Los Angeles Lakers
2275 E. Mariposa Ave,
El Segundo, 90245, CA,
United States
El Segundo, 90245, CA,
United States
1 310-426-6000
Leisure and Hospitality
Los Angeles Lakers Technographics
Los Angeles Lakers Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Los Angeles Lakers and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Los Angeles Lakers employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Los Angeles Lakers has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2016, Oracle Taleo Cloud Service for Recruiting, Applicant Tracking System in 2016, GumGum for Artificial Intelligence Marketing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Los Angeles Lakers is running and its propensity to invest more and deepen its relationship with Oracle , GumGum , alive5 or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Los Angeles Lakers revenues, which have grown to $516.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Los Angeles Lakers intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Los Angeles Lakers Tech Stack and Enterprise Applications
Los Angeles Lakers ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP | n/a | 2016 | 2017 |
In 2016, the Los Angeles Lakers deployed Oracle Cloud ERP as their ERP Financial application. Controller A.J. Harris reports that Oracle ERP and Oracle EPM Cloud are providing management with real-time insights into revenue and key performance indicators to inform financial decision making for the organization.
The implementation centralized core financial management functions typical of ERP Financial systems, including a unified general ledger, accounts receivable and revenue management workflows, and automated financial close and reporting capabilities. Oracle Cloud ERP was configured to feed transactional financial data into Oracle EPM Cloud for planning and consolidated KPI reporting, enabling synchronized operational and financial views.
Architecturally the solution was delivered as a cloud native Oracle environment, with Oracle Cloud ERP as the transaction system of record and Oracle EPM Cloud serving as the planning and performance layer. Operational coverage focused on the finance organization and executive management, with role based dashboards and near real-time revenue and KPI dashboards used to monitor season and sponsorship revenue streams.
Governance centered on standardized chart of accounts and centralized financial controls to support consistent reporting, with the Controller leading adoption and management reporting practices. The implementation narrative emphasizes structural modernization of financial workflows and integrated reporting, with explicit outcomes noted as real-time visibility into revenue and KPIs for Lakers management.
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Los Angeles Lakers HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Taleo Cloud Service | Recruiting, Applicant Tracking System | HCM | n/a | 2016 | 2016 |
In 2016, the Los Angeles Lakers implemented Oracle Taleo Cloud Service using the Recruiting,Applicant Tracking System on their website. Oracle Taleo Cloud Service was deployed as a cloud hosted talent acquisition platform to support the Lakers recruiting and HR operations.
Configuration focused on core applicant tracking capabilities common to Recruiting,Applicant Tracking System deployments, including requisition management, candidate application intake through the public career site, workflow driven candidate progression and interview scheduling. The implementation included job posting templates, candidate profile configuration, and offer management workflows aligned with internal hiring approvals. Automation rules and role based access for HR and hiring managers were applied to standardize screening and selection processes.
The solution integrated directly with the Los Angeles Lakers public website as the career portal, embedding Oracle Taleo Cloud Service job listings and application forms into team owned pages. Operational scope encompassed HR users and hiring managers across corporate and basketball operations, with governance focused on recruiting workflow ownership and access controls. The deployment reflects a cloud hosted SaaS architecture consistent with Oracle Taleo Cloud Service implementations.
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Los Angeles Lakers AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, the Los Angeles Lakers deployed GumGum, the GumGum Artificial Intelligence Marketing solution, on their website. The implementation embedded GumGum across nba.com/lakers pages to create an AI driven contextual advertising and content intelligence layer tied to the team site.
The GumGum implementation emphasizes contextual targeting and visual intelligence capabilities, using semantic analysis of page content and image recognition to inform ad decisioning and creative placement. Functional workflows observed include campaign configuration, audience segmentation, brand safety controls, and analytics instrumentation for viewability and engagement reporting, aligning with typical Artificial Intelligence Marketing capabilities.
Operational ownership resides with marketing and digital operations teams who manage campaign rules and targeting through GumGum management interfaces and integrate outputs into the Lakers web advertising inventory. The rollout is scoped to the website level, focused on fan engagement and advertising channels, with governance centered on rules based targeting, creative moderation, and measurement pipelines to operationalize the AI driven ad delivery.
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Chatbots and Conversational AI | AI-Powered Application |
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2013 | 2013 |
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Los Angeles Lakers Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2014 | 2014 |
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Los Angeles Lakers Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Los Angeles Lakers CRM
Los Angeles Lakers EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2016 | 2017 |
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Financial Consolidation and Close | EPM |
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2016 | 2016 |
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Financial Consolidation and Close | EPM |
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2023 | 2023 |
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Financial Consolidation and Close | EPM |
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2024 | 2024 |
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Los Angeles Lakers ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2013 | 2013 |
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Application Performance Management | ITSM |
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2016 | 2016 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Los Angeles Lakers TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Los Angeles Lakers PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2011 | 2011 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Los Angeles Lakers IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Los Angeles Lakers CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Los Angeles Lakers
| First Name | Last Name | Title | Function | Department | Phone | |
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Vice President - Accounting & Finance | VP | Finance | |
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Director, Business Analytics and Strategy | Director | IT | |
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Chief Financial Officer | CXO | Finance | |
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IT Engineer | Manager | IT | |
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Vice President of Facility Operations | VP | Operations | |
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Executive Director of Information Technology | Director | IT | |
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Director of Special Events | Director | Finance | |
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Director of Information Technology | Director | IT | |
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Apps Being Evaluated by Los Angeles Lakers Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Los Angeles Lakers IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Los Angeles Lakers digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Los Angeles Lakers Technographics
Los Angeles Lakers is a Leisure and Hospitality organization based in United States,
with around 250 employees and annual revenues of $516.0 million.
Los Angeles Lakers operates a diverse technology stack with applications such as
Oracle Cloud ERP, Oracle Taleo Cloud Service and GumGum,
covering areas like ERP Financial, Recruiting, Applicant Tracking System and Artificial Intelligence Marketing.
Los Angeles Lakers has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and GumGum.
Los Angeles Lakers recently adopted applications including
FloQast Accounting Automation Platform in 2024, FloQast Close in 2023 and DocuSign eSignature in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Los Angeles Lakers’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Los Angeles Lakers’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Los Angeles Lakers technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.