United States
IZEA Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by IZEA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 131 IZEA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that IZEA has purchased the following applications: Sage Intacct for ERP Financial in 2023, Hubspot Live Chat for Chatbots and Conversational AI in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems IZEA is running and its propensity to invest more and deepen its relationship with Sage , HubSpot , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing IZEA revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for IZEA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Sage | Legacy | Sage Intacct | ERP Financial | ERP Financial Management | n/a | 2023 | 2023 |
In 2023, IZEA deployed Sage Intacct as its ERP Financial application, and is using Sage Intacct on its website. The public implementation places the application at the center of IZEA's finance operations for its professional services business.
The implementation leverages core ERP Financial capabilities including general ledger, accounts payable, accounts receivable, billing and financial reporting to support the finance and accounting teams at IZEA. The architecture follows a cloud delivered ERP Financial model, enabling centralized financial data, role based access controls, and standardized month end close workflows to align accounting processes with professional services billing and revenue recognition cycles.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, IZEA implemented Hubspot Live Chat on its public website. The deployment embeds Hubspot Live Chat as the customer-facing conversational channel, defined under Chatbots and Conversational AI, and serves lead capture and real-time support workflows for the United States professional services firm.
Hubspot Live Chat was configured to deliver real-time messaging, templated responses, and conversational lead capture forms, leveraging standard chat routing and session management capabilities typical of the Chatbots and Conversational AI category. Configuration emphasized web widget behavior, availability hours, and scripted initial engagement flows to qualify and route visitors.
The implementation resides in the website messaging layer and surfaces conversations into IZEA's customer engagement workflow. Chat interactions are routed to marketing, sales, and customer success workflows for follow up and can be associated with contact records within the HubSpot platform to preserve conversational context.
Operational governance centered on playbooks for response templates, escalation to human agents, and ownership by customer facing teams to ensure timely handling of inbound chats. Ongoing configuration and tuning of chat scripts and routing rules support consistent handling across lead capture and support use cases.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, IZEA implemented Google Workspace (Formerly Google G-Suite) as its enterprise Collaboration platform. The deployment centralized email and calendar services and provided a unified productivity stack for the company’s approximately 131 employees in professional services.
The implementation used core Google Workspace applications including Gmail, Google Drive, Google Docs, Sheets, Slides, Google Calendar, and Google Meet, with administrative controls configured through the Google Workspace Admin console. Configuration work focused on domain provisioning, user account and group management, shared drives for collaborative content, and role based administration to separate end user and administrative privileges.
Operational coverage extended across marketing, content, sales, and corporate operations teams, with the platform serving as the primary collaboration and document workflow system for day to day business functions. The company publicly references Google Workspace on its website, indicating the application is an established part of its technology stack.
Governance and operational processes were aligned to the Collaboration use case, with administrative policies enforced through the Admin console, group and role definitions for access control, and staged user onboarding to standardize mail, document sharing, and meeting workflows. Google Workspace (Formerly Google G-Suite) is positioned to support IZEA’s corporate productivity and communication requirements within its Collaboration environment.
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Online Meeting Scheduling | Collaboration |
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2017 | 2017 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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