Bank of Ayudhya
1222 Rama III Road Bang Phongphang Subdistrict Yannawa District,
Bangkok, 10120,
Thailand
Bangkok, 10120,
Thailand
66 2 296 2000
Banking and Financial Services
Bank of Ayudhya Technographics
Bank of Ayudhya Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bank of Ayudhya and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 13950 Bank of Ayudhya employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bank of Ayudhya has purchased the following applications: Fiserv VisionPLUS for Payment Processing in 2019, SAP SuccessFactors Learning for Learning and Development in 2014, Tableau for Analytics and BI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bank of Ayudhya is running and its propensity to invest more and deepen its relationship with Fiserv , SAP , Tableau Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bank of Ayudhya revenues, which have grown to $4.70 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bank of Ayudhya intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bank of Ayudhya Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Fiserv | Legacy | Fiserv VisionPLUS | Payment Processing | ERP Financial Management | n/a | 2019 | 2019 |
In 2019, Bank of Ayudhya implemented Fiserv VisionPLUS for Payment Processing. The deployment targeted Krungsri Consumer, the bank's consumer finance arm and largest card issuer with 6.2 million accounts, and was operated from the BAY Rama 3 headquarters to support credit card and non-credit card product lines and accounts receivable workflows.
Fiserv VisionPLUS was configured to support core card account management and billing workflows and to host accounts receivable application functionality used by Krungsri Consumer. Functional workstreams emphasized gap analysis and detailed functional specification development, enabling vendor program development and configuration aligned with card and non-card product requirements.
Integration and operational coverage centered on vendor-managed program development and an end-to-end SDLC execution, using Agile framework practices. The implementation program included formal System Test, System Integration Test, and User Acceptance Test phases prior to implementation, and coordinated handover to the bank's production support team.
Governance and process changes were realized through business analyst led functional specification ownership and cross-functional coordination, where subject matter experts for credit card and non-credit card businesses clarified requirements to the vendor. Operational governance emphasized structured testing gates, vendor task management for development and implementation, and ongoing advisory support to business end-users for Fiserv VisionPLUS accounts receivable and payment processing functionality.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Learning | Learning and Development | HCM | n/a | 2014 | 2014 |
In 2014, Bank of Ayudhya implemented SAP SuccessFactors Learning as its targeted Learning and Development application to centralize learning management within the HR function. The deployment positioned SAP SuccessFactors Learning as the LMS layer integrated into the broader SuccessFactors footprint, working in concert with performance, talent management and succession planning capabilities in SuccessFactors.
Configuration focused on core learning management capabilities including course administration, learning assignment workflows, compliance tracking and persistent learning records, with functional design and application configuration performed by the HR Technology and Analytics team. Automation of learning assignments and role based learning plans was aligned to talent and performance processes, and implementation tasks included functional design, configuration, testing and operational support planning.
Integrations were explicitly aligned with PeopleSoft as the authoritative HR database, with data interface and synchronization patterns designed to ensure accurate employee master data flow into SAP SuccessFactors Learning and downstream HR dashboards and reporting. The project required coordination with Krungsri Bank to enable cross entity HR technology rollouts for Krungsri Auto, and involved IT Security and Operational Risk stakeholders to address access controls and compliance needs.
Governance and operational ownership were established within the Head of HR Technology and Analytics remit, with mandates to ensure data integrity in all HR systems, maintain accurate data movement between PeopleSoft and SuccessFactors, support audits and compliance reviews, and to build HR analytics capability for HR Business Partners, business leaders and HR executives. Ongoing activities included root cause analysis of system and data issues, recommendations for system enhancements, and procedures to sustain 100 percent data integrity across HR tooling.
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Performance and Goal Management | HCM |
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2018 | 2018 |
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Succession and Leadership Planning | HCM |
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2018 | 2018 |
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Talent Management | HCM |
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2018 | 2018 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tableau Software | Legacy | Tableau | Analytics and BI | Analytics and BI | n/a | 2018 | 2018 |
In 2018, Bank of Ayudhya implemented Tableau as its enterprise visualization layer to support Analytics and BI across business units. Tableau was positioned to centralize KPI reporting and to enable self service visual analytics for data analysts and business stakeholders working on customer journey and customer value use cases. Bank of Ayudhya Tableau Analytics and BI supports business functions including retail, corporate and SME analytics through role based dashboards and interactive reporting.
The deployment emphasized dashboarding, visual analytics, exploratory data analysis and data storytelling capabilities delivered via Tableau. Implementation work aligned Tableau with the bank's data lifecycle activities, including requirement definition, data selection, capture, transform and integration, and data virtualization patterns described by internal Data Management and Data Technology Platform teams. Advanced analytics workflows were coordinated with analysts using python and R where required, while Tableau served as the primary front end for delivering insights to management and decision makers.
Operational governance centered on embedded Data Analyst and Data Business Analyst roles that worked directly with business units to define critical metrics, translate business requirements into data requirements, and maintain focus on actionable KPIs. The rollout model prioritized cross functional coordination, with analysts and platform teams defining data business requirements and solutions, and with regular requirement gathering and status updates to management and users. The implementation narrative reflects an enterprise oriented Analytics and BI deployment driven by business unit use cases and governed through joint data and business ownership.
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Blockchain Platform | Blockchain |
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2022 | 2022 |
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Blockchain Platform | Blockchain |
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2017 | 2017 |
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Blockchain Platform | Blockchain |
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2017 | 2017 |
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Blockchain Platform | Blockchain |
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2017 | 2017 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2025 | 2025 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Intelligent Document Processing | Content Management |
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2019 | 2019 |
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Web Content Management | Content Management |
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2014 | 2014 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incident Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Asset and Wealth Management | Investment Management |
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2021 | 2021 |
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Trading Platform, Portfolio and Investment Management | Investment Management |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AML, Fraud and Compliance | TRM |
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2015 | 2015 |
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AML, Fraud and Compliance | TRM |
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2018 | 2018 |
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AML, Fraud and Compliance | TRM |
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2014 | 2015 |
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Risk Management | TRM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Web Gateways (SWG) | CyberSecurity |
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2018 | 2018 |
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Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Professional Services | Professional Services |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Bank of Ayudhya
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Bank of Ayudhya Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bank of Ayudhya IT executives and key decision makers. This section highlights Bank of Ayudhya's latest recorded technology evaluations, including OceanBase for Application Hosting and Computing Services on 2026-01-27 and SAS Customer Analytics for Banking for Customer Analytics on 2024-11-18. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bank of Ayudhya digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Bank of Ayudhya Technographics
Bank of Ayudhya is a Banking and Financial Services organization based in Thailand,
with around 13950 employees and annual revenues of $4.70 billion.
Bank of Ayudhya operates a diverse technology stack with applications such as
Fiserv VisionPLUS, SAP SuccessFactors Learning and Tableau,
covering areas like Payment Processing, Learning and Development and Analytics and BI.
Bank of Ayudhya has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Fiserv, SAP and Tableau Software.
Bank of Ayudhya recently adopted applications including
Microsoft 365 in 2025, R3 Corda Blockchain Platform in 2022 and Insider Connect in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bank of Ayudhya’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bank of Ayudhya’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bank of Ayudhya technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.