KIA
12, Heolleung-ro Seocho-gu,
Seoul, 137-938,
South Korea
Seoul, 137-938,
South Korea
82 2 3464 5114
Automotive
KIA Technographics
KIA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by KIA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 52000 KIA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that KIA has purchased the following applications: SAP S/4 HANA for ERP Financial in 2025, SAP HCM (HR) for Core HR in 2014, Zendesk Chat for Chatbots and Conversational AI in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems KIA is running and its propensity to invest more and deepen its relationship with SAP , WorkTango , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing KIA revenues, which have grown to $78.12 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for KIA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
KIA Tech Stack and Enterprise Applications
KIA ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | n/a | 2025 | 2025 |
In 2025, Kia Corporation implemented SAP S/4 HANA through SAP's RISE with SAP program to centralize and modernize its finance platform. The project is positioned as an ERP Financial deployment, aligning core accounting, consolidation, and financial reporting capabilities under a single SAP S/4 HANA instance.
The implementation concentrated on standard ERP Financial modules, including General Ledger and Universal Journal configuration, Accounts Payable and Accounts Receivable workflows, Asset Accounting, Treasury and cash management, intercompany accounting and consolidation, and financial planning and analysis capabilities. Configuration emphasized real time ledger posting, automated period close sequencing, tax and statutory reporting support, and template-driven chart of accounts harmonization to support multi-GAAP reporting.
Integrations were scoped to connect finance master data and transactional flows with procurement, order to cash, manufacturing and dealer operations, and external banking interfaces for payments and treasury operations, following typical ERP Financial integration patterns. Operational coverage targeted corporate finance and controllership functions with a template intended for staged rollout across business units and finance centers within the organization.
Governance focused on centralized finance master data management, role based access control within SAP S/4 HANA, and redesigned month end close and financial approval workflows to reduce manual reconciliations. The deployment used SAP S/4 HANA standard financial controls and template governance to enable consistent policy enforcement and ongoing application lifecycle updates under the RISE with SAP engagement.
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KIA HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP HCM (HR) | Core HR | HCM | n/a | 2014 | 2014 |
In 2014 KIA implemented SAP HCM (HR) as its Core HR system to manage an enterprise workforce of approximately 52,000 employees in South Korea. The program established SAP HCM (HR) as the authoritative platform for employee master data and organizational management across HR and payroll functions.
The implementation covered core SAP ERP HCM subject areas with explicit configuration in Personnel Administration and Organizational Management PA/OM, Time Management, and Payroll. SAP SuccessFactors was implemented in parallel for talent functions, specifically Employee Profile, Goal Management, and Performance Management, providing cloud-based talent workflows that complemented on‑premise HR processes.
Operational coverage centered on HR, payroll, and talent management teams, with SAP HCM (HR) handling transactional HR, time evaluation, and payroll posting while SuccessFactors supported performance and goal cycles. The design emphasized alignment between organizational structures in PA/OM and talent profiles to ensure consistent employee records and workflow continuity between core HR and talent modules.
Governance relied on SAP ERP HCM subject matter expertise in PA/OM, Time Management, and Payroll to drive configuration decisions and process standardization. Controls focused on role based authorizations, organizational unit governance, and standardized HR process flows to support employee lifecycle management and recurring performance review cycles.
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Employee Experience | HCM |
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2013 | 2013 |
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Performance and Goal Management | HCM |
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2014 | 2014 |
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Recruiting, Applicant Tracking System | HCM |
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2014 | 2014 |
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KIA AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2015 | 2015 |
In 2015, KIA implemented Zendesk Chat on its public website to provide real-time web support for customers. Zendesk Chat is a Chatbots and Conversational AI application embedded as a browser-based widget and operated as a cloud-hosted service on kia.com. The deployment focuses on customer-facing web chat, enabling synchronous messaging, visitor session capture, and proactive engagement from the website.
KIA's implementation of Zendesk Chat configures the chat widget, routing rules and session handoff workflows to support online customer service and customer engagement functions. Zendesk Chat is instrumented on site pages to surface contextual visitor information for agents and to trigger proactive invites based on page activity. Governance emphasizes web channel ownership, chat moderation and escalation procedures with operational oversight aligned to the company's customer support teams.
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Cognitive Computing | AI-Powered Application |
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2022 | 2022 |
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KIA Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Blockchain Platform | Blockchain |
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2022 | 2023 |
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Blockchain Platform | Blockchain |
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2021 | 2021 |
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KIA Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2020 | 2020 |
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KIA Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2016 | 2016 |
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Web Content Management | Content Management |
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2017 | 2017 |
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Web Content Management | Content Management |
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2021 | 2021 |
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KIA CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2017 | 2017 |
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Customer Engagement | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2013 | 2013 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2016 | 2016 |
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KIA PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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KIA IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Cloud Storage | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at KIA
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by KIA Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from KIA IT executives and key decision makers. This section highlights KIA's latest recorded technology evaluations, including MediaMath for Digital Advertising Platform on 2025-04-30 and CDK Global DMS for Dealership Management on 2024-07-03. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the KIA digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD KIA Technographics
KIA is a Automotive organization based in South Korea,
with around 52000 employees and annual revenues of $78.12 billion.
KIA operates a diverse technology stack with applications such as
SAP S/4 HANA, SAP HCM (HR) and Zendesk Chat,
covering areas like ERP Financial, Core HR and Chatbots and Conversational AI.
KIA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Zendesk.
KIA recently adopted applications including
SAP S/4 HANA in 2025, SoundHound Houndify AI Platform in 2022 and Hedera Hashgraph DLT in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of KIA’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates KIA’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete KIA technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.