MAunchen, 80339,
Germany
Loyalty Partner GmbH Technographics
Loyalty Partner GmbH Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Loyalty Partner GmbH and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Loyalty Partner GmbH employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Loyalty Partner GmbH has purchased the following applications: MobileXpense Expense Management for Expense Management in 2005, In-House ATS for Applicant Tracking System in 2012, Cisco Webex Meetings for Audio Video and Web Conferencing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Loyalty Partner GmbH is running and its propensity to invest more and deepen its relationship with MobileXpense , In-House Applications , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Loyalty Partner GmbH revenues, which have grown to $250.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Loyalty Partner GmbH intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Loyalty Partner GmbH Tech Stack and Enterprise Applications
Loyalty Partner GmbH ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MobileXpense | Legacy | MobileXpense Expense Management | Expense Management | ERP | n/a | 2005 | 2005 |
In 2005, Loyalty Partner GmbH implemented MobileXpense Expense Management, adopting the Expense Management application to centralize employee expense reporting and travel claim processing. The implementation targeted the company's finance and travel operations across its Germany base, supporting a mid-sized communications firm with approximately 1,000 employees.
MobileXpense Expense Management was configured to deliver core expense management capabilities including mobile receipt capture, automated expense reporting, multi-level approval workflows, corporate card reconciliation, and policy enforcement. Configuration emphasized rule-based policy controls, configurable expense categories, and audit-ready transaction records to support compliance and month-end closing processes.
Deployment architecture aligned with enterprise controls and data residency expectations, and the platform was configured to exchange data with back-office finance systems and corporate card platforms through secure interfaces. The deployment supported finance, travel, and line manager approvals, enabling centralized expense submission and reviewer workflows for the organization.
Governance established centralized policy administration within finance, designated approval hierarchies, and maintained audit trails for expense compliance, with rollout practices sustaining continuous usage. Loyalty Partner GmbH remains a MobileXpense customer since 2005, with MobileXpense Expense Management serving as the standardized Expense Management solution for expense reporting and compliance across finance and travel functions.
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Loyalty Partner GmbH HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | In-House ATS | Applicant Tracking System | HCM | n/a | 2012 | 2012 |
In 2012, Loyalty Partner GmbH deployed an In-House ATS as its Applicant Tracking System to power job postings and application capture on the corporate careers site. The In-House ATS is hosted and operated by the company and is directly embedded into the public recruiting pages to collect candidate submissions and manage hiring pipelines.
The implementation covers standard Applicant Tracking System capabilities, including job requisition publishing, online application forms, candidate record management, status tracking, and configurable hiring workflows. The In-House ATS was configured to support role-based access for recruiting teams and hiring managers, and to standardize application intake and candidate lifecycle tracking across open roles.
Operational ownership sits with internal HR recruiting and the company IT team who maintain the In-House ATS codebase and operational hosting. The system is used by HR and hiring managers across the organization to centralize recruitment activities through the careers site, align screening and interview steps, and enforce recruitment workflow governance and access controls.
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Loyalty Partner GmbH Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Loyalty Partner GmbH implemented Cisco Webex Meetings to support enterprise conferencing and customer-facing engagement. The deployment is visible on their public website and serves as the primary audio and video conferencing platform for the Germany-based communications company.
Cisco Webex Meetings is used as an Audio Video and Web Conferencing solution providing standard functional capabilities including meeting scheduling, HD video and audio, screen sharing, meeting recording, participant management, and host moderation controls. The implementation leverages native web access alongside desktop and mobile client options to deliver synchronous collaboration and external meeting invitations.
Architecturally the implementation is centered on a web-embedded meeting experience on Loyalty Partner GmbH web properties, complemented by corporate client installations for employees. Operational coverage includes sales, customer success, marketing, and internal collaboration workflows, aligning meeting orchestration with customer engagement and account management functions.
Governance is administered through centralized IT and communications team controls, with standardization of meeting policies, administrator role assignments, and user provisioning to ensure consistent meeting templates and moderation practices. Cisco Webex Meetings is referenced by name in site integrations, and the deployment is positioned as the companys enterprise Audio Video and Web Conferencing capability.
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Collaboration | Collaboration |
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2021 | 2021 |
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Loyalty Partner GmbH Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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Loyalty Partner GmbH CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Loyalty Partner GmbH TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Loyalty Partner GmbH PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Loyalty Partner GmbH IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Loyalty Partner GmbH CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Loyalty Partner GmbH
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Vice President Human Resources | VP | HR | ||||
| Recruitment & Employer Branding Manager | Manager | Marketing | ||||
| Human Resources Specialist | Manager | HR |
Apps Being Evaluated by Loyalty Partner GmbH Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-11-07 | Loyalty Partner GmbH | Evaluated | Oracle | Oracle Siebel Loyalty Management | Customer Loyalty | CRM |
| 2025-06-16 | Loyalty Partner GmbH | Evaluated | Braze | Braze Platform | Customer Engagement, Customer Loyalty | CRM |
| 2025-02-27 | Loyalty Partner GmbH | Evaluated | Atlassian | Atlassian JIRA | Project Portfolio Management | PPM |