Longulf Trading
Prince Albert House 2 Kingsmill Terrace,
London, NW8 6BN,
United Kingdom
London, NW8 6BN,
United Kingdom
44 20 7722-7733
Distribution
Longulf Trading Technographics
Longulf Trading Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Longulf Trading and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 Longulf Trading employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Longulf Trading has purchased the following applications: SAP Business One for ERP Financial in 2016, Microsoft 365 for Collaboration in 2016, Google Analytics 360 for Marketing Analytics in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Longulf Trading is running and its propensity to invest more and deepen its relationship with SAP , Microsoft , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Longulf Trading revenues, which have grown to $272.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Longulf Trading intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Longulf Trading Tech Stack and Enterprise Applications
Longulf Trading ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business One | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016, Longulf Trading implemented SAP Business One as its ERP Financial platform. The initial deployment was positioned to capture transactional activity across sales enquiries, quotations and contract records, establishing SAP Business One as the central system for order-to-cash and supplier master data in the organization.
Configuration work emphasized sales order and quotation entry workflows, supplier onboarding and master data maintenance, and document management processes consistent with ERP Financial capabilities. Operational activities recorded against SAP Business One included entering enquiries, quotations and contracts, adding new suppliers, and maintaining various databases and files within the SAP system.
Operational coverage included the Engineering team support function during October 2017 to September 2018, with staff handling customer enquiries, drafting correspondence and creating company structure charts while using SAP Business One. The deployment supported business functions across sales, procurement and administrative recordkeeping for Longulf Trading in the United Kingdom.
Day-to-day governance included routine database updates, daily email filing, scanning, photocopying, and archiving processes tied to SAP Business One as the authoritative ERP Financial system. These operational controls reflect a structured approach to system usage and file management rather than distinct third party integrations or named implementation partners.
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Longulf Trading Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016 Longulf Trading implemented Microsoft 365 as its primary Collaboration platform. The cloud SaaS deployment centralized productivity and document collaboration for an 80 person distribution business, standardizing email, file storage and real time communication across sales, operations, finance and warehouse administrative functions.
Microsoft 365 was provisioned to provide core Collaboration capabilities including Exchange style email, Office productivity applications, OneDrive and SharePoint class document collaboration, and real time communication tools consistent with the Microsoft 365 suite, and the company is using Microsoft 365 on their website. Governance focused on centralized tenant administration, group lifecycle controls and role based access tied to departmental workflows, with cloud identity and single sign on used for user provisioning and access management.
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Longulf Trading CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Analytics 360 | Marketing Analytics | CRM | n/a | 2019 | 2019 |
In 2019 Longulf Trading implemented Google Analytics 360 as its Marketing Analytics solution for monitoring traffic on longulf.com. The deployment centers on cookie based pageview and session tracking, with Google Analytics 360 recording visited pages, IP address, country, browser and system information for aggregated statistical reporting.
Google Analytics 360 is configured to support aggregated reporting and usability analysis, providing reporting dashboards and data segmentation consistent with Marketing Analytics use cases. Collected data is explicitly stated as excluding bank details and sensitive personal data, and is retained for internal use by Longulf Trading (UK) to inform website improvements.
Governance for the implementation is surfaced through the company privacy and cookie policy, which explains cookies, how to disable them via browser settings, and the scope of data collection. The privacy statement also clarifies that links to third party sites are outside Longulf Trading control and that Google Analytics data is used only for internal analytical and usability purposes.
Operational coverage is the public website longulf.com and related web properties, with internal marketing and digital stakeholders consuming aggregated reports to drive site changes and content decisions. The configuration emphasizes cookie based measurement, aggregated analytics workflows, and privacy controls as the central governance levers for the Google Analytics 360 implementation.
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Longulf Trading IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Longulf Trading
| First Name | Last Name | Title | Function | Department | Phone | |
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Director of Finance | Director | Finance | |
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Human Resources Manager | Manager | HR | |
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IT Manager | Manager | IT | |
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IT Administrator Manager | Manager | IT | |
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Managing Director | Director | Finance | |
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Senior Management Accountant | Manager | Finance | |
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IT Systems Analyst | Manager | IT | |
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Technical Director, IT | Director | IT | |
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Deputy Managing Director, Operations | Director | Finance | |
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Assistant Accountant | Manager | Finance | |
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Apps Being Evaluated by Longulf Trading Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Longulf Trading IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Longulf Trading digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Longulf Trading Technographics
Longulf Trading is a Distribution organization based in United Kingdom,
with around 80 employees and annual revenues of $272.0 million.
Longulf Trading operates a diverse technology stack with applications such as
SAP Business One, Microsoft 365 and Google Analytics 360,
covering areas like ERP Financial, Collaboration and Marketing Analytics.
Longulf Trading has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Microsoft and Google.
Longulf Trading recently adopted applications including
Google Analytics 360 in 2019, SAP Business One in 2016 and Microsoft 365 in 2016,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Longulf Trading’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Longulf Trading’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Longulf Trading technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.