Lincoln
16800 Executive Plaza Drive,
Dearborn, 48126, MI,
United States
Dearborn, 48126, MI,
United States
1 800-521-4140
Automotive
Lincoln Technographics
Lincoln Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Lincoln and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Lincoln employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lincoln has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2020, Adobe Experience Manager for Digital Asset Management in 2018, nuDeliverIt by nuVizz for Real-Time Transportation Visibility in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lincoln is running and its propensity to invest more and deepen its relationship with Cisco Systems , Adobe Systems , DocuSign or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lincoln revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lincoln intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Lincoln Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020 Lincoln deployed Cisco Webex Meetings as its Audio Video and Web Conferencing solution on its public website to enable browser-based conferencing for customer interactions and external meetings. Cisco Webex Meetings is embedded on Lincoln.com to provide web-accessible audio and video sessions for external participants and partners, extending conferencing capability directly through the company website.
Configuration emphasizes core Audio Video and Web Conferencing capabilities, including scheduled meetings, ad hoc web sessions, screen sharing, and participant controls, with meeting scheduling and join links surfaced via Lincoln's web pages. Operational coverage centers on customer engagement and internal collaboration, with staff using Cisco Webex Meetings to run sales demonstrations, remote customer consultations, and cross-functional team meetings, and governance implemented through centralized account provisioning and web publishing controls for meeting pages.
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2018 | 2018 |
In 2018, Lincoln implemented Adobe Experience Manager as its Digital Asset Management platform and operationalized it on the company website. This deployment positioned Adobe Experience Manager as the central repository for web-facing media and marketing assets, supporting asset storage, delivery, and lifecycle control for site content.
The Adobe Experience Manager implementation includes core Digital Asset Management capabilities such as asset ingestion and cataloging, metadata schema enforcement, automated rendition generation, version control, and approval workflows. Lincoln configured searchable metadata and taxonomy to support editorial workflows and enable faster asset retrieval, while Adobe Experience Manager handled web-optimized delivery of image and video renditions.
Operationally the system supports marketing, creative, and web operations teams through role based access and editorial workflow orchestration. The implementation is integrated with Lincoln’s public website to drive content delivery and to centralize asset governance, permissions, and lifecycle management across the organization.
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2021 | 2021 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| nuVizz | Legacy | nuDeliverIt by nuVizz | Real-Time Transportation Visibility | SCM | n/a | 2017 | 2017 |
In 2017, Lincoln implemented nuDeliverIt by nuVizz, a Real-Time Transportation Visibility application. The engagement is listed on nuVizz's website as a customer reference, confirming Lincoln's adoption of the nuDeliverIt platform in that year.
The deployment leveraged core Real-Time Transportation Visibility capabilities typical of the category, including continuous shipment event ingestion, real-time location tracking, estimated time of arrival calculations, exception detection and alerting, and operational dashboards for shipment and carrier visibility. Implementation architecture used a cloud-based visibility platform model with API and event feed ingestion for telematics and carrier event streams, supporting consolidated operational views and shipment-level orchestration. Operational scope targeted transportation and logistics functions, improving centralized visibility across carrier-managed and company-managed movements, and introduced workflow controls for exception handling and carrier collaboration to support day-to-day operations.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2011 | 2011 |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2012 | 2012 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Web Gateways (SWG) | CyberSecurity |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at Lincoln
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Lincoln Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Lincoln IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Lincoln digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Lincoln Technographics
Lincoln is a Automotive organization based in United States,
with around 100 employees and annual revenues of $15.0 million.
Lincoln operates a diverse technology stack with applications such as
Cisco Webex Meetings, Adobe Experience Manager and nuDeliverIt by nuVizz,
covering areas like Audio Video and Web Conferencing, Digital Asset Management and Real-Time Transportation Visibility.
Lincoln has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Cisco Systems, Adobe Systems and nuVizz.
Lincoln recently adopted applications including
RhythmInfluence in 2024, DocuSign eSignature in 2021 and CrownPeak DXP in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Lincoln’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Lincoln’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Lincoln technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.