Longleat Enterprises
The Estate Office, Longleat,
Warminster, BA12 7NL,
United Kingdom
Warminster, BA12 7NL,
United Kingdom
44 19 8584-4400
Leisure and Hospitality
Longleat Enterprises Technographics
Longleat Enterprises Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Longleat Enterprises and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 650 Longleat Enterprises employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Longleat Enterprises has purchased the following applications: Zendesk Chat for Chatbots and Conversational AI in 2018, Avaya IP Office for PBX, VoiP and Phone Systems in 2017, Zendesk Service for Customer Support in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Longleat Enterprises is running and its propensity to invest more and deepen its relationship with Zendesk , Avaya , Mouseflow or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Longleat Enterprises revenues, which have grown to $47.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Longleat Enterprises intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Longleat Enterprises Tech Stack and Enterprise Applications
Longleat Enterprises AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Longleat Enterprises implemented Zendesk Chat on its public website to handle visitor inquiries and support booking questions. The deployment uses Zendesk Chat and is categorized as Chatbots and Conversational AI, implemented as an embedded web chat widget operating alongside the company's public help center and booking pages. This configuration exposes real time messaging capabilities to website visitors and captures chat transcripts for downstream ticket handling.
The Zendesk Chat configuration focuses on core conversational capabilities such as live agent routing, automated greetings and transcript capture, aligning with customer service and bookings workflows. Operational coverage is primarily the customer service and reservations teams, with chat sessions routed to designated agents or converted into support tickets for follow up. Governance centers on staffed service hours and agent handoff procedures to maintain continuity between web chat interactions and existing support workflows.
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Longleat Enterprises Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Avaya | Legacy | Avaya IP Office | PBX, VoiP and Phone Systems | Collaboration | n/a | 2017 | 2017 |
In 2017, Longleat Enterprises implemented Avaya IP Office as a PBX, VoiP and Phone Systems deployment across five sites, including Longleat Safari Park, Cheddar Gorge, Homewood Park Hotel, Bishopstrow Hotel and Bath Arms B&B. The rollout was embedded in the company IT support model that delivered 1st and 2nd line support and routine telephony administration.
Avaya IP Office was used for extension provisioning and hunt group management, with IT staff regularly adding and editing extensions and configuring hunt groups and call routing. The implementation included installation and setup of telephony hardware and the maintenance of an accurate asset register, with support performed via remote access software and scheduled onsite visits.
The phone system operated alongside core infrastructure maintained by the IT team, including Active Directory, Exchange 2010, Windows Server 2008 and 2012, client Windows variants, SharePoint, Kaspersky and Microsoft SQL Server 2008 and 2012, enabling directory driven user provisioning and authentication workflows. Operational processes showed integration touchpoints with transactional systems, as the team provided transact SQL extracts from the EPOS server and assisted with weekly CRM extracts, aligning telephony routing and user data with point of sale and customer data processes.
Governance and operational control included maintaining a log of support and request calls with monthly summaries, testing future epos updates and rolling out changes with minimal downtime, and working closely with software suppliers and third parties to resolve operational issues. Routine responsibilities extended to diagnosing endpoint issues across Windows PCs, Macs, printers, tills and mobile devices and automating daily SQL reports, positioning Avaya IP Office as a managed component within Longleat Enterprises IT service delivery.
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Longleat Enterprises CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Service | Customer Support | CRM | n/a | 2018 | 2018 |
In 2018, Longleat Enterprises implemented Zendesk Service. The deployment placed Zendesk Service on Longleat's public website to capture guest inquiries and service requests for their leisure and hospitality operations in the United Kingdom, serving the Customer Support function and centralizing incoming digital contact from web forms and on-site widgets.
Configuration focused on core Customer Support capabilities including web widget based ticketing, email routing into a central ticket queue, a knowledge base for self-service, and automation rules and macros to streamline agent responses. The Zendesk Service deployment included agent-facing workflows for ticket triage, prioritization and SLA oriented queues to align with guest services and front-line support teams.
Operational governance routed web sourced tickets to customer service and guest operations teams, with role based access and defined escalation workflows to support multiple onsite departments. The installation of Zendesk Service on the website established a centralized support layer for Longleat Enterprises, linking web engagement to organized ticketing and support management for Customer Support.
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Customer Support | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Longleat Enterprises ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2021 | 2021 |
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Longleat Enterprises PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2012 | 2012 |
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Longleat Enterprises IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Longleat Enterprises CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at Longleat Enterprises
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Finance and IT Director | Director | IT | |
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Head Of Marketing & Communications | Director | Marketing | |
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Operations Manager Guest Experience | Manager | Finance | |
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Group Sales Manager | Manager | Sales | |
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Apps Being Evaluated by Longleat Enterprises Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Longleat Enterprises IT executives and key decision makers. This section highlights Longleat Enterprises's latest recorded technology evaluations, including Keap CRM for CRM on 2024-07-17. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Longleat Enterprises digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-07-17 | Longleat Enterprises | Evaluated | Keap (formerly Infusionsoft) | Keap CRM | CRM | CRM |
FAQ - APPS RUN THE WORLD Longleat Enterprises Technographics
Longleat Enterprises is a Leisure and Hospitality organization based in United Kingdom,
with around 650 employees and annual revenues of $47.0 million.
Longleat Enterprises operates a diverse technology stack with applications such as
Zendesk Chat, Avaya IP Office and Zendesk Service,
covering areas like Chatbots and Conversational AI, PBX, VoiP and Phone Systems and Customer Support.
Longleat Enterprises has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Zendesk and Avaya.
Longleat Enterprises recently adopted applications including
Mouseflow in 2022, Quantcast Measure in 2022 and Amazon EC2 in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Longleat Enterprises’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Longleat Enterprises’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Longleat Enterprises technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.