Lansing State Journal
120 E. Lenawee St.,
Lansing, 48919, MI,
United States
Lansing, 48919, MI,
United States
1 517-377-1000
Media
Lansing State Journal Technographics
Lansing State Journal Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Lansing State Journal and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 140 Lansing State Journal employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lansing State Journal has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Salesforce Krux DMP for Data Management Platform in 2018, New Relic APM for Application Performance Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lansing State Journal is running and its propensity to invest more and deepen its relationship with Oracle , Salesforce , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lansing State Journal revenues, which have grown to $14.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lansing State Journal intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Lansing State Journal Tech Stack and Enterprise Applications
Lansing State Journal ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015 Lansing State Journal implemented Oracle NetSuite ERP. The Oracle NetSuite ERP deployment targeted corporate finance and accounting, positioning the application as the organization's ERP Financial backbone for a mid-sized media publisher with approximately 140 employees. The project centralized core financial processes and standardized accounting workflows across the publication.
Configuration emphasized core financial modules including general ledger, accounts payable, accounts receivable, fixed assets, and financial reporting, with category-aligned functionality for period close and revenue recognition common to media finance operations. Governance was structured around the corporate controller and finance leadership, implementing chart of accounts standardization and role-based access controls to support month-end close processes. Deployment used Oracle NetSuite ERP cloud architecture to consolidate configuration and ongoing system administration.
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Lansing State Journal CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Krux DMP | Data Management Platform | CRM | n/a | 2018 | 2018 |
In 2018, Lansing State Journal implemented Salesforce Krux DMP on its website. The deployment used Salesforce Krux DMP as a Data Management Platform to centralize behavioral data capture and audience orchestration for digital advertising. The implementation focused on site-level data collection and audience management to support ad operations and audience targeting workflows.
Configuration emphasized standard DMP capabilities including data ingestion from site events, cookie-based profile construction, audience segmentation, and activation for advertising and content targeting. Technical architecture centered on site-side tag deployment feeding the Salesforce Krux DMP instance, with server-side profile stitching and segment definition operating within the Data Management Platform. Operational governance aligned with advertising and audience teams to manage segment definitions, data use policies, and tag deployment cycles.
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics, Data Management Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2016 | 2016 |
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Lansing State Journal ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2016 | 2016 |
In 2016 Lansing State Journal implemented New Relic APM to monitor its website and provide centralized Application Performance Management for its digital newsroom. The deployment instruments the newsroom web application and production web servers to collect transaction traces, error analytics, and performance metrics that surface page load and backend response time issues, using New Relic APM as the primary telemetry source.
Configuration emphasizes real-time dashboards, alert thresholds, and transaction-level tracing to support site reliability and editorial operations that depend on web availability. Operational ownership is centered with digital operations and engineering teams who use New Relic APM data for incident detection, triage, and prioritization of performance remediation, with instrumentation scoped across web and application tiers to identify latency and error hotspots.
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Application Performance Management | ITSM |
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2017 | 2017 |
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Lansing State Journal TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Lansing State Journal PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Lansing State Journal IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Lansing State Journal
| First Name | Last Name | Title | Function | Department | Phone | |
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IT Project Leader | Manager | IT | |
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Consumer Experience Director/Audience Analyst | Director | Finance | |
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Account Executive | Manager | Sales | |
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Apps Being Evaluated by Lansing State Journal Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Lansing State Journal IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Lansing State Journal digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Lansing State Journal Technographics
Lansing State Journal is a Media organization based in United States,
with around 140 employees and annual revenues of $14.0 million.
Lansing State Journal operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Salesforce Krux DMP and New Relic APM,
covering areas like ERP Financial, Data Management Platform and Application Performance Management.
Lansing State Journal has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Salesforce and New Relic.
Lansing State Journal recently adopted applications including
comScore Activation in 2021, Skai Market Intelligence in 2020 and LiveIntent in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Lansing State Journal’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Lansing State Journal’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Lansing State Journal technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.